Segal Communications, A Public Relations and Creative Content Agency in San Francisco specializing in consumer, consumer tech and data-driven PR

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The Public Relations Society of America (PRSA), the nation’s largest community of public relations and communications professionals.PRSA-SF is a dynamic networking group of public relations professionals dedicated to the advancement of the profession and the professional. Our members have access to a wealth of professional development resources, as well as career and networking opportunities.

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• Creative development and strategic implementation of data-driven PR program that highlights the expertise offered by the Q & A website, to drive SEO and increase domain authority. Securing 100+ media placements online, print and broadcast to a total of 300+ million UVM. Publications include the LA Times, Reader's Digest, Cheddar, US News and World Report, MSN and NBC.• Updated messaging platforms and drafted new content for introducing the brand to top-tier media and influencers across channels and verticals• Created a cadence of reactive (news-jacking), developed proactive PR plans around product launches and acted as company spokesperson

Responsible for the creative development and strategic implementation of multi-platform lifestyle campaigns for consumer brands at SHIFT, an integrated communications agency. Client roster included well-known consumer brands (current & previous): Sierra Nevada, 365 by Whole Foods Market, Whole Foods Market Northern California, Green Chef, Orchard Supply Hardware, Webroot, Mpix and Simon Properties.• Developed integrated, goal oriented PR campaigns that complement and amplify client marketing initiatives through both earned and paid media (influencers and product integration)• Managed communications for top-tier clients in diverse industries, through strategic guidance, project management and creative storytelling • Lead a team in reactive (news-jacking) and proactive PR plans around product launches, national festivals, on-site activations, store-openings, national brand launches, national surveys and gift guides• Provided executive media training, thought leadership and crisis communication plans and support• Maintained relationships with top tier media and influencers across channels and verticals• Worked with internal and client creative teams to develop content and on-brand messaging to support campaigns

The Blueshirt Group provides capital markets expertise and strategic financial communications counsel to growth companies and venture capital firms globally. Founded in 1999, the firm’s services include IPO advisory, ongoing investor relations, strategic financial communications, financial media relations and crisis management. • Drove creative media outreach efforts based on trend analysis for Blueshirt clients• My client roster included: Lithium Technologies, Blueport, Impinj and Electric Imp• Created original written and digital content to amplify client reputation• Developed corporate communications programs to amplify brand awareness • Oversaw executive press interviews, media training and thought-leadership opportunities

• Oversaw all corporate and public relations communications including corporate announcements, product launches, content creation and crisis management (press releases, bios, pitches, corporate objectives)• Developed, in partnership with marketing team, innovative campaigns to amplify brand awareness through all available media and social channels• Managed communication partnerships with: Paramount Pictures, BBC, Universal Pictures and Summit Entertainment• Produced corporate videos, commercial ad campaigns and product videos• Drove creative PR initiatives based on trend analysis and co-branded campaigns and announcements with corporate and licensed partners • Corporate spokesperson and management of executive press interviews, media training and thought-leadership opportunities• Managed external PR agency, day-to-day communication with IR agency in collaboration with finance and legal teams

• Managed all inbound and outbound communications – social, print, broadcast and online outlets • Oversaw and tracked all internal approvals including legal review• Managed day-to-day communication of PR and IR agencies• Supported Marketing Director in strategic planning and logistical execution of press events, executive press interviews and press releases associated with marketing initiatives/campaigns• Communications writing (press releases, blog posts) and tracking/reporting of all PR activities

• Implemented a full PR program including a tailored social media strategy • Organized and executed media planning efforts for new product launches and media engagement• Composed all media communications and coordinated consumer product placement and reviews in print, broadcast and online outlets • Produced and styled all new product photo shoots implemented into media campaigns

Daily coverage of local, regional and national stories.Responsible for producing, shooting, editing and writing multiple news stories.

General Assignment Reporter for the NBC Affiliate.Live daily coverage of local, regional and national stories.

General Assignment Reporter for the ABC/NBC Affiliate. Responsible for producing, shooting, editing and writing two daily news stories.

Producer for the Fox News Channel affiliate desk (The Edge) during the aftermath of the September 11th

Work closely with producers to find sources, locate documents and footage for NBC News SpecialsConducted extensive research and pre-interviews for story development

Assisted with the production of documentaries, biographies and investigative reports for 20th Century with Mike Wallace and A&E Biography