The soul company expert in influencer and affiliate marketing. Consultant to marketing teams of brands using GRIN platform focusing on goal setting, increased ROI, increased conversions, and overall program growth.Using my combined skillset in big-picture marketing from my previous D2C experience as well as onboarding CSM experience, I was drafted up to lead strategic influencer marketing efforts and then enlisted to create GRIN's Professional Services team.Professional Services:My role in professional services includes starting and designing the packages and cost breakdowns, implementing quality control and management of contractors, setting the foundation for Service Delivery Manager roles, as well as giving strategic guidance and direction to Delivery Managers. I scoped customers, made all Professional Services internal and external collateral, and guided direction for programs.Marketing Consultant:I continued one on one strategy in a smaller capacity, collaborating 1:1 with D2C brands who are using GRIN to run their influencer marketing programs, focused on goal setting, increasing ROI, and overall program growth/health. I also worked closely with the Customer Success Team to give strategy documentation, benchmarks, and more. Because of the wide variety of brands I work with, creative problem-solving is a must along with custom strategy, reporting, and copywriting. Collaboration:As a trusted contact between GRIN customers to GRIN teams (product, marketing, data, sales, and customer success), collaboration is crucial. Guiding strategic product design, messaging, and upgrades, excellent collaboration skills and thinking proactively and outside the box are necessary. Utilizing Professional Services reporting and benchmarking to help guide the future of GRIN's product.

Company expert in influencer and affiliate marketing. Consultant to marketing teams of brands using GRIN platform focusing on goal setting, increased ROI, increased conversions, and overall program growth.Using my combined skillset in big-picture marketing from my previous D2C experience as well as onboarding CSM experience, I was drafted up to lead strategic influencer marketing efforts. Marketing Consultant:I get the chance to consult and collaborate 1:1 with D2C brands who are using GRIN to run their influencer marketing programs, focused on goal setting, increasing ROI, and overall program growth/health. Because of the wide variety of brands I work with, creative problem-solving is a must along with custom strategy, reporting, and copywriting. Collaboration:As a trusted contact between GRIN customers to GRIN teams (product, marketing, data, sales, and customer success), collaboration is crucial. Guiding strategic product design, messaging, and upgrades, excellent collaboration skills and thinking proactively and outside the box are necessary. Innovation:Through working collaboratively with many teams at GRIN. I am able to put customer needs first by innovating new ways to continue being a thought leader in the creator economy. I've designed several custom reports plus innovative strategy and product enhancements to back it.Professional Services:As of August 2023, I was enlisted to start the Professional Services Division of GRIN. My role in professional services includes starting and designing the packages and cost breakdowns, implementing quality control and management of contractors, and setting the foundation for Service Delivery Manager roles.

As a CSM specialized in onboarding at GRIN, I was entrusted with ensuring a seamless transition for our direct-to-consumer brand partners into our influencer marketing programs. My expertise in relationship building and direct-to-consumer marketing enabled me to excel in the following areas:Software Onboarding:I meticulously managed the onboarding process for our clients, guaranteeing a hassle-free experience.Collaborating closely with customers, I tailored onboarding strategies to their unique requirements, and Salesforce aids in maintaining accurate records.Influencer Marketing:I worked closely with clients using my previous marketing expertise to define influencer marketing goals and develop personalized strategies. Assisting brands in monitoring campaign performance, I provide guidance to optimize influencer partnerships for maximum ROI.Documentation and Training:I created comprehensive training materials for both internal teams and clients, ensuring a deep understanding of our platform. Lead training sessions to empower clients with the knowledge and tools for influencer marketing success.Client Relationship Management:Built strong, long-lasting relationships, I served as the primary point of contact during onboarding.As a trusted advisor, I offered insights to help clients overcome challenges and achieve marketing objectives.Cross-Functional Collaboration:Collaborated with Sales, Product Development, and Marketing ensuring a coordinated approach to client success. Providing feedback based on client insights, I contribute to ongoing platform improvement.My role as a Customer Success Onboarding Specialist at GRIN empowered me to drive exceptional results for clients at all levels while staying at the forefront of influencer marketing. I continue to be passionate about helping direct-to-consumer brands succeed.

First full-time designer on ALOHA Collection’s team to build the small business from the ground up. For 3 years I was a Graphic Designer wearing many hats from marketing, ecom, strategy, to social media and digital marketing. As the team grew, I focused on taking over all marketing of social campaigns, influencer marketing, launch creative and more for my last 2 years at ALOHA. Below are some of the responsibilities I held over 5 years:-Conceptualize and design campaigns and content across digital platforms for social media and digital marketing-Oversee and project manage social media team -Oversee and manage influencer marketing and ambassador program-Report on audience, growth, crisis management and trends-Research, start and build influencer and ambassador program-Design printed booklets and assets for events, influencer programs, and trade shows-Copywrite for digital marketing, social media, blogs and marketing materials-Manage filing and naming processes within Dropbox-Work alongside Art Director with creative direction and campaign marketing strategies-Direct and assistant marketing photo shoots and video shoots both in studio and lifestyle -Coordinate work travel including itineraries between models, photographers, and locations-Design and illustrate new prints and collections for screen print and transfer print.-Follow designs from start to finish: Design and illustrate new prints and collections, conceptualize campaigns, mood board photo shoots, copywrite launch materials, design email marketing, website, digital marketing and social assets Through ALOHA Collection, I’ve been fortunate enough to have worked with collaboration clients including, Free People, Coola, Saje Wellness, REI, the Four Seasons, Jack Johnson, The Montage, Salt Gypsy, Vuori, and more.Daily use in: Adobe Suite, Shopify, Google Suite, Asana, Klaviyo, GRIN, Later Media, Sprout Social.