Sarah Sullivan Eckel Email & Phone Number

Saint Paul, Mn, Us

La Plata, Maryland, United States

La Plata, Maryland, United States

NDG Communications is a full-service multi-channel marketing and advertising agency specializing in custom, interactive solutions to support clients' complex growth needs and challenges in the new home construction industry. I lead, train, and mentor a team of eight Marketing Managers and Marketing Assistants. Our team objective is to ensure all NDG is meeting all client needs, we are achieving all KPIs, and relationships are strong. I pursue, initiate and nurture new business relationships within the new home construction industry. As a part of the agency leadership team, I establish the agency's strategic direction and oversee the efficiency and productivity of the full agency.During my tenure as Vice President, Account Services, I have acquired new clients and worked across departments to expand agency services leading to marked growth in agency revenue. I have restructured client management processes and agency service agreements, increasing productivity and profitability. Through nurturing client relationships, our team has experienced an average of 8-year client relationships compared to a 2-year industry average.Client Experience: JW Marriott, D.R. Horton, Toll Brothers, Brookfield Residential, Beazer Homes, Epcon Communities, K. Hovnanian Homes, Tri Pointe Homes, Carr Companies, JBG Smith, Wormald Homes, Knutson Companies, Gulick Group, Duball LLC, Orleans Homes, Mid-Atlantic Builders, Ryko Development, Lake Presidential Golf Club, Elm Street Development, Shea Homes, Stanley Martin Homes, Westbrooke Homes, Augustine Homes, Quality Built Homes, Dominion Energy, BrightSuite, Green Marbles, and Alarm.com

La Plata, Maryland, United States

While in the Director of Account Services role, I maintained my Senior Marketing Manager responsibilities while standardizing account management and operations processes for all agency accounts, and managing and mentoring a team of up to 5 Marketing Managers and Assistants.

La Plata, Maryland, United States

As a Senior Marketing Manager, I developed and managed national and regional omnichannel marketing campaigns, including website, SEO, PPC, email, direct mail, social media, radio, out-of-home, print, public service announcements, and collateral. I also led the analysis of demand for new client products across markets and defined media launch programs.

Dulles, Virginia, United States

As a Senior Account Executive, I created and launched multi-channel marketing strategies, project management, budgeting, evaluating and optimizing performance of paid media investments, and managing the creative process for all marketing campaigns.Client Experience: NVR, Inc. (NVHomes & Ryan Homes)

Alexandria, Virginia, United States

As an Account Director, I was responsible for defining and implementing multi-channel marketing strategies, project management, budgeting, evaluating and optimizing paid media investment performance, and managing the creative process for all marketing campaigns.Client Experience: USO, Georgetown McDonough School of Business, Visit Fairfax, and NVR, Inc. (Ryan Homes & NVHomes)

Washington, District Of Columbia, United States

As a Senior Media Buyer, I planned and negotiated media programs for candidates seeking election to state gubernatorial and senatorial roles. Media placements included television, radio, print, and out-of-home. Client Experience: Senatorial & Gubernatorial Candidates

Minneapolis, Minnesota, United States

As a Broadcast Analyst, Broadcast Analyst Supervisor and Broadcast Negotiator my role was to plan and analyze television media strategies across regional markets, and optimize placements for improved results. I was also responsible for supervising a team of up to 7 analysts and providing quality control to ensure positive team performance.Client Experience: H&R Block, Dish Network, American Airlines, General Mills, Toro, Great Clips, Perdue, Schwan's, Land O'Lakes, Grand Casino, Allianz, Malt O'Meal, Johnsonville, Interstate Bakeries, Pactiv, Kimberly Clark, and Andersen Windows

Bloomington, Minnesota

As a part-time team member I worked in the Fashion Jewelry and At Home departments while I was attending college and working at my internships. My role was to provide exceptional customer service experiences while selling products on the sales floor, provide impeccable gift wrapping services and to ensure products were stocked and stored appropriately. The company's mission, values and approach to service and inclusion have left a lasting impact on my personal values that I have carried with me throughout my career.

Minneapolis, Minnesota, United States

As the Public Relations Intern, I worked on preparing press releases, press outreach, developing and distributing press kits, coordinating press coverage, and day-of-premiere press experiences for touring Broadway productions visiting the Twin Cities.

Plymouth, Minnesota, United States

As the Merchandise, Fulfillment & Multimedia Intern, I managed promotional programs with Carlson Marketing Group B2B clients by selecting products, developing print and digital collateral content, and presenting opportunities for recognition and rewards programs.

Minneapolis, Minnesota, United States

As a Consumer Promotions Intern, I implemented and fulfilled newspaper and online contests, developed and implemented cross-promotional opportunities with local businesses, and planned and managed the newspaper's presence at the Taste of Minnesota, Saint Paul Saints games, and the Minnesota State Fair.

Minneapolis, Minnesota

As a Promotions Intern for Cities 97, I was responsible for implementing and fulfilling on-air and online contests, managing the radio station's presence at large concerts and festivals, and managing remote broadcasts throughout the Twin Cities metro area.

Minneapolis, Minnesota

As the Basilica Block Party Intern, my role was to plan volunteer staffing needs, recruit and train volunteers, procure materials in alignment with the riders for national headlining music performers, stock performer backstage spaces, coordinate performer transportation, and manage the day of the event operations for the two-day music festival that attracted 25,000 attendees. The event's purpose was to raise money for the ongoing restoration of the Basilica of Saint Mary.

Orlando, Florida

While participating in the Walt Disney World College Program, I attended Disney Institute professional development training, business seminars from Disney Parks executives, shadowed the executives on the job, and worked as an attractions hostess for The Festival of the Lion King stage show at Disney's Animal Kingdom. I earned the highest level of education and on-the-job training available through the program, a "ducktorate" degree.

Courses Toward A Master Of Business Communication

Ba, Strategic Communication & Communication Studies

Activities and Societies: Pi Beta Phi Fraternity, Walt Disney World College Program, PRSSA, Ad Club