Sarah Travis Email and Phone Number
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I am a Marketing Research and Customer Experience professional with a passion for enhancing data-driven cultures to support and guide strategic decision making. Being customer obsessed, my drive for bringing customer stories to life is founded in knowledge of Research techniques gained through supplier and client side experience, Journey Mapping and Human Centered Design, and a passion for turning data and insights into strategy and action to drive business results. I strive to focus on team and team member development, am natural in leadership positions, encourage others to challenge the status quo, and create a culture of learning and progression. Specialties: Customer insights, customer experience, team management, leadership, customer feedback management, public speaking, marketing research, qualitative and quantitative research methodologies, visual storytelling, journey mapping, human centered design, marketing, statistics, research design, data analysis, data collection techniques, Microsoft Office Suite (Word, Excel, PowerPoint), Tableau, SPSS, presentation skills
Resolution Insights
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PresidentResolution Insights Mar 2023 - PresentDenver, Colorado, UsFounder of Resolution Insights LLC, a boutique marketing research, customer experience, and strategic insights firm. We work with companies who don't have an internal insights function, are stretched too thin, or who need additional thought leadership for their growing team. -
Head Of North American InsightsGymshark Aug 2021 - Mar 2023Solihull, West Midlands, GbIn my role as Head of Insights, I led a growing team charged with driving Gymshark's North American business through data and insights. My team consisted of Market Research, Customer Analytics and Marketing Analytics who all provided objective insights and recommendations to company leadership. Accomplishments included customer and sessions forecasting with incredible accuracy, defining white space for GTM and product strategies, and contextualizing reports with data from multiple sources to increase validity and value. -
Head Of North American ResearchGymshark Feb 2021 - Aug 2021Solihull, West Midlands, GbAs Head of Research, I constructed the team structure, budget, and priorities for the newly formed research team as Gymshark opened its North American Headquarters in Denver. Each position created and project identified was a result of internal discussions with North American and UK leadership to ensure alignment on roles, responsibilities, budget priority, and future research roadmap. -
Director, Guest Experience And InsightsVail Resorts Mar 2016 - Feb 2021Broomfield, Co, UsAs Director, Guest Insights, I led the Guest Experience and Strategic Research team to drive the business by providing actionable insights to the organization. I transformed how Vail Resorts gains guest satisfaction feedback through a fundamental shift in methodology to an online system that proved to be more efficient, cost-effective, align with best practices, and gain better guest experience insights for the company. As part of this transformation, I worked cross-functionally to find new ways to connect various data sources to guest feedback to tell compelling and comprehensive stories around how to improve the guest experience and prove the financial value of doing so. Additionally, I led the strategic marketing research team in providing insights and recommendations to priority business objectives for Vail Resorts through creative qualitative and quantitative research methodologies. -
Group Manager, Customer Insights And ExperienceVail Resorts Aug 2013 - Feb 2016Broomfield, Co, UsAs the Group Manager of Customer Insights and Experience, I led a team of marketing research experts and customer experience analysts in our journey to continuously provide insights and recommendations for an immediate impact on the organization. The Customer Insights team provided critical guest insights to the marketing, sales, and communications departments with primary and secondary research including segmentation, new product development, market analysis, and qualitative findings. Additionally, the newly developed CX team is responsible for providing insights, analysis and recommendations to company leadership and resorts operations by guiding the evolution of our customer feedback management system. -
Marketing Research ManagerVail Resorts Jan 2010 - Aug 2013Broomfield, Co, UsAs the Manager of Marketing Research at Vail Resorts, I conducted custom primary research to support strategic business decisions for the company. These projects, both qualitative and quantitative, were designed to meet specific business objectives. -
Marketing Research AnalystIpsos Forward Research Aug 2003 - Jan 2010Managed qualitative and quantitative marketing research projects in the fields of agriculture, animal health pharmaceuticals, and lawn and garden. Studies included a wide variety of strategic primary marketing research projects that support major manufacturers in decisions related to product introduction, positioning, and pricing.Help design research projects and write data collection instruments.Analyze data using SPSS, WinCross, and Microsoft Excel.Conduct in-depth interviews throughout various U.S. cities.Write summary reports used for executive presentations.
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Marketing Research InternIpsos Forward Research Aug 2007 - Aug 2009As a graduate student at SIUE, I was placed with Ipsos Forward Research to gain valuable experience with marketing research projects. Ipsos Forward Research, a member of the Ipsos group, is a global marketing research firm based in St. Louis. With Fortune 500 clients, the firm conducts strategic primary research to support major manufacturers in decisions relating to product introduction, product positioning, and pricing. Industries we serve include agriculture, animal health (pet) pharmaceuticals, lawn and garden, and healthcare.Mentored by project directors on qualitative and quantitative research projects.Analyze data using SPSS, WinCross, and Microsoft Excel.Assist in discussion guide, data collection instrument, and report writing.Gained valuable experience in supplier research on many different aspects.
Sarah Travis Skills
Sarah Travis Education Details
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Southern Illinois University EdwardsvilleMarketing Research -
University Of Missouri - ColumbiaFinance
Frequently Asked Questions about Sarah Travis
What company does Sarah Travis work for?
Sarah Travis works for Resolution Insights
What is Sarah Travis's role at the current company?
Sarah Travis's current role is President and Principal Researcher at Resolution Insights | Strategic Marketing Research and Customer Experience Professional | (ex-Vail Resorts and Gymshark).
What is Sarah Travis's email address?
Sarah Travis's email address is sj****@****hoo.com
What is Sarah Travis's direct phone number?
Sarah Travis's direct phone number is +130340*****
What schools did Sarah Travis attend?
Sarah Travis attended Southern Illinois University Edwardsville, University Of Missouri - Columbia.
What are some of Sarah Travis's interests?
Sarah Travis has interest in Volleyball, Cooking, Skiing, Etc, Snowboarding, I Also Love Reading, Cycling, Snowshoeing, Hiking, Enjoy All Things Outdoors.
What skills is Sarah Travis known for?
Sarah Travis has skills like Marketing Research, Market Research, Customer Insight, Quantitative Research, Data Analysis, Marketing, Report Writing, Spss, Research Design, Qualitative Research, Segmentation, Data Collection.
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