Sarah Rohm Email & Phone Number

Milwaukee, Wi, Us

Brookfield, Wisconsin, United States

CURRENT ROLE CONTRIBUTIONS:- Develops and executes strategic plans for business unit leaders to drive growth aligning with annual objectives.- Cultivates and maintains strong working relationships with internal business units, serving as their trusted marketing partner.- Collaborates with key stakeholders to build and implement comprehensive communication plans.- Creates briefs that guide and inspire creative and digital marketing teams to enhance campaign success.- Analyzes plan performance and recommends updates/optimizations for improved results.- Ensures alignment between paid and owned channels to maximize campaign effectiveness and reach.- Optimizes workflow efficiency by managing project schedules and resources while balancing competing priorities.KEY PROJECT - BRAND REFRESH:- Personally selected by the Senior Vice President of Marketing to oversee a comprehensive brand refresh initiative.- Orchestrated cross-functional teams, leveraging direct guidance and support from the CXO, SVP, and Marketing Director to ensure the successful execution of the rebrand across all departments.- Assisted in internal communications rollout, ensuring alignment with external messaging and brand standards.- Ensured fluid communication among stakeholders, internal teams, and external agencies, maintaining alignment with the brand refresh objectives.- Collaborated closely with the creative team to conceptualize and implement a refreshed brand identity.- Executed a meticulous rollout of the refreshed brand, ensuring consistency across all marketing materials, digital platforms and physical assets.

Brookfield, Wisconsin, United States

- Managed branch participation, promotional support and agency partnership for community events and corporate sponsorships.- Coordinated and executed marketing project requests for stakeholders.- Assisted in the development of TYME Advanced ATM launch event and promotional materials.- Supported mortgage seminar events by creating collateral packages.- Partnered with the Digital Marketing team to maintain consistency of rates and event details across all communication channels.- Collaborated with internal and external partners to successfully support promotional item inventory.- Ensured that messaging on digital branch signage was accurate and updated promptly.- Facilitated meetings that played a crucial role to advancing the corporate strategy.

De Pere, Wisconsin, United States

- Served guests high-quality drinks with a friendly attitude to ensure repeat business- Promptly made sales with golfers so play could go on uninterrupted - Respected golf etiquette rules throughout the 27-hole-course- Responsible for keeping bar and beverage cart filled with fresh products- Operated Point of Sales (POS) system to enter and process customer payments- Cleaned and sanitized bar and beverage cart on a regular basis

Green Bay, Wisconsin, United States

- Developed e-newsletters, press releases and engaging social media content to enhance the visibility of the organization's diverse brands.- Organized and promoted events of varying scales, from small gatherings to large-scale functions.- Managed correspondence with farmers, corporate members and event sponsors to maintain strong relationships.- Represented the organization to members, the general public and government officials.

Freedom, Wisconsin, United States

- Led the "Family Member Friday" campaign, which showcased individual employees and fostered connections between internal and external audiences.- Developed and executed a robust social media strategy, with insurance-focused campaigns designed to resonate with specific audience segments.- Achieved a notable 40% increase in post reach and a 31% growth in followers on Facebook through implementing the strategic plan, analyzing performance and making data-driven adjustments to optimize results.- Assisted clients with a range of insurance needs, including farm, commercial and personal coverage.- Supported executive operations by efficiently managing schedules, answering incoming calls and maintaining organized systems.

Seymour, Wisconsin, United States

- Redesigned clear and consistent welcome packets.- Created new essential city brochures

Bachelor Of Arts - Ba, Public Relations Major Marketing Minor

3.5 GPA

Bachelor'S Degree, Business Administration And Management, General

AMA Member

Education record

- Captain, Varsity Dance Team - Marketing Manager, Seymour ThunderZone (School Store) - Member, Future Business Leaders of America.