Sarah Trakszelis Smith, Cdme, Pcm Email & Phone Number

Greensboro, Ga, Us

Valencia, California, Us

Henderson, Nv, Us

Henderson, Nv, Us

• Develop and implement national brand and marketing strategies.• Establish and manage departmental budget.• Full departmental responsibility for managing agency providers, consultants, freelancers and other suppliers, including contract negotiation and management.• Supervise corporate marketing team, including oversight for hiring, training, workloads, schedules and deadlines.• Oversee implementation of the Corporate Marketing strategy – including campaigns, events, digital marketing and media / public relations. • Develop and deliver optimal marketing and communication strategies for the organization.• Undertