I offer marketing expertise, specialising in online marketing, to small business clients who need assistance and guidance in managing their online marketing needs.

Preparing direct mailouts using RFV calculations.Writing newsletters and annual reports highlight for inclusion in mailouts.Writing the annual report -collating imput from the various research departments as well as briefing in the ad agency and ensuring the finished product is delivered in time for the AGM.Responsible for the coordination of all PR activities and events including Open Days, Bequestor luncheons, Lions Club tours and lectures held in conjunction with UWA.

Coordinating all marketing activity for both the master franchise as well as franchisees in both Australia and the UK.Determining the marketing strategy and managing this within the advertising levy budget.Implementing all components of the marketing strategy from working with the external agency, managing print production and briefing stores.Formulating and implementing a corporate communications strategy covering the key stakeholders from investors to potential… Show more Coordinating all marketing activity for both the master franchise as well as franchisees in both Australia and the UK.Determining the marketing strategy and managing this within the advertising levy budget.Implementing all components of the marketing strategy from working with the external agency, managing print production and briefing stores.Formulating and implementing a corporate communications strategy covering the key stakeholders from investors to potential franchisees.Ensuring the brand integrity is maintained at all levels from store fit out to staff to uniforms and products served.Develop the personality of The Merchant brand and ensure that this is communicated to customers at each stage of their experience.Utilising key suppliers and industry trends, responsible for development of new products in both food and beverages.Responsible for ensuring the GP targets are met and communicating the optimum product mix to achieve this at store level. Show less

Launch a pilot in Asda stores in London to test the feasibility of communicating the Department's message to parents via supermarkets.Work with key stakeholders within the Department to develop and produce brochures communicating core messages.Work with design agency on design of booklets and stand, point of sale and other in-store advertising.Develop a style guide to be used by copywriters, reflecting the Department's desired tone when speaking to parents.Brief and manage the… Show more Launch a pilot in Asda stores in London to test the feasibility of communicating the Department's message to parents via supermarkets.Work with key stakeholders within the Department to develop and produce brochures communicating core messages.Work with design agency on design of booklets and stand, point of sale and other in-store advertising.Develop a style guide to be used by copywriters, reflecting the Department's desired tone when speaking to parents.Brief and manage the merchandising agency on the in-store management of the stands for the duration of the pilot.Brief and manage the market research company. Testing was done on the look and feel of the stand and the creatives of the booklets as well as the appropriateness of using Asda to access parents.Liaising with the printer to manage all aspects of print including fast turn on reordering. Arrange for the booklets to be translated into the 8 main languages spoken in London as well as to be available in brail and on audio tape.Write weekly newsletters updating all internal and external stakeholders.Work with the press department and the Minister's office to ensure accurate information is provided at all times.Launch a "Beat Bullying" campaign involving Radio One and other PR vehicles. Order wristbands for promotion and co-ordinate timing of delivery as well as re-ordering and delivery schedules.Work with Radio One and PR agency to maximise the exposure of the campaign. Show less

Responsible for the development and implementation of brand plans for milk for Sainsburys, Waitrose and Safeway.Responsible for developing the marketing plans presented when tendering for the Budgens' milk business.

Brand manager for International Roast, annual sales $52mio.Together with the Group Brand Manager and Brand Manager responsible for the management of the mainstream brands within the Coffee portfolio (including NESCAFÉ Blend 43), annual sales $210mio.Manage promotional activity including national and account specific promotions.Manage the direct marketing activities for the coffee team working with Corporate.Manage on-pack premiums.Manage the Internet sites: Nescafe.com.au… Show more Brand manager for International Roast, annual sales $52mio.Together with the Group Brand Manager and Brand Manager responsible for the management of the mainstream brands within the Coffee portfolio (including NESCAFÉ Blend 43), annual sales $210mio.Manage promotional activity including national and account specific promotions.Manage the direct marketing activities for the coffee team working with Corporate.Manage on-pack premiums.Manage the Internet sites: Nescafe.com.au and nescafebigbreak.com.auManage the budgeting system for the coffee team, including all revisions.Assist with management of sponsorship activities including NESCAFÉ Big Break.Manage sampling activities.Source and coordinate all premium requirements for the brand team, including red mugs which were later used in Australian Idol. Show less

Together with the Category Manager responsible for the management of the Woolworths Limited within the Chilled Dairy portfolio.Preparation and presentation of new product lines, business and category reviews.Preparing internal documents to monitor trade spend, promotional programs etc.

Responsible for the management of the FAL / Action Account.Managed a team of four sales representatives.Preparation and presentation of new product lines, business and category reviews. Presentation of in-house training.

Assisted with the management of the FAL / Action Account.Preparation and presentation of new product lines, business and category reviews as well as promotional programsResponsible for the setting of targets and objectives for the sales representatives on a quarterly basis. Achievements: Developed tools to measure cycle objectives and targets, to form the basis of a performance appraisal system. These tools were later adopted nationally.Conducted performance evaluations… Show more Assisted with the management of the FAL / Action Account.Preparation and presentation of new product lines, business and category reviews as well as promotional programsResponsible for the setting of targets and objectives for the sales representatives on a quarterly basis. Achievements: Developed tools to measure cycle objectives and targets, to form the basis of a performance appraisal system. These tools were later adopted nationally.Conducted performance evaluations of the sales representatives.Conducted job and needs analysis to assist in the development of recruitment protocols for selecting sales representatives.Developed a formal process for the induction of new sales representatives encompassing field and office based training. Show less

Conducted analysis of promotional spending within specific accounts to establish optimum promotional price points and frequency of promotions.Using demographic data recommended the most cost effective promotional strategies tailored to meet the needs of different suburbs in PerthAchievements: Created a standardised template for new line presentations and category reviews.Reassessed promotional strategies for certain product lines, through analysis of market data.