Sarah Shipton Email & Phone Number

Queenstown, Otago, New Zealand

Auckland, New Zealand

As the sole marketer within our small business, I am required to fulfil a wide scope of marketing activities, DIY style. I find innovative routes in sourcing knowledge, skills and ideas without a cost. My resourcefulness had to be taken to a new level. This resulted in some great achievements and progress for the business, from hosting a PR event, a special offer to advertise with OOH and upskilling in business.facebook to strategically promote our content across both the NZ and Singapore markets. RESPONSIBILITIES• Trade Marketing: POS generation, instore sampling, retailers online media space and presenting to sales rep’s, using owned data and accredited category insights. • Social Media: Strategy, management, content creation, execution, ads and reporting on insights. A key objective is to gain consumer insight via social interactions to build a stronger understanding of our consumer profile’s. • Proposing, planning, and executing consumer facing activations, expos, events, and brand assets. This involves working cross-functionally and with external agencies. • Supporting Little Island’s launch into international markets. Generic tasks ie. GS1 management and regular market analysis KEY ACHIEVEMENTS• Being the first “marketer” for the business, I developed a few of the basics such as a budget tracker, project management GANTT, social media plan and “ways of working”. • Overcoming trade marketing limitations due to low distribution. We chose to work with independent foodstuffs stores, so to obtain in-store sampling and POS uptake. I initiated a new ranging deal of store specific geo-targeted ads, that worked on the route of the cause. • Developed ready-to-go marketing initiatives that covers social media content, a prize lead consumer campaign, Trees that Count brand partnership and 2 new revenue streams which also strengthen brand presence. These are currently sitting in a folder labelled “After March”.

Auckland, New Zealand

Managed the standardisation of the shelf ready packaging for the total toothpaste portfolio, creating a multichannel solution. This included doing a comprehensive financial analysis on the cost impact, understanding the size of prize from a total business stand point and presenting this to the senior management team. Falling into supply issues late 2019, we are re-engaging the TM's, motivating them to regain our space on shelf and improve the location for the range. This is to be executed through an initiative which is highly measurable and rewarding for the team. Executing the launch of Red Seal Whitening through multi-layered approach including in-store POS, a sampling campaign and briefing the media agency on our objectives and budget in which returned recommendations were adopted and are in progress.

Auckland, New Zealand

Leading the project management of Whitening Toothpaste launch, including press passes, site visits and following a critical path to ensure objectives were met to launch on time. Created the entire launch- to- market suite; a presentation for our customers at a head office level, trade presenter for store level and all the tools our TM's needed to succeed in market. This was followed by presenting to Foodstuffs SI and our TM's in an engaging and inspirational way. Developed the SR packaging for Red Seal Toothpaste which encompassed both visual and functional design, with an in-depth analysis on the shopper behaviour to resonate at shelf, as well as the technical viability from a supply chain/ logistics stance. Reviewed findings from qualitative and quantitative research and attended focus groups to gain further insight. This enabled me to draw rich conclusions, resulting in a deep understanding of my category. Maintained the innovation pipeline management and progressed “quick wins” for both international and domestic markets.

Auckland, New Zealand

Supporting the management of 4 NPD projects across 2 categories, each at different stages of development, working in cross functional team's and alongside agencies. Partnering with external organisations including the Breast Cancer Society and COSMO's. Executed marketing activity following the launch of the Infusions Tea Range and Sharing Cold Brew Tea. This included multiple in- store POS, outdoor activations and overseeing a PR event. Contributed to the creative process of TVC development and attended shoot day. Developed the FY20 brand plan for toothpaste, utilising data and insights to inform a strategy taking into account Red Seal's competitive advantages. Took on leadership of the whitening toothpaste project from April ‘19. This was our first innovation in toothpaste in over 20 years. Crucial to this was dealing with ambiguity and managing risk.

Auckland, New Zealand

Supported the marketing team across our 3 categories with packaging development, trade marketing material and invoice tracking. Managed the brand's social media in coordination with the creative agency through content planning and approval, strategy and performance review. Exposure to the trade through store visits with TM's and attending the Foodstuffs Trade Show. Developed a compelling proposal for the brands website re-vamp.

Queens Street, Auckland

• Interacting with customers and developing a relationship so to better understand their needs and purchasing intentions.• Helping customers make purchase decisions by providing them with appropriate information on the product and its quality’s• Preparing items for sale• Opening and Closing the shop

Auckland, New Zealand

Being a weber Q demonstrator I was the face of the brand- young, passionate, and honest, with the confidence to deal with people 2-3 times older than me. • In demonstrations I shared my indepth knowledge on the products, discussed best suited bbq model and accessories for specific customers and gave them the opportunity to trial- by cooking and cleaning. This ideally then lead them into the store for point of purcahse. • I achieved excellent sales performance at the co- existing retail store, with a sales increase of 500%. I got constant praise from customers and store owners in the demonstration environment. • For the second half of my career in this I became a senior demonstrator with the responsibility to train the new employees both on the job and at additional training sessions for Auckland.

Auckland, New Zealand

This job gave me an insight to the logistics behind the sales of weber in New Zealand, communicating with a range of stakeholders through different mediums.• Maintaining stock and store appearance, as well as attending to all customers through the door• Answering phones on inquiries from customers, retailers, and shipment companies • Processing warranty and retail sales• Creating and preparing parcels ready for delivery

Bachelor Of Commerce - Bcom, Marketing

Activities and Societies: • A finalist for audacious business competition • Involvement in University Clubs: Ski club, Kayak club.

Ncea Level 1: Merit Level 2: Excellence Level 3: Merit

Activities and Societies: ● Painted a mural for Glendowie College foyer space ● A member of the Events/Promotions Committee in my final.