Ayoconnect is a Payments and Banking Enablement that have powered 240+ companies and financial institutions in Indonesia.At Ayoconnect, I’m responsible in leading the Marketing Team. The overall roles divided into 2 parts:PRODUCT & DIGITAL MARKETING- Working with Product and Sales Team to create product decks, newsletter and case studies- Managing all marketing channels to gain leads- Website and paid ads optimization- Revamping & handling company’s website- Managing Ayoconnect’s social media (LinkedIn & IG)SALES ENABLEMENT & BRAND COMMUNICATION- Arranging events with associations, investors and brands for branding purposes- Handling PR and Partnerships activities of Ayoconnect, including promotional campaign with Banking- Assisting all C-Levels for external events- Working closely with external stakeholders to arrange co-branding promotions and events- Sales decks, marketing collaterals, and product comms for external stakeholders

Joined the B2B Business Unit of Flip and was responsible for handling initiatives to increase Flip for Business (FFB)’s awareness and MQL.Responsible in several scopes under Product Marketing such as:1. Collaborating with brands & communities for event and/or B2B partnerships2. Responsible for managing organic B2B content marketing channels to gain MQL (E-books, blog, Instagram & LinkedIn)3. Managing the business blog (https://flip.id/business/blog) and able to bring >50k monthly viewershipsSeveral highlighted projects:1. Led Flip for Business Appreciation Night - an offline executive event that ran in July 20232. Created and led BizTalk by Flip for Business, first launched in September 20233. Strategic B2B partnerships with Zakat Association, BPRS, and many more

Flip is a leading Financial Tech company that helps people send money securely without any transaction fee, and marked as best company to work for by HR Asia AwardAs an Employer Branding, my main roles aside from leading my team are:EXTERNAL BRANDING & COMMUNICATION• Responsible in creating and lead the Employer Branding strategies & initiatives• Create communication strategies to communicate our EVP externally• Collaborate with several brands for campaigns, event, and activationsSOCIAL MEDIA• Create content strategy & campaign planning for #LifeAtFlip through external channels• Along with the team managing social media - Instagram @lifeatflip_id and LinkedIn Flip• Analyze the social media & digital channels performance• Running engagement campaignsPROJECT & EVENTS• Created monthly career development webinar called Flip Level Up, private mentoring session called Flip Primes, and career institution community called Elevate.• Manage HR awards process• Supporting every department to create hiring campaign based on recruiting needs• Planning and running Employer Branding/Organizational Branding projects, Social Media Advocacy Program, gamification, and more• Manage partnerships & community collaboration• Do branding projects for Flip Team and C-levels• Support internal events & communications, employee activities, and culture needs.DIGITAL ACTIVATION• Attract high-quality talents to the career page and maintain the traffics.• Manage Flip Tech Blog• Monitoring & tracking the progress for each external channel and activities.SHARING SESSION• Being a facilitator for Flip Leaders Development Program for Effective Communication class• Assist senior talents at Flip for media appearance/sharing sessionAchievements:1. HR Asia Award - Best Workplace to Work in Asia, Indonesia 20222. HR Excellence Award by SWA - Reward Management & Talent Retention Strategy3. LinkedIn Top Startups 2022 - Rank #14. Increase followers from 2k to >12k+

LSPR Communication & Business Institute is the leading communication and business graduate school.As an assistant lecturer/tutor, I help some senior LSPR lecturers to teach and give task/exam scoring for undergraduate students. Some classes that I handled included Creative Content, Integrated Marketing Communication, Content Marketing, and Customer Relationships Management.

RevoU is a fast-growing online learning academy that trained driven individuals to accelerate their career in digital and technology.As a Sr. Social Media at RevoU, my main roles are:1. Responsible to develop social media strategy to increase brand presence2. Planning, testing, implementing and monitoring social media campaigns3. Produce educational contents for each social media platforms and handling the interaction on each platform, such as:• Instagram @revou_id• LinkedIn @revou• Twitter @revoudotco• Tiktok @revoudotco4. Oversee and measure the success of each social media posts5. Working closely with the designer to create impactful social media contents, also design some collaterals if needed6. Being an Instructor for Xplore: Introduction to Social Media7. Curriculum Consultant for Advanced Social Media Program Batch 1

@halalfoodventures is a halal food recommendation and review page to support UMKM in Jabodetabek, and also a food blog of my halal food hunting journey. I’m responsible for all content creation process including photo-video production, voice over production, social media and ads management. Available on Instagram and Tiktok @halalfoodventures.

