Sarah Silcox Email and Phone Number

Owner + Founder of a creative studio specializing in strategic marketing, events, and community development. At its core, the business believes in the power of community and creativity to foster connection and features three primary areas of focus:
❇️ Marketing and Events Consulting - The consulting side of Sarah Silcox Studio focuses primarily on event marketing, marketing strategy, brand marketing, and event planning. Ideal clients include, but are not limited to: arts & entertainment non-profits, small businesses and start-ups, and community organizations.
❇️ Connection Club Pop-Up Events - Connection Club is a pop-up events company that hosts and curates unique, fun, and intimate gatherings across greater Indianapolis. With the goal of cultivating creativity, connection, and collaboration, Connection Club events will include craft cafe and art workshops, lavish dinner parties & pitch-ins, approachable dating events, book clubs, and more.
❇️ Cautiously Optimistic - Cautiously Optimistic is an introspective email newsletter that combines personal reflections with recommendations to inspire intentional living. Each issue features an essay with themes of balance, personal growth, and the beauty of embracing life’s uncertainties alongside a mix of curated content and pop culture recommendations like books, music, podcasts, TV shows, movies, recipes, and more.

Managed a team of marketing managers to build creative and engaging multi-channel direct-to-consumer campaigns using organic and paid social media, radio advertising, digital media buys, email marketing, press and earned media, influencers, and strategic brand partnerships to drive attendance to 200+ events annually across 4+ venues.Measured and tracked performance across all Forty5 brands and venues using KPIs and analytics like organic social media follower and engagement growth, web traffic sessions, ticket promotions and sales trend forecasting, email subscriber open rates and CTRs, earned media mentions, paid social CPCs, strategic brand partnership engagement, and more.

Managed the Marketing and Events Coordinator to ensure all content marketing, social media campaigns, and strategic marketing initiatives were executed creatively, on-brand, and on deadline.Produced in-house events and formulated marketing plans to exceed revenue goals. Duties included creating budgets, managing operational logistics and ticketing, managing staff and outside vendors, designing event branding, and booking musical talent.Planned and implemented an Indiegogo campaign to raise over $30,000 for a new community dog park in Dec. 2018. Duties included formulating all perk levels, designing the campaign branding and marketing plan, and fulfilling campaign donations.Worked to improve both internal and external communications by updating event booking software, using consistent branding and messaging across various online channels, and continuously updating the company's website.

Managed and created content for daily social media posts, event marketing flyers, beer menus, website, press releases, merchandise, and bi-monthly email newsletters.Scheduled, coordinated, and managed in-house events with outside clients (3-6 events per week on average) in the Metazoa Brewing Co. taproom.

Designed flyers, signage, collateral, social media graphics, and program guides for events and other projectsCoordinated and managed media/press contacts for red carpet premieres, interviews, and photo opportunitiesWrite press releases, coordinate media buys, and oversee editorial content for the 172-page Festival program guideOrganized and reinstated the Heartland Film intern program which resulted in hiring 8 summer interns (including 2 marketing interns whom I directly managed)

Created both original and curated content for Heartland Film’s Facebook/Twitter/Instagram accounts, published blog posts, and managed monthly email newslettersManaged talent, lead Q&As, and introduced films during the Heartland Film Festival and other year-round events

Managed 30+ writers which resulted in designing graphics, editing, and publishing content via WordPressWrote original content and redesigned the website

Created original content for the museum’s YouTube channel, website, and social media accounts by taking photos and shooting video at museum eventsOrganized the museum’s extensive photo archives

Responsible for writing a weekly column for the online blog on music, film, TV, and pop culture Photographed local concerts, comedy shows, and special events on campus Co-hosted a weekly radio show featuring current under-the-radar musicCo-hosted a talk show and podcast about current issues, pop culture, advice for college students and all things awesome

Researched and captioned archival images; organized and re-sleeved negatives of analog documentsAssisted staff photographers and photo producers on various television sets, photo shoots, and press tours

Photographed businesses, people, and neighborhoods for online multimedia pieces and storiesScheduled, researched, and transcribed interviews for the online documentary project Departures