Pr And Marketing Executive - Spain, Uk And North America
Brighton, England, Gb
Key Responsibilities• Managing the monthly online marketing calendar and implementing marketing campaigns to engage end-users.• Managing and optimising Spanish and American websites and external marketplaces, including Amazon and eBay, to maximise sales.• Affiliate marketing management in-house and externally, including via AWIN.• Full ownership of Social Media engagement with customers and potential fans/followers.• Copy writing newsletters, product descriptions, press releases and media alerts.• Managing and coordinating all PR activity in-house and externally, including writing and distributing press releases, liaising with journalists and reviewers, and attending media tours.Key Achievements • Devising and implementing the company PR calendar, within budget, on behalf of Proporta and its partners including Ted Baker, Barbour, Quiksilver, Joules, The V&A Museum and The National Gallery.• Singlehandedly generated a growth of 40% YoY for Amazon US turnover and gross profit over the course of one year.• Establishing relationships with and obtaining press coverage from major technology websites and publications, such as Mashable, Yahoo, T3, Digital Trends and TechRadar.• Running successful campaigns across all social media channels, including competitions and YouTube videos.• Achieving an increase in Facebook and Twitter fans and followers from 2800 to 16.4K.