Agency Clients:I am currently collaborating with multiple marketing agencies, providing customized services based on their specific needs. My services range from assisting with overflow work, contributing to the sales process, conducting account audits and providing oversight and strategic direction on PPC accounts.Agency Training: I have gained 7 years of valuable experience working in-house before venturing into consultancy for agencies. Following my departure from corporate marketing, I had the opportunity to collaborate with prominent agencies on projects for enterprise clients. This unique perspective and strategic expertise paved the way for me to develop tailored training programs for agencies. Currently, I offer a comprehensive course to agencies and brands seeking to elevate their strategic and consultative approach in both internal operations and client engagements. My custom training program has a wait list and my next opening isn't until fall of 2024.Paid Search Campaigns For Brands:I am currently responsible for overseeing paid search campaigns for multiple brands. My approach to managing paid search for these brands is distinct and effective. I prioritize leveraging strategic partnerships to deliver fully integrated marketing solutions. This allows the brands I work with to have a team of world class experts executing as one team.

Responsible for full ownership of client accounts from strategy to execution. Success of assigned accounts is determined by ensuring all KPIs are met or exceeded. Other responsibilities are: campaign management, serving as a subject matter expert, continuous testing, and collaborating with cross-functional teams to align to overall marketing goals of each client.As a leader in the organization, other responsibilities include working with other departments, including account management, analytics, and creative. Leading and developing junior staff is a key part of this role.

PCG Digital is a full service digital agency specializing in the automotive vertical. Managed a full suite of automotive clients in Google Ads and Bing. Used Search, Display and Video ads to drive conversions. Started the Vehicle Listing Ads service offering and program for the agency.Responsible for full ownership of client accounts from Google Tag manager, building Google Analytics goals and in platform optimizations.

I was independent fashion consultant and business owner with Lularoe. Sales are run primarily online thru my VIP shopping group as well as in my home and in customer's homes. Ran my business in Facebook Groups and using live video selling on Periscope.

As a Digital Account Manager for Hanapin Marketing, I manage paid search and display advertising campaigns using a blend of open source and proprietary technology as well as old-school manual tools to optimize complex ad campaigns, create useful reports and perform insightful analysis.Clients range from small and mid-size businesses to enterprise level spend accounts.Hanapin Marketing after 10 years, continues to shape the future of the digital advertising industry with their world-leading blog (PPCHero.com) and PPC conference.PPC Hero Blog Posts: http://www.ppchero.com/author/sarah-stemen/

Worked as a consultant to marketing agencies and clients for PPC and SEO. Responsibilities varied by client, and included assisting agencies building out SEO and PPC as a service, to augmenting staff when client load was heavy.Undisclosed Client:Augmented search staff for a small agency. Performed SEO site audits and recommendations, built Google Adwords, and Bing Ad campaigns. Provided insights on new initiatives, provided basic campaign ongoing support for both SEO and PPC clients. Kept activities logged as part of a virtual team. Provided high-level recommendations and presentations for the team. Used Google Analytics to support any major campaign changes and updates. Worked on large and small websites with various content management systems including wordpress, Joomla, Drupal, and other custom solutions.Undisclosed Client:Performed the built out of a campaign for end client, including providing the keyword research, initial strategy, and search coverage recommendations. Delivered the keyword list, initial bids, campaign set up, and ad copy. The campaign included 2 DMAs with approximately 1M keywords, and coverage for long and short tail in both DMAs. The campaign was broken down into 5 separate campaigns, with the largest campaign including over 2000 ad groups. Each ad group included at least 3 ad copy variations.Undisclosed Client:Consulted with an agency on building out a more sophisticated SEO program. Provided advice and crafted proposals for specific clients with unique technical needs. Advised agency about what should be included in a phased SEO project. Documented How-To’s around SEO tactics so the client can duplicate suggestions. Consulted on a SEO process in order to implement my suggestions.

• Responsible for managing SEO and Paid Search for Nationwide Bank, Nationwide Insurance and Nationwide Brand campaigns; Achieved 80% visibility for Insurance keyword portfolios and 50% for the bank keyword portfolio.• Provided guidance and strategy for SEO and Paid Search national campaign and sponsorship support, which delivered over 600k online completed auto quotes. Developed and executed brand defense strategy for Nationwide Corporate saving over 300k for the year• Defined and planned roadmap for the Nationwide You Tube Strategy, worked with Google and agency to execute within the corporate guidelines. Managed the continual education of business lines to encourage SEO support, and expansion.• Managed ongoing keyword testing, multivariate testing, and purchase path optimization.• Leveraged paid search and SEO learning to drive change in the organization. Responsible for implementing DART/Doubleclick, Optimost, clearsaleing, and webtrends tags• Developed and Maintained database driven click-through rate report using Webtrends and Webtrends Smartview• Responsible for Foresee Results survey implementation, and analysis for 4 business units, provided insights and analytics and worked with the vendor on reporting to facilitate organizational improvements and projects.

• Analyzed Data Center metrics, developed frameworks, communicated and reported findings• Identified and analyzed trends in reported metrics and reported to executive council• Responsible for all department monthly reporting, including technical productivity measures and budget comparison report• Maintained business continuity plans for four data centers

I now own a upscale online baby boutique that sells crib bedding, bassinets, moses baskets, and more.

Worked in the collections department at BMWFS

• Responsible for developing, building, designing and implementing, and supporting pages on the corporate intranet• Cross Selling - support company growth initiatives by cross-selling other BMW FS products and services• Customer Retention - assisted customers at or near end of term, in an effort to promote BMW Group products and create brand loyalty• BMW Brand Benefits Initiatives Grassroots Committee - promoted cross selling of BMW products and services

Intern working on the Intranet at BMWFS

• Responsible for developing, building, designing and implementing, and supporting pages on the corporate intranet• Designed database driven applications using SQL server to extract data from Project Invision• Designed Intranet applications for use in Capacity Planning, Project Tracking, and Time Tracking• Lead analyst for an e-signature tablet rollout to all BMW dealerships• Created Project Plan for the Fiscal year 2003 using Microsoft Project• Worked with Human Resources to test time tracking, and vehicle administration processes hosted on the Intranet

Worked at environmental engineering firm through college.

Reporting, and development in Distribution Solutions at Nationwide Ins.