Sarah Trostle Email & Phone Number

Raleigh, Nc, Us

Rockville, Maryland, United States

Cary, North Carolina, United States

Develop strategic marketing plans to support journal development goals. Communicate directly with key stakeholders. Utilize journals data points (usage, submission trends, discipline market data) to inform strategic target areas, including author cohorts, and inform campaign content. Utilize analytics to provide regular reporting and evaluation of performance against KPIs to inform future strategies. Oversee strategic project work.

Cary, North Carolina, United States

Developed and implemented strategic marketing plans and key content strategies for key journal lists (and key high value products). Communicated with key stakeholders. Worked in alignment with team objectives, leading and directing campaigns. Regularly report on performance against KPIs and critical measures of performance and effectiveness. Developed and implemented third-party event/conference strategies. Had responsibility for market knowledge, develop and implement best practice channel and campaign analysis.

Cary, North Carolina, United States

Devised and delivered results-driven marketing strategies targeting readers and authors of OUP's high profile journals list. Maintained direct relationships with key journals and societies by collaborating with internal and external stakeholders to create strategic journal development plans. Proposed, managed, and monitored annual marketing budgets.

Cary, North Carolina, United States

Managed and implemented marketing for a list of journals in specific subject areas, assisted the marketing team with implementation of a larger list, coordinated cross-list campaigns with colleagues in the UK, and managed marketing databases and systems for US marketing team. Created and developed annual marketing plans for a small group of journals, implemented campaigns, and reported on results. Wrote marketing copy for print and digital campaigns. Managed digital and print advertising, including pay-per-click campaigns. Staffed OUP booths at academic and medical conferences.

Laramie, Wy

• Oversaw the marketing budget for the store.• Ran the weekly marketing meeting attended by all buyers from the store, as well as the store manager.• Created content for all store social media platforms: Facebook, Snapchat, Instagram, Twitter, and Pinterest.• Created email campaigns using MailChimp and sent out promotional text messages to a list of 19,000+ subscribers.• Planned events for the store and in conjunction with the University (i.e. Grad Fair, Union Fest, Holiday Open House).• (Formerly Web Design Team Member: Graphic Design, and a Cashier)

Laramie, Wyoming