Sarah Stio Email & Phone Number

- Manage the Academy's 11 social media accounts across Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube and Threads for both Academy and consumer-facing audiences, including maintaining the social editorial calendar, writing, scheduling, and responding to comments using the native platforms and Sprout Social.- Create analytic reports as needed using Sprout Social, analyzing the effectiveness of campaigns and posts and making adjustments and recommendations for future content.- Create, execute, and report on Meta and LinkedIn ad campaigns.- Work collaboratively with various departments, including marketing and fundraising, to promote priority projects at the Academy on social media.- Create graphics for social media using Canva and Photoshop as needed.

• Manage the Smithsonian National Museum of African American History and Culture’s social media content and sites, including Facebook (416,000), Twitter (231,000), and Instagram (262,000), including writing, scheduling, and responding to comments using the native platforms and Hootsuite with the social media team.• Lead the 2-3 person social media team at the museum to create and execute campaigns and daily content.• Write social media strategies and content plans for museum campaigns and execute campaigns across platforms, from large exhibition openings to social-only thematic campaigns.• Work collaboratively on social media and marketing campaigns with the museum’s social media team, the Office of Public Affairs, various museum departments, and Smithsonian units.• Create and contribute to monthly, campaign, and Council reports as needed using Hootsuite, Sprout Social, and the native platforms, analyzing the effectiveness of campaigns and posts and making adjustments and recommendations for future content.• Working with the Marketing Manager, create strategies and execute Facebook and Instagram ad campaigns using Facebook Business Manager.• Create and collaborate on graphics using Canva and Photoshop as needed, finding photos and working with the social and design team to ensure brand identity and standards are met.

• Managed the Digital Engagement Team at George Washington's Mount Vernon.• Supervised the Digital Researcher & Writer and the Digital Video Creator.• Coordinated with Digital Engagement Team, Media & Communications team and across departments to create a content plan and digital strategy. • Managed Mount Vernon's social media content and sites, including Facebook (233,000 followers), Twitter (43,000 followers), Instagram (63,000 followers), including writing, scheduling, and responding to comments using Sprout Social.• Updated website and create events webpages as needed using the BigTree Content Management System.• Coordinated and filmed live broadcasts on Facebook, YouTube, Periscope, and Instagram, natively and using the software StreamYard.• Filmed and photographed content as needed in coordination with the Digital Video Creator.• Edited photos using Photoshop and Canva, and videos using Adobe Premier Pro.• Tracked and compiled weekly, monthly, and yearly analytics as needed, using Facebook Insights, Twitter Analytics, Sprout Social, and Excel.• Worked with various departments across the estate to coordinate numerous campaigns and mini-campaigns throughout the year.

• Managed Conservation International’s social media content and sites, including Facebook (301,000 followers), Twitter (119,000 followers), Instagram (107,000 followers), YouTube (51,000 subscribers), and LinkedIn (26,000 followers). • Tracked and compiled weekly, monthly, quarterly, and campaign analytics, using Facebook Insights, Twitter Analytics, Sprout Social, and Excel.• Worked with various divisions to coordinate numerous campaigns and mini-campaigns throughout the year. • Coordinated user-generated social media campaign, #INeedNature, which received a total of 1600 selfie submissions on the landing page, and 18,000 hashtags on Twitter, Instagram, and Facebook combined.• Curated user-generated photos in Chute, a visual media aggregator. • Created tweets for the CEO and EVP’s Twitter accounts.• Assisted VP of communications in coordinating meetings and occasional office tasks as needed • Used Photoshop to edit and modify images for each social media platform.

Zion National Park

• Managed the park’s social media team and sites, including Facebook (235,000 followers), Twitter (32,000 followers), Instagram (46,00 followers), YouTube (257 subscribers), and Flickr • Designed and produced park publications including signs, posters, site bulletins, rack cards, banners, maps, charts, wayside panels, and exhibits• Created and edited a variety of park webpages using the CMS, including a complete redesign of the wilderness website• Assisted in management of park publications, including managing multiple inventory spreadsheets• Recorded a variety of videos and took photographs for the park• Managed the interpretive division’s image databases • Managed the interpretive division’s intranet site • Worked closely with all divisions in the park to create various visual and graphic products• Trained and mentored staff in the creation of written and visual products• Served as a member of the Zion Green Team, the Sign Committee, and the Web Team

Zion National Park

In addition to the duties of the Visual Information Assistant,• Designed and produced park publications, including the winter and spring park newspaper• Supervised the acting GS-07 Visual Information Assistant• Managed the non-personal services program in the park, with a project budget of $400,000• Coordinated several projects with outside contractors and multiple divisions

Zion National Park

• Researched, prepared, and presented interpretive walks, talks, evening programs, and shuttle bus tours • Independently operated a busy park visitor center and museum• Researched and presented one-hour educational outreach programs• Mentored the interpretive division intern• Maintained the operations schedule for the Interpretive staff of 22 people• Trained new employees about visitor center and division operations • Worked with a social media team to manage the park’s Twitter and Flickr accounts• Took a variety of videos and photographs for the park• Edited and recorded audiocasts• Served as a member of a digital media committee to compile and manage image databases• Assisted in management of park publications • Created a virtual tour of the park• Researched and authored a one-page article for the park’s seasonal newsletter • Collected GIS data for interpretive waysides

Canyonlands National Park

• Researched, prepared, and presented interpretive walks and talks• Independently operated a busy park visitor center and entrance station• Hired two SCAs for the interpretive division• Coached interpretive programs• Collected park entrance and permit fees • Issued backcountry permits• Roved and maintained backcountry campsites and trails

Acadia National Park

• Presented three-hour and five-hour informal interpretive programs• Worked with an interpretive ranger to present a formal interpretive program• Prepared weekly one-page interpretive writing document for the park website• Independently researched, photographed, and authored a one-page field guide• Monitored peregrine falcons, loons, and migrating hawks