Sarah Hughan Staiano Email and Phone Number

I handle all aspects of marketing for the group, covering many different skill sets from project management, to the everyday tasks of updating our brochures and co-ordinating photoshoots and 3D tours of our properties. Launched two new brands over the last year, Principal and De Vere and produced supporting collateral including brochures, leaflets, posters and events sales collateral including PDF's and events materials including stands and promotional merchandise. We work quickly often to very tight deadlines. We also manage a web to print system to offer an economical alternative to produce branded materials. A strong relationship builder and negotiator, developing close working relationships with our Management teams and departments in our head office and hotels, and externally with our design agencies, printers and merchandise suppliers to improve our levels of service. A varied and very busy role looking after over 35 properties across the UK.

Looking after the day to day marketing for the hotel, increasing sales and revenue through generating and processing meaningful enquiries. Increasing corporate business, sales of meeting rooms, weddings, and putting the hotel firmly on the map as a key location for business and special events.

Fantastic marketing role at an award-winning hotel and spa. The AA Hotel of the Year 2009 -2010 and finalists in the Enjoy England awards 2011. I look after the day-to-day including:• Marketing for both spa and hotel, two unique award-winning brands.• Local and national PR, supported by advertising continues to build the brand • Attending national events and exhibitions, to pushing for new corporate sales, bringing on corporate clients such as Bentley and Fiat last year. • Working closely with our external PR company to maximise opportunities both locally and nationally. • Create and write offers for the hotel, co-ordinate adverts, update our websites and write and send monthly e-newsletters to ensure our database is kept fully up to date with what is on offer. • Full redesign of the spa and websites to make them more user friendly.• Developed and hosted seasonal lunch events, and control the internal communications to our guests already in house.Awards Won:• AA Hotel of the Year for England• Tatler's "101 Spas of the World"• Sawday's "Favourite Hotel in Britain"• Enjoy England's Gold Award • York Tourism Awards- Hotel of the Year• White Rose Award - Small Hotel of the Year• Runner up Sunday Times Traveller Value for Money Awards• UK Luxury resort Spa - Luxury Spa Awards

My move to Minster gave me the chance to work solely in a field sales role.Selling airtime, sponsorships, promotions and commercial production to a variety of clients. Created successful radio campaigns and maintained working client relationships with major brands including Sainsbury's, York Designer Outlet, Debenhams and B & Q. Forming trust and alliance between the clients and creating campaigns to suit their individual needs.

Selling airtime, sponsorship & promotions. Creating sales proposals, documents and organising events and launches for clients.

Here I worked as an integral part of Harrogate's local radio station.Liaised between Sales and Programming departments. Working to meet the S&P target of around £20k per month by creating suitable promotion and sponsorship ideas for the sales team to sell to clients.Liaising with clients to agree taglines and scripts and decide on a suitable promotional mechanic to be used on air. Organised a series of off-air promotions and events, including Battle of the Bands, Recruitment and Wedding Fairs and Party nights.Arranging presenter appearances and station branding at local events such as Race for Life and the Great Yorkshire Show and concerts at Harewood House welcoming Ronan Keating, Westlife, Simply Red

Provided an education course for general public. A varied role overseeing projects from launch to close, including, design, proofing and printing of marketing materials, organising events including launch and graduation ceremonies.Liaising with Premier League football clubs and local colleges. Role required strict organisation, composure and forward planning and excellent communication skills were essential.

The nature of the university work placement undertaken led to a full time position in the capacity of Marketing Assistant until June 1999. Throughout the placement the publishing and marketing department's duties overlapped, I stayed on as Publishing Assistant. During this time full integration into the work environment ensured I learnt an array of new skills. The positions gave me an excellent insight into the running of the organisation as a whole.