Sarah Stapleton Email & Phone Number

Overland Park, KS, US

Shanghai, CN

• Led a high-performing international marketing team executing comprehensive traditional and digital marketing strategies for drug discovery, development, and manufacturing services.
• Achieved a 22% increase in marketing content output in 2023 by elevating social media and blog post frequency; introduced AI-powered tools to streamline content creation processes and enhance productivity.
• Led the transformation of SEO strategies, ensured compliance with Google Analytics GA4 standards, and revamped Google Ads campaigns, contributing to a 50% increase in website traffic and page views and a substantial.
• Engineered the yearly strategic marketing plan and budget; guided the orchestration of omnichannel marketing initiatives for consistent brand representation and enhanced lead generation, resulting in a 35% increase in.
• Conducted comprehensive data analysis of marketing campaigns, website KPIs, lead generation metrics, and SEO performance to optimize budget allocations and achieve a 22% increase in digital campaign ROI from 1H2023 to.
• Cultivated and maintained relationships with key scientific stakeholders and business development teams and managed vendor relationships.

Denver, Colorado, US

• Instruct university-level students (previously at Michigan State and the University of Denver, currently at the University of Utah) on digital marketing in 4-month evening boot camp via Zoom.
• Topics covered include marketing strategy, brand development, audience identification, sales funnel, lead nurturing, website building and optimization, SEO, search and social advertising, and marketing analytics.

East Lansing, MI, US

• Instruct university-level students (previously at Michigan State and the University of Denver, currently at the University of Utah) on digital marketing in 4-month evening boot camp via Zoom.
• Topics covered include marketing strategy, brand development, audience identification, sales funnel, lead nurturing, website building and optimization, SEO, search and social advertising, and marketing analytics.

Kearney, Nebraska, US

• Acted as the marketing director for agency life science clients and managed budgets $1-$3 million to develop and launch the marketing strategy, creative content, and cross-media marketing campaigns.
• Orchestrated the development and execution of a comprehensive cross-channel digital strategy, driving a 25% increase in site engagement and boosting marketing qualified lead generation by 32%.
• Served as a primary copywriter on campaigns for life science accounts and both planned and executed social media strategies, resulting in a 15% increase in engagement.
• Acted as the agency’s in-house drug discovery and drug development expert to educate agency employees and collaborate with scientific content writers.
• Strategized content and Key Opinion Leadership (KOL) goals for clients and advised on content placement within the industry to support the company’s overall business goals.
• Reviewed and interpreted analytics, SEO, inbound marketing traffic, and conversions for 6 clients across 12 channels.

Shanghai, CN

Develop and execute the marketing and communications strategy globally. Supportcorporate revenue goals and enhance Chinese domestic and international brandawareness. Responsible for creating and evaluating marketing campaigns to supportbusiness development objectives. Provide leadership for branding and messaging forall drug discovery and manufacturing.

Shanghai, CN

• Development and implementation of the both marketing and brand strategy for new and existing services
• Oversee implementation of the Marketing strategy - including digital marketing such as email and social media campaigns, conferences and events, press releases and public relations, and marketing collateral
• Work closely with the business development team to enable them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations
• Guide the day-to-day activities of the marketing team
• Ensuring that the marketing objectives are implemented by the marketing team
• Work closely with scientific leaders and teams to define marketing materials and programs

Laval, Quebec, CA

• Started and led a cross-functional US/Canadian marketing team and the strategy, creation, and execution of integrated marketing campaigns for digital and traditional channels.
• Ran end-to-end marketing campaigns, with a focus on content creation, resulting in a 350% increase in online presence and a 400x engagement rate improvement in 3 years.
• Orchestrated digital marketing strategies encompassing SEO, SEM, and email marketing to drive website traffic and lead generation, contributing to a 37% business revenue growth.
• Applied data analytics to track key performance metrics, inform marketing strategies, and optimize ROI, resulting in a 30% reduction in lead acquisition costs.

Reported to the Executive Director of Business Development and CEO/Medical Director.- Coordinate, write and/or design all marketing material, and online outreach material. This includes all handouts, business cards, exhibit booths, website, blog and social media profiles to grow the company’s online presence by over 200%.- Create a more strategic company.

- Coordinate and contribute to international client relations- Write and release press releases- Plan large scale events for clients and investors- Write and Edit email campaigns, presentations, marketing material and training material geared toward FOREX traders and the FOREX trading industry- Write and design the layout of newsletter- Contribute to Ad.

Kansas City, KS, US

- Implemented marketing and advertising campaigns by assembling and analyzing sales forecasts; prepared marketing and advertising strategies, plans and objectives; planned and organized promotional presentations; updated calendars- Tracked product line sales and costs by analyzing and entering sales, expense and new business data- Prepared marketing.

- Contributed news information to FOREX news sites and posted articles relevant to FOREX trading to the company website- Edited supplemental training materials, book chapters and online sales copy- Managed company social networking site through news posting, content monitoring and site maintenance

Hanover, Maryland, US

Contractor to various companies during the summer break.- Answered multi-line phones, made appointments, kept calendars current, filed paperwork, handled document faxing and photocopying, created Microsoft office presentations and documents, assisted with client and customer relations- Assisted with and oversaw the construction and renovation project of.