Sarah Janman (Stephens) Email and Phone Number

• Lead regional marketing strategies for France and UKI, focusing on ABM and strategic events.• Manage the EMEA CISO engagement programme, thought leadership and Paris 2024 initiatives.

• Owned the regional editorial calendar and demand generation campaigns, including EMEA Cybersecurity Awareness Month and product launches.• Developed cross-portfolio strategies for Cisco's Secure Access Service Edge, achieving 270 trials and over £15M in pipeline.• Oversaw digital content creation, covering paid media, social, web personalization, SEO, and email.

Developed and executed integrated security marketing campaigns and events globally to deliver over £18M in won business and £36M in new opportunities. • Working across business units to create one BT security marketing approach including above the line campaigns.• Establishing BT’s first security specific global customer advisory board.• End to end management of key strategic events including lead sponsorship of CYBERUK, the UK’s flagship security event run by the National Cyber… Show more Developed and executed integrated security marketing campaigns and events globally to deliver over £18M in won business and £36M in new opportunities. • Working across business units to create one BT security marketing approach including above the line campaigns.• Establishing BT’s first security specific global customer advisory board.• End to end management of key strategic events including lead sponsorship of CYBERUK, the UK’s flagship security event run by the National Cyber Security Centre.• Collaborating with the global campaign team on security focused digital campaigns and content to drive engagement and leads. Show less

Ownership and management of full research, messaging and collateral including the creation of BT’s hero content series for marketing campaigns and events for the year 2016/17 and 2017/18. • Commissioning research projects and thought leadership with partners, including the Economist Intelligence Unit and industry analysts.• Working with independent organisations, subject matter experts and customers to develop compelling, high-value and impactful content and messaging.• Brand… Show more Ownership and management of full research, messaging and collateral including the creation of BT’s hero content series for marketing campaigns and events for the year 2016/17 and 2017/18. • Commissioning research projects and thought leadership with partners, including the Economist Intelligence Unit and industry analysts.• Working with independent organisations, subject matter experts and customers to develop compelling, high-value and impactful content and messaging.• Brand ambassador and content creator/reviewer supporting unified communications, cloud, network and security portfolios, as well as industry specific content. Including customer collateral, campaign and online content, PR/AR, event materials, blogs and opinion pieces, and multimedia assets. Show less

Ownership of global channel and acquisition marketing strategy and team to increase engagement on top accounts by 100% over 6 months.• Developing and launching product propositions by working with product and sales teams to deliver plans and increase revenue.• Regionalisation of global campaigns and materials to drive awareness and sales leads. • Partner, budget and team management.

Drove more than 500% increase in pipeline through integrated campaigns, launches and programmes, contributing to 30% year on year business growth.• Directing a team of two to implement a variety of internal and external campaigns, utilising partner funding.• Managing key projects from inception to completion and implementing new and creative business ideas for the region.• Acting as the key interface for all business development activities and partnership marketing… Show more Drove more than 500% increase in pipeline through integrated campaigns, launches and programmes, contributing to 30% year on year business growth.• Directing a team of two to implement a variety of internal and external campaigns, utilising partner funding.• Managing key projects from inception to completion and implementing new and creative business ideas for the region.• Acting as the key interface for all business development activities and partnership marketing relationships.• Establishing and developing successful communication strategies by managing and developing positive relationships with internal teams. Show less

Generated £120M in pipeline through a comprehensive portfolio proposition refresh, innovative asset creation, and impactful enablement and communications.• Full management of C-level programmes including digital content and publications, nation-wide roadshow events, interactive tools and customer workshop engagements.• Managing internal and external stakeholders in messaging and service development programmes.• Maximising partner funding for all programme activity.

Directed a high performing team of six marketing managers to deliver £3M in opportunities.• Reviewing, updating and introducing marketing programme context and operational processes for partner funding, lead tracking and event management.• Supporting the overall business objectives, working with key strategic associates to launch propositions and execute integrated marketing campaigns to target audiences.

Right hand to the marketing director in all aspects of the marketing strategy including CRM implementation, events, collateral and website management.