• Led the marketing development initiatives in opening 29 national franchise locations, showcasing effective brand management and strong organizational skills.• Led the introduction of eight new services in 2023, developing and executing marketing strategies that resulted in successful launch and market penetration.• Strategized and launched 18 national sales campaigns in 2023 for franchise locations.• Managed and mentored a diverse marketing team, including social media, multimedia, and design specialists, fostering a collaborative environment and enhancing creativity and productivity.• Played a crucial role in iCRYO’s international expansion, managing its international brand strategy.• Established a remote regional office in Loveland, CO, demonstrating remote leadership and operational management skills.• Led the development of branding and corporate identity initiatives for the franchise at a national level, assisting in creating iCRYO’s intranet, iCRYO’s Canva Design Squad, and the inaugural Brand Guideline for the franchise.

• Oversaw the development and implementation of marketing strategies and guided the team that executed them.• Understand company offerings and target audiences and ensure that projects are completed on time and on budget.• Work with the operations and marketing departments to develop successful strategies and campaigns that attract new customers and retain current clients.• Collaborate with other executives to make high-level decisions regarding the company's direction.• Create and maintain a successful brand and image that attracts customers to the product or service.• Develop marketing strategies for new products or services that comply with current company standards.

• Developed and executed marketing strategies for major festivals, leveraging digital and traditional media to build awareness, which attracted 300,000 attendees, respectively, to Mardi Gras! Galveston and significantly met revenue targets.• Crafted and created proposals for securing sponsorships and advertising plans with local and national partners, resulting in an average of $100k in sponsorships per event.• Managed digital marketing strategies, including eblasts, social media content, paid search, and display ads. • Responsible for managing a complete online presence, including overseeing SEO and website content. • Oversaw a team of marketing professionals, guiding them in executing event operations and digital marketing strategies.

• Engaged in continuous improvement, working directly with the Store Manager and partners to ensure we reached store goals.• Coordinated daily operations and managed staff schedules.• Assisted in new partner training, providing mentorship and support.

• Assisted with sponsorship organization and management of deliverables.• Managed content creation for digital marketing channels and social media. • Organized and managed 5k fun runs for over 300 runners on average, overseeing vendors and volunteers.• Designed event materials, such as print and digital advertisements, festival flyers, posters, signage, and brochures.

• Led a team that attended events in the Greater Houston Area to gather consumer data and increase the newspaper’s subscriber base.• Assisted in the staging and execution of Houston Press annual events.

• Responsible for social media management, writing press releases, and event planning for assigned clients.• Tracked campaign analytics and organized report presentations for clients.• Contributed to the planning, organizing, and executing of client’s special events.