Sarah Tesorero Email & Phone Number

United States

Kingston, Ma, Us

Kingston, Ma, Us

Kingston, Ma, Us

Needham, Ma, Us

Needham, Ma, Us

• Lead the strategic creative output for the Bank from conception to production by developing ideas and partnering with department leadership and executives to identify business opportunities• Create, design and produce all communications including website, internal and outbound marketing collateral and multi-channel campaigns including print, digital, social, event, and sponsorship advertising • Assist in developing strategy for high performing creative in line with Bank brand to drive business goals• Create and manage a suite of on-brand assets for distribution through a mix of channels• Project Management for marketing elements of programs, enhancements and campaigns geared to increase core deposits, deepen customer relationships and attract new customers • Assist in development of project management processes to encourage improved planning, prioritization, communications and execution with internal partners and cross-functional teams• Align with internal partners related to regulatory compliance and obtain and document necessary approvals to adhere to audit standards• Support ongoing community collaboration by providing in-kind graphic design services to local charitable organizations in line with the Bank’s philanthropic goals

Canton, Ma, Us

• Effectively adopted all creative demands of the bank by minimizing contract with external advertising agency• Developed and implemented strategic marketing initiatives alongside Senior Management and monitored annual budget• Successfully launched Estate Planning & Asset Protection business line including internal roll out event and creation of all internal and external marketing collateral• Designed creative components for launch of Mobile Banking app with Apple & Android platforms and successfully executed corresponding promotional campaign• Collaborated directly with sequel server developer on custom Prospect Database from inception to initial launch, including user guide creation, training, and ongoing database management• Provided marketing support and solutions to over 35 mortgage originators• Created and managed numerous direct mail campaigns to customers and prospects including content development, design, list procurement, printing, mailing, and tracking• Planned and executed bank wide events including new product roll outs, branch preview days, grand openings, and employee appreciation events

Canton, Ma, Us

• Efficiently managed the entire Marketing Department as the sole staff member after departure of Vice President of Marketing resulting in promotion to leadership position• Successfully launched and managed internal email newsletter program to promote bank wide communication across departments and locations• Managed the receipt and processing of all charitable requests received by the bank including tracking for CRA purposes, initiating press coverage, event participation planning and ad design• Utilized various software programs including Constant Contact, MarketTrax MCIF software, website CMS, and Adobe Creative Suite to craft and execute various internal and external marketing campaigns, analysis, and reporting• Ensured all marketing materials were compliant per bank regulations while obtaining and documenting approvals to streamline both internal and external audit inspections

Norton, Ma, Us

• Transitioned through three different job descriptions in the Development department• Worked with upper level management daily in most recent assignment as Assistant to Director of Major Gifts• Relied upon for cross-departmental support on various programs, including the Parents Leadership Program and Donor Relations• Invited to work on creative projects including special event invitations, stewardship letters, and electronic mail pieces• Executed various reporting tools by utilizing a number of different electronic database platforms• Performed daily administrative tasks including the tracking and maintaining of data related to fundraising efforts and progress

Phoenix, Arizona, Us

• Responsible for overall chapter communications, including all elements of public relations, marketing, and correspondence including donor recognition letters, chapter newsletter, speeches, scripts, proposals, copy, and various e-marketing pieces• Assisted Webmaster in maintaining chapter website by gathering information, writing copy, and selecting graphics• Managed several projects responsible for a portion of the Foundation’s revenue• Served as backup for Finance Coordinator, assisted with deposits and grant writing• Provided ongoing support to the chapter President & CEO, the Board and various committees• Coordinated the general, day-to-day operations of the chapter office, including the purchase and receipt of most items

Bachelor Of Arts, English Communications

Certified Graphic & Web Professional, Graphic Design & Web Design