StickEarn is a leading advertising technology startup in Indonesia. As a Senior Marketing Communications at StickEarn, my job scopes mainly focusing on Social Media, Public Relations, Content Marketing and Event Marketing. My main responsibilities include:SOCIAL MEDIA & CONTENT MARKETING• Created all external & digital content for both StickEarn and Atlas Vending Machine• Responsible to increase website traffic, blog reader, social media engagement rate, and email open rate & click rate• Creating all Editorial Plan for Social Media (Instagram, Facebook, LinkedIn), Email Marketing, and thematical EP for daily activities or special campaigns• Managing social media and all content marketing creations for StickEarn (@stickearn) and ATLAS Smart Vending Machine (@atlasvendingid) for Instagram, Facebook, and LinkedIn.• Created all soft-selling and hard-selling articles for stickearn.com/blog and atlasvm.io/blog (August 2019 - March 2021)• Handling all content marketing activities, creating the strategy, reviewing and execute it through selected channels• Creating Email Marketing campaigns and optimizing on Mailchimp• Coordinating with Employee Branding Team to increase social media activities and produced #StickPeopleStoryBRANDING & MARKETING ACTIVITIES• Created monthly events such as Agency Gathering, Client Gathering, Exhibitions, and external Webinar• Handling Corporate Hampers for Lebaran, Natal & Tahun Baru• Handling brand merchandising for events & clientsMEDIA RELATIONS• Working closely with media, create press releases, radio ad-libs and scripts, CEO interview sessions, create any branding publications that could increase StickEarn’s awareness through online and conventional mediaSALES PROMOTION• Cooperating with clients from big corporations to shoot video testimonial, along with Creative Team• Working closely with Creative Team to create effective and eye-catching content marketing collaterals for every promotions & branding visuals.

Via.com is Asia's leading travel network. As a Marketing Communication turned Team Lead in Via.com Indonesia, my main responsibilities are:CONTENT MARKETING & COPYWRITING- Responsible for creating all needed contents and copywriting for via.com, create travel articles on blog.via.id, create business and features articles on blogid.via.com, & promo page descriptions- Do proofreading and editing upcoming B2B and B2C articles & social media contents.- Translated all content for via.com B2B and B2C (meta & website contents, proposal, company profile, and all needed documents)- Monitor positive reviews about company and create SEO-friendly articles and contentsSOCIAL MEDIA STRATEGYCreate social media content and manage promotion through social media, for both B2B and B2C target market such as:• Facebook Business: Via Indonesia & Via Indonesia Agent• Instagram @viaindonesia and @idviacom• LinkedIn Via Indonesia• Youtube Via.com IndonesiaEVENT & PARTNERSHIPS- Managing marketing campaign, in house or with third parties- Support marketing and branding events (Garuda Travel Fair, Exclusive Agent Gathering, Awarding Night, etc)- Managing partnership with Tourism New Zealand and several international airlines in term of communication partsMEDIA RELATIONS- Do media & public relation activities, creating press releases and coordinate with mediaBRANDING & MULTIMEDIA- Create promotional and branding design for promo page, social media, printed media, and all digital channel campaign (assisting Creative Team)- Supervise content and design made by the team INTERNAL COMMUNICATION- Do direct reporting to Country Head/Director and Head Sales.- Cooperating with cross-departments and external parties to increase users, time spend and sessions for the website

As a Radio Announcer intern, my job scopes was divided into three parts such as Broadcasting, Scriptwriting, and Supporting Marketeers Events.BROADCASTING• Being announcer of Good Morning Marketeers and Battle of the Brand. SCRIPTWRITING• Write content & scripts of Women's Hour, Good Morning Marketeers, and Battle of the Brand. • Made some insertions and commercial scripts. • Mixing music on Music Hour program. • Interview people for Vox Populi Battle of The Brand.EVENT• Help to handle off-air events (Marketeers Hangout, Marketeers Meet Up, Marketeers Creativity Day)

My responsibilities include making concept of events, be a steering committee of the running projects, supervised the management of the events. Some of the events including RadioMU Broadcast Seminar & Charity (MUsicity), and Jatinangor Media Gathering.Past Experiences in Radio Mahasiswa Unpad:1. Marketing Communication Assistant Manager (2013 – Nov 2014 | 1 yr 11 mos)Checking every media partner offers, meeting with media, do the media relations, create co-branding/partnerships strategy with local entrepreneurs in Jatinangor.2. Producer (Feb 2013 – Mar 2015 | 2 yrs 2 mos)Making scripts, creating new topic every week, supervised the announcer.3. Radio Announcer (Dec 2012 – Oct 2015 | 2 yrs 11 mos)Announcer of Brooklyn program, every Tuesday at 4 - 6 p.m and TalkshowMU (special talkshow with several credible speakers)

As an intern in Brand Activation department, I helped the staffs by doing selection process of sponsorship proposals, helped to ran the event, and documented the event.

As a Marcomm intern, my responsibilities were mainly at Media & IT work, such as creating the website, write, edit, and upload the content. Also in charge to be the administrator of the website.