Sarah Stanley, Mba Email & Phone Number

BlockEnergy is a startup in the energy sector offering an innovative residential community microgrid solution that incorporates solar, storage, and supplemental generation to provide increased resilience, reliability, and renewables.Leads marketing, branding, communications, and events efforts as well as sales operations for fast-moving startup with flexible business models including energy-as-a-service (SAAS and product form complete solution). HIGHLIGHTS: In 1 year's time...- Propelled from $0 revenue to $5m in 2023- Increased active, open pipeline 3x YoY- Led a full company rebrand from Emera Technologies to BlockEnergy (for trademarking purposes)- Forged foundational marketing strategies, tracking, reporting, and asset management systems- Crafted compelling value proposition messaging, created foundational content and promotional assets, and assisted in go-to-market development- Generated and nurtured leads through sales enablement, digital efforts, and a robust event presence- Onboarded and launched Hubspot for marketing, deal tracking, forecasting, and CRM- Recruited and led a small team, while partnering and co-marketing with utilities, residential developers, home builders, and government officials- Worked in tandem with sales leadership to build a multi-stream sales motion for tracking, resource allocation, and forecastingThe Marcom team and function were eliminated as part of company layoffs at the end of 2023, as the startup pivoted focus to product-build and project execution of won deals, while between funding rounds. I have been retained in a reduced capacity.

Cheer Cutz, LLC is a niche music production company, specializing in custom performance and competition music creation for cheerleading and dance teams. - Design and manage B2B go-to-market strategy, including: pricing, branding, and customer acquisition - Manage a team and budget to optimize the acquisition of new customers cost-effectively- Analyze results of marketing spend across various channels (display, search, social influencers, print, etc.) to learn and identify the most effective strategies- Drive and manage paid advertising and media buys across online and offline channels- Manage and establish key partnerships with related organizations for co-marketing purposes- Initiate efforts in conducting analyses and using the data to make actionable decisions- Lead team within an intimate, fast startup environment and wear many hats- Utilize Microsoft Suite, Adobe Suite, Mailchimp, Google Apps, Google Adwords, Google Analytics, Google HangoutsHIGHLIGHTS:Led Cheer Cutz from concept to a global leader in a highly competitive, specialized market with customers spanning 3 continents.

Zurich, Ch

- Collaborated with leadership and other stakeholders and led strategic planning, execution, and measuring/reporting results for all marketing programs for fastest growing global segment- Brought to life customer-centric lead generation through a combination of regional and global efforts, including both evergreen and bespoke digital, fully-integrated touchpoints- Partnered with regional leadership and sales to create and manage region-specific lead acquisition marketing campaigns and programs, including MDR and sales activation- Crafted marketing designed to resonate with leaders at utilities and in the industrial sector.- Tapped to lead a global product launch campaign for cross-business unit offshore wind OceanIQ solution suiteHIGHLIGHTS: Built renewables segment marketing campaigns influencing revenue pipeline of $18.4mSegment growth 10x the industryFocused on asset performance management SaaS, energy trading and risk management SaaS, and utility-scale Battery Energy Storage Systems (BESS)ABM (account based marketing) 1:few, 1:several, 1:many campaigns for Grid Edge solutions and others

Zurich, Ch

ABB Power Grids divested to form a joint venture with Hitachi, called Hitachi ABB, which then became Hitachi Energy.- Drove the development and deployment of global digital campaigns, collaborating with internal teams and subject matter experts- Partnered with internal teams to launch ABM multi-channel programs, ensuring customer-first messaging alignment, overseeing campaign impact maximization, tracking KPIs for successHIGHLIGHTS:Produced the division’s most attended digital event series, contributing to best-in-company multitouch campaign sourced and influenced revenueCrafted processes and best practices for digital events and lead engagementFocused on grid edge solutions and energy portfolio management

Zurich, Ch

ABB Power Grids divested to form a joint venture with Hitachi, called Hitachi ABB, which then became Hitachi Energy.ABB is a technology leader that is driving the digital transformation of industries.- Planned, executed, and optimized marketing programs and strategy across NAM region for Power Grid Automation- Coordinated with sales leadership and product marketing teams to drive campaigns for building sales funnel, nurturing leads, and closing business- Managed digital marketing campaigns, ABM, tradeshows, events, and content development while ensuring successful market lead qualification and pipeline acceleration- Owned strategic marketing initiatives including campaign analysis, tracking, and reportingHIGHLIGHTS:Contributed to pipeline creation across the Energy Software Solutions (ESS) for North AmericaTapped to lead a global virtual roadshow to replace in-person events due to the pandemic

Rueil Malmaison, Paris, Fr

APC and Schneider Electric: Secure Power for IT Professionals and IT Partners (including IT Resellers)SaaS, Products, and Digital Services for Edge Computing and Data Centers Crafted the marketing communications strategy and content offers to life for IT Professionals and Channel IT Partners with creative, customer-first integrated marketing campaigns.Accelerated acquisition and engagement via digital marketing channels including paid, owned, and earned media.Drove demand generation and created brand awareness through data-driven efforts including marketing automation, email, events, online advertising, social, SEO/SEM, and web. - Planned MarCom campaigns by partnering with other members of the extended marketing leadership team, other internal teams, and internal and external agencies.- Orchestrated deployment team for media placements, web pages, marketing automation, events, and public relations, ensuring consistent, effective messaging delivered across all touchpoints.- Utilized A/B and multivariate testing techniques across channels, increasing campaign effectiveness.- Managed campaign calendars, dependencies, timelines, and assets.- Engages various marketing technologies - workflow management, content management, CRM, marketing automation, social media management, business intelligence, and web analytics platforms.- Stays up to date on current trends in marketing technology and digital media.- Follows and communicates brand standards to all stakeholders.- Monitors and reports on health and velocity of the demand waterfall - impressions, web traffic, inquiries, opportunities, closed/won sales.- Provides detailed analysis and reporting of each campaign, including insights, interpretation, commentary, and recommendations.- Proactively manages multimillion-dollar budget, throttling based on performance

Rueil Malmaison, Paris, Fr

Partner Business Unit - Home and DistributionSchneider Electric SE is a Global Fortune 500 company that specializes in energy management and automation solutions, spanning hardware, software, and services.- Worked with Senior and C-level Global Fortune 500 Executives, other stakeholders- Developed and implemented dynamic digital MarCom plans based on strategic business objectives, customer insight, and local market trends to identify, acquire and convert new business as well as retain existing customers. - Generated demand for various solutions and products amongst electrical contractors, electricians, specifiers, and OEMs. - Monitored the effectiveness of the plan through available analytics and accepted metrics- Communicated and coordinated with internal / external vendors such as PR, Creative, Events and SEM- Managed plan/programs to budget and drive spending optimization- Utilized Microsoft Suite, Adobe Suite, BOX, Asana, Skype for Business, Webex, Sprinklr, AT Internet, Birst- Define and execute a demand generation blueprint for segments/applications including tactics such as:· Private Online Customer Community (Portal) Optimization· Ownership of Brand Website· Customer Education and Training· Collateral & Asset development· Project Management · Press Relations· Social Media· Digital Media· SEM/SEO· Events· Video· Trade Shows· Copywriting· EditingHIGHLIGHTS:Managed marketing strategy and execution of Square D Electrical Contractor Portal and SquareD.comPlanned and executed part of company presence at NECA, IEC, and other trade showsCreated launch packages for products expected to generate $17 million in revenue in 2017 Campaigns included: Dual Function Circuit Breakers, EcoStruxure, Multi 9, Plug-on Neutral Surge Protective Devices, Qwik-Grip, Wiser Energy System, and othersStarted as a marketing consultant contractor and transitioned to full-time position

Eau Claire, Wi, Us

Acquired by PESI, Vyne Education was a non-profit, national leader in high-quality healthcare industry educational products and services.- Utilized results-based marketing strategy to maximize business- Developed, tested, and managed compelling, effective marketing campaigns for print and digital platforms- Analyzed marketing research to provide the best marketing solutions- Devisedand executed trade show marketing plans- Investigated and identified potential new markets for future growth- Worked effectively and creatively with our partners to create new products and business opportunities- Researched, evaluated, promoted and implemented new business opportunities- Reviewed, recommended, and implemented new processes and improvements of existing processes- Managed team of 10 contractors- Worked closely with new and existing clients and internal staff to ensure quality- Coordinated and assisted with special projects- Managed 30-60 events per month- Maintained robust knowledge of customers, markets and industry trends- Actively initiated and participated in project team efforts in the areas of business planning and R&D- Utilized Microsoft Suite, Google Apps, Ungerboeck, Trello, Asana, Skype for Business- Developed curriculum for in-person and distance learning- Continued driving new business through the creation of new programs relative to the healthcare market- Developed and managed book of business worth an estimated $1.5 million in revenue.HIGHLIGHTS: Within first 2 months...Launched a customer insight initiativePlanned and performed competitor and industry marketing analysis

Prime Tyme Athletics, LLC was a spirit industry company offering a wide range of cheerleading and dance team services, including: school squad training, all star competition teams, tumbling classes, custom music production, choreography, and consulting.- Owned all aspects of branding, marketing (B2C, B2B, B2School), communications, strategy and development and overall customer satisfaction- Designed and managed company website and social media accounts and campaigns- Managed 3 locations with over 30 employees- Managed $2+ million budget, contracts, leases, hiring/firing, etc- Utilized Microsoft Suite, Adobe Suite, MailChimp, IclassPro CRM, Google AppsHIGHLIGHTS:Grew business by 200% in 3 yearsConsidered an industry thought leaderSold majority of company in 2013, and after additional growth, sold remainder in 2017

The JAM Brands were 7 centrally managed cheerleading and dance competition event production companies, with hundreds of annual events globally.- Accountable for all aspects of scoring strategy & judging customer satisfaction for all brands- Developed and executed plans and strategies- Managed the day-to-day tactical and long-term strategic scoring and judging activities within the business- Planned and coordinated all judging and scoring aspects of 100+ events, both US and international- Developed customer facing content, including: website, print, video, emails, etc- Maintained up-to-date knowledge of industry and competitive landscape- Identified strategic partnerships and gathered market information to gain a competitive advantage- Recruited, trained, developed and supervised a team of 3 professionals, remotely- Recruited, trained, developed and supervised 400+ independent contractors- Utilized Microsoft Suite, Salesforce, Constant Contact, Adobe Suite, Google Apps, GroupMe, GoToMeetingHIGHLIGHTS:Grew judging contractor pool by 300% in one yearImplemented cost-saving strategy that increased head count by 25% with minimal additional costConceptualized and created industry-first extensive online training curriculumCreated and managed industry-first performance evaluation system and reported updates and metricsDeveloped and implemented industry-first contractor loyalty plan, including incentivesCompany representative on Governing Organization, USASF Worlds Judging and Scoring Committee as well as USASF Rules CommitteeNominated for Governing Organization, USASF National Advisory BoardProfessional Speaker/Presenter at various trade shows, conferences, seminars and awards presentationsCompanies acquired by Varsity Brands

Master Of Business Administration - Mba

Bachelor Of Science (B.S.), Business, Management, Marketing, And Related Support Services