Sarah Strachan Email & Phone Number

Melbourne, Victoria, Australia

- Championing Wellbeing for Leaders and Children through the Insight Series. - Seeking to understand how we can best support school leaders and children through the Child Wellbeing Survey (formerly Child Impact Survey) - Working every day to position Camp Australia as a thought leader in the industry. - RAP Working Group Member. - Ensuring Partner and Prospect Communications are the right message, at the right time, to the right people.

Melbourne, Australia

Melbourne, Victoria, Australia

- General Project propaganda/evangelism including - Initiation, In-flight and close out updates to the business - Support, execution of adoption activities - Setup and maintain tracking documents, sharepoint sites etc. - Schedule meetings and issue reminders - Keep minutes and key decisions of meetings and distribute to stakeholders - Prepare ELT/Board Updates - Seek updates from Business/Stream Leads

Melbourne, Australia

Ushering, Turnstiles, Spruiking.Ensuring venue is safe and partons are happy and informed of all the information they'd ever need to know.

Melbourne, Australia

Glen Iris, Victoria, Australia

- Managed a team of 4 people - Promoted to Senior Leadership Team - Selected for the Leadership Success Program (completed)

Glen Iris

• Monthly marketing intelligence reporting to the CEO• Inform marketing strategies in different geographies by measuring market-specific metrics based on ABS data• Competitor analysis based on licensing data from ACECQA• Specify and test development pieces• Acquisition targeting• Build actionable intelligence related to competitors for multiple business units• Comprehensive database management• Data dictionary management• Project management• Provide compelling reasoning for planning and forecasting to SLT through analysis of the business targetsAchievements• Acquisition Report for the CEO to determine which avenues to pursue and of those, which companies should be targeted for acquisition

Glen Iris

Responsibilities• Manage marketing projects and production team to ensure the delivery of key marketing activities and execution of elements to deliver performance based results.• Managing both full time and contract employees including resource planning• Fee review project management • Financial modelling of fee review for 682 partnership schools nationwide• Planning, defining and scoping all digital marketing projects• Activity planning and sequencing• Process Documentation Implementation and Approval• SEO management • Managing migration to new website, including reporting on metrics changes• Specify and test development pieces• Manage sales inbox and marketing inbox with SLA of actioned by COB each day• Provide marketing advice to school servicesAchievements• Creation and implementation of scoping document and timeline documentation for the marketing team •Successful client management of key corporate clients• Successful roll-out of two (14/15 and 15/16) annual fee reviews to 682 partnership schools, with varying fee increases• Led marketing strategy to decision makers via a targeted Nurture Program to prospects achieving CTR hovering around 40%• Managed the build, testing and roll out of the first Partner Portal platform for current customers to provide them with tailored information and insights specific to their program operations and performance• Scoping three IT projects and specifying applications required for the developers to create.

Glen Iris

Responsibilities• Data insights lead, involving complex data analysis and the ability to report back to the business with meaning and drive activities• Overseeing all marketing projects• Digital Strategy for both customer groups (principals and parents)• Fee Review Project Management - primary revenue source• Weekly reporting and analysis of sales pipeline• Thought Leadership strategy and execution with messaging to audiences based on their stage and segmentation in the market• Google Adwords management• Google Analytics management• Web advertising management• Social Media Strategy• Project Manager for proposals and tender process – fundamental to securing new partnership sales• Work with cross functional team to improve the customer journey and manage Holiday Club campaigns• Analysis to identify key targets for Sales Team and supporting lead generation activitiesAchievements• Creation and implementation of process documentation for all marketing projects and procedures to ensure consistency, efficiency and new staff training purposes.• Training operation administration staff and executive assistant in advanced excel functions to increase productivity• Training sales and marketing teams in our CRM system• Implementing new lead management process in system for the sales team to ease reporting and analysis• Led the roll out of Net Promoter Score to entire customer database, analyse and report back to the business on findings on the most efficient way to improve our score• Sales forecasting• Prepare all data for Quarterly Sales Meetings – involving complex analysis of sales funnel and activities to identify opportunities for growth and guide Sales Team.• Increased the Facebook page likes from 2k to more than 5k. • Ran the most successful social media campaign at Camp Australia - a video entitled “We make kids smile” achieving 12k views (paid and organic).

Glen Iris

Responsibilities• Data mining for CRM• Execution of Thought Leadership Campaign (engagement channel)• Lead the use of the marketing automation platform (Salesfusion)• Segment the database in a meaningful way considering their type and pain points• Creation of the sales and marketing scorecard and ongoing weekly distribution • Google Adwords management for Holiday Club campaigns• Assist the Sales and Marketing Manager with sales forecasting•Distributing hard and soft copy content to regional teams• Presenting at conferences on behalf of the partnership managers• Executing Social Media updates and responses to customer queries• Principal and School CRM management (customers and prospects)• Suggesting website improvements and liaising with IT to get them implemented• New product development – managing the trial of 3 optional extras incorporated with our current offering• Sourcing, designing and ordering branded products for multiple teams• Branded collateral management – ensuring up to date and in stock• Proposals and tenders assistanceAchievements• Creation and implementation of the weekly sales and marketing scorecard• Creation and implementation of automated behavior based scoring for all B2B targets

Melbourne, Australia

Offering end-to-end marketing solutions of all kinds.• Digital Marketing Manager - strategy and execution for Value My Business http://www.valuemybusiness.com.au/

Hawthorn

Marketing Support Specialist Performing a range of tasks from event management to HTML coding and testing, OFT file creation, but most importantly playing a key role in execution of the marketing automation (Nurture) programs through SalesFusion. Working on a number of projects for clients such as Nokia Siemens Networks, Computelec, IBM and Callista.About Green HatWe’re a marketing consulting agency dedicated exclusively to Business-to-Business. We assist our clients in attracting, engaging and qualifying buyers using data-driven digital marketing and inbound marketing strategies. Our services include B2B strategy development, lead nurturing, marketing automation, social media and content marketing. Industries we specialise in are ICT (high-tech), professional services, financial services, industrial and any business dealing in complex and considered purchases.

Assist with any IT issues and maintain standard of operations.

Bachelor Of Business, Management & Marketing

High School Education, Hospitality, Business Admin, Business Management, Methods, English

Certificate Iii Information Technology, Information Technology

Both worked and studied at RMIT University whilst completing my Certificate III in IT.

Strategy Finishing School, Strategy, Advertising And Communication