- Marketing Vision and Strategy: Develop and execute a comprehensive marketing plan for The Americas to align with the overall business goals. Create branding and awareness of a start-up organization in The Americas and expand Board's footprint in the world of financial, business and retail planning. - Master of multi-channel marketing for demand generation and lead nurturing: develop and execute marketing campaigns across various channels (digital, social media, email, events) and influencer marketing to generate qualified leads. Optimize website conversion rates and implement lead nurturing programs to move leads through the sales funnel using tools such as DemandBase, Salesloft, and Seismic. Track and analyze marketing performance data to measure success and identify areas for improvement.- Embrace the power of data: Leverage marketing analytics and attribution models to measure campaign performance, identify areas for improvement, and optimize ROI.- Craft compelling narratives that resonate with our target audience and drive conversions.- Branding and Messaging: Oversee the development and maintenance of our brand identity, ensuring consistency across all touchpoints, and craft compelling brand messaging that resonates with our target audience. Promote all internal and external communications, including customer win stories, social media, and website content-Team Leadership and Management: Lead/motivate and build a team of marketing professionals, fostering a collaborative and results-oriented culture. - Manage the marketing budget effectively and efficiently.- Partner Marketing: Working jointly with partners to expand the Board footprint reach with collaborative marketing campaigns to create lead and demand generation- Collaborate cross-functionally: Partner with sales, product, and other departments to ensure alignment and drive integrated marketing tactics to support: tentpole events for lead/demand generation

- Leading a team of regional and field marketeers to drive revenue and profitability by generating and converting quality leads through flawless execution of highly targeted campaigns.- Responsible for the implementation of corporate, industry programs for global teams by implementing marketing automated program. These include: email marketing, web content, social programs, advocacy programs, paid media programs.- Develop strategy for leading nurturing processes, CRM integration to capture, qualify, score and nurture that result in dollars to pipeline. Leveraging corporate approved templates and programs with Marketing Cloud and SITECORE. - Develop and grow the regional team, ensuring automation programs include personalized content based on personas and region, including virtual events, digital content, email marketing and paid programs that enhance the lead qualification process. - Oversee development of localized content and workflow process publish localized website and marketing content to support sales and regional programs; participate in overall sales strategy to support growth regions.

Lead Generation and Nurturing Program Management – Develop regional/territory/industry marketing plans that align with and support Americas marketing plan.• Understand prospects and customers’ needs, values and benefits sought.• Develop field marketing plan to support the North East region national and regional sales strategies to build pipeline, support new customer acquisition and retain/expand existing customers. Also responsible for focused verticals being: Life Sciences, Retail and Financial Services• Analyze market research such as competitor analyses, segmentation, new market trends, etc., to inform marketing program strategies.• Identify buyer persona and/or segment-specific attributes such as demographics, organization profile, buying behavior, need, urgency, beliefs, etc. for targeted FIN SERVE campaigns.• Manage information on a range of customers to create a catalog of references and customer stories. Must interact and build customer relationships, track their progress and reach out to them with key programs and offers in order to generate the catalog of references.• Act as a spokesperson for Qlik FIN SERVE and facilitate customer meetings• Drive campaign execution from briefing to implementation through all functional marketing areas as well as internal & external agencies.• Leverage various Central Marketing functional areas to develop and execute marketing programs.Manage segmentation efforts - research target audiences, manage list acquisition strategies.

Leads and directs the NA Marketing Plan and Program Strategy for EPM and GRC Solution areas. Create strategic product portfolio plan and North America pipeline delivery plan (for solution area in all segments (strategic industries, enterprise and small mid-size accounts).- Drive thought Leadership, Influence & Innovation strategies to promote solutions- Design Pipeline Build & Pipeline Velocity Plans to achieve NA pipe & revenue targets- Database Marketing Strategy for net new, cross-sell, up-sell, competitive scenarios- Strategic value proposition messaging for SAP customers, prospects, competitive scenariosand SAP services integration.-Build/aggregates strategic value proposition messaging for SAP customers, prospects,competitive scenarios and SAP services integration for POA solutions. -Builds/aggregrates program bill of materials, offer and messaging maps including soft offers, hard offers, incentives and sourced via SAP, 3rd parties, and partners. -Designs the in-market multi-touch, multi-tacticand multi-channel plans including next generation web 2.0 plans.

- Delivered online marketing strategies/techniques specializing in SEO, email, affiliates through online promotions of campaigns as well as reporting- Promoted events on Social Networking Media sites: LinkedIn and GoogleAds - Generated and qualified leads through integrated online marketing campaigns such as events, seminars, webcasts, whitepapers, advertising, and PR Communication and Banner Advertising - Generate new business/lead prospects through sponsored online affiliate marketing programs - Developed retainer customer e-marketing campaigns for up-sell and cross sell of Oracle products - Worked in conjunction with national and international cross functional sales and marketing team - Aligned the European Corporate Strategy in local market and execute the local marketing plan

- Coordinated and localized regional websites to support online promotions and e-marketing campaigns for eSales- Planned and executed business development programs to support high sales growth through driving different online related campaigns- Initiated sales strategies and business planning to increase new sales leads and sustain current users in online loyal and viral marketing campaigns- Developed three stage e-marketing campaigns for: new prospects to become new customers, retain customers and up-sell cross sell to long-term customers - Acted as an interface to Corporate Marketing and e-Sales US to deliver international online orientated programs for EMEA- Performed quality checks of marketing data in CRM-system- Consulted on the SAP CRM implementation while representing eSales - Reported monthly and quarterly to the field and to management regarding the success of online marketing programs- Shared analysis to review, evaluate and make recommendations on e-marketing initiatives with a view to establishing their continuous improvement

- Coordinated all press relations and analyst activities for EMEA - Handled speaking opportunities for CEO in raising his profile in Europe- Qualified all EMEA leads and prospects- Liaised with new business partners to strategically roll out business development, representation, awareness and create revenue in Europe - Conducted direct marketing campaigns for EMEA - Orgnanised all trade shows, events, seminars and webinars in EMEA