Sarah Shoemaker Email & Phone Number

Westlake Village, Ca, Us

New product development, consumer insights, and commercialization activation

Westlake Village, Ca

Business and marketing consulting to drive growth and innovation • Provide strategic and consumer insight consulting services to drive growth and innovation for a variety of consumer products and services companies • Client brand list includes: Eastern Standard Provisions, Honeywell, Vicks, PUMA, OOFOS, KSWISS and more

Westlake Village

Developing infant products inspired by parent needs

Waltham, Massachusetts, United States

Lead consumer marketing strategy and NPD for Eastern Standard Provisions, an artisanal soft pretzel company named in the top 10% of Inc. 5000 Fastest Growing Private Companies in 2023 (#451). Report directly to the CMO and CEO.I approach every situation as an opportunity to 'make everyone in the room smarter' with the 'why' of the consumer and marketing KPIs, guiding us towards the most effective best steps for continued fast-paced growth. • Creating and implementing a consumer-centric, results-oriented strategic 2022 - 2025 marketing and product plan to inform and drive product and marketing expansion, customization, and optimization. • Fostering a profitable direct-to-consumer base with over 40,000 5-star reviews and PR accolades including being named 2x to Oprah's Favorite Things • New Product Development (NPD) Process: Created a new-to-organization NPD stage gate process to guide and validate each phase of product development, mitigate risk, and create market-ready, innovative products aligned with consumer needs. • Launched Gluten Free Soft Pretzel Bites; Winner of Food & Beverage Magazine 2023 Product of the Year

Marlborough, Massachusetts, United States

Drove marketing function in the NPD process to create, launch and nurture superior products, including P&L responsibility, financial analysis, product design refinement, features, packaging, claims, and positioning for in-market success • Elevated and championed activating consumer insights to supplement NPD, Nielsen and Profitero data as a vital means to address strategic business needs. • Identified white space gaps in Wellness, Health and Home and strategy for future product line planning and launch strategy.

Exceeded sales and marketing targets 2 years in a row across multiple lines of juvenile product business, including baby monitors, infant and toddler bathing, feeding, booster seats, and gates. • Championed research to assess brand positioning, competitive landscapes, industry trends, and market share to develop a strong sense of strengths, weaknesses, and opportunities improving brand health and positioning • Drove brand strategy by establishing a vision for individual brand growth objectives and the family of brands unique and shared opportunities

Successfully developed, launched, and executed marketing and retail programs for the feeding, health, safety, and sleep categories • Defined product vision, based on customer and retail requirements • Aligned form, function, fashion, and consumer requirements through close collaboration with industrial design, project engineering, quality, and operations teams • The First Years, RC2, then TOMY brand umbrella

Developed and launched the first consumer-friendly, targeted internet coupon with intelligence. U-pons Internet Coupons were exclusively available online and could be accessed across a wide network of retailer, marketer, and partner websites. • Curated and prioritized product requirements for the inaugural launch of the company's Internet coupon platform • Oversaw technical specifications, optimization, and consumer interface testing as the organization grew to 10,000 retail location clients

Mba, Business Marketing

Bs, Business Marketing