• Specialize in sales and marketing campaigns and collateral, packaging, corporate identity packages and wedding/special event stationary.• Clients include Learning Care Group, Brila Media, Walsh College, Meadowbrook Insurance, The Embroidery Hutch, Dragon Scan, Abeille Mère, Sphere Trending, CMU Faculty Association, Meadowbrook Products, Sunshine Inn & Estates and McKeegan Equipment & Supply Company.

Meritor was acquired by Cummins in August 2022. This is a continuation of my previous role.

• Conceptualize, establish, design and support the development of the global visual identity and branding guidelines. Ensure compliance across the North American territory.• Part of the global marketing and communications team and lead for the North American team. Responsible for design, content development, proofing and project management of marketing, sales and corporate communication solutions across all business units. • Lead design and content development initiatives for brochures, inserts, posters, ads, case studies, whitepapers, technical briefs, infographics, presentations, tradeshow graphics, billboards, websites and emails.• Provide executive-level support including leadership team and board of directors presentations, internal and external meeting/event planning, press releases, and design, content development and project management for the global annual report.• Manage marketing interns, design temp employees and production artists, as well as partnerships with external vendors, marketing/PR partners and trade organizations. Provide art direction, content development support, internal and external work streams, approvals, timelines and budgets.

• Created advertising and marketing collateral for Parks & Recreation programs and facilities, and other city organizations and departments. Materials included posters, flyers, brochures, rack cards, logos, presentations, maps and promotional items. Coordinated print production and distribution.• Assisted in maintaining a strong, visible social media presence through the use of Facebook, Twitter and GovDelivery. Experienced with program management through Hootsuite.• Wrote press releases for recreational programs, city events, and other special announcements.• Responsible for the content management of the Parks & Recreation website and landing pages for other community service organizations.

• Part of a committee, comprised of business leaders and industry experts.• Responsible for advising the School of Drafting and Design on its curriculum offerings and the technical training, skills and certifications needed for students to gain employment in the industry.• Offer professional expertise and recommendations to assist the campus with assessing computer platform and software needs.

• Developed and managed brand and retail packaging standards for internal corporate brands (Home Logic and POET), as well as external national brands (Hefty Waste and Hefty Storage Solutions).• Conceptualized and designed retail packaging and label graphics for the waste, laundry, storage, kitchen, sinkware, closet and decorative storage consumer product categories. Updated and refreshed existing packaging as requested.• Collaborated with packaging engineers to reduce dieline sizes and develop more cost effective packaging solutions for national brands, Home Logic and Hefty, and private label brands for Aldi, Kmart and Target.• Maintained an average workload of 2 presentations and 5 packaging requests per week while consistently meeting tight deadlines on priority projects.• Photographed, edited and color corrected product photography for retail packaging as well as various sales and marketing materials. Limited experience working with RAW files from professional photographers.• Designed sales and marketing collateral from concept to completion, including corporate identity pieces, product catalogs, sales presentations, trade show booths and interactive media. Coordinated production and attended press checks as needed.• Lead designer and project manager on several sales presentations to buyers, marketing managers and executive level leadership from Walmart, Target and other major retailers.

• Lead designer on a global campaign spanning multiple mediums and languages. Campaign was utilized by the sales team to cross-sell products and services to prospects and clients.• Developed concepts to align with a new brand strategy to relaunch and simplify the company’s division structure. Part of a team selected to present to key stakeholders.• Designed various business development, recruiting and retention materials from concept to completion for print and interactive mediums across business units.• Trained and mentored incoming creative interns and provided ongoing support and guidance.• Edited and revised existing candidate- and customer-facing projects to meet new client needs.• Re-organized and managed department’s project archive to improve reliability of back-up system and increase department efficiency.• Led the initiative to develop seasonal sales campaign to improve department efficiency. Increased customer satisfaction ratings by reducing design deadlines from 2 days to same day turnaround.

• Responsible for coordinating sections of this trade publication targeted to creative professionals in the Detroit, Chicago and Minneapolis metropolitan areas.• Wrote several feature articles related to the communication arts industry. Topics included locally produced films, product reviews and upcoming conferences and events.• Experienced in proofreading, developing story ideas, researching, interviewing and reporting.

• Edited and revised existing projects to meet new client needs.• Assembled and delivered design concepts and final marketing materials to clients.• Participated in team brainstorming sessions for upcoming projects.• Assistant to the senior art director and design department.• Proofread materials for production, presentations and delivery to clients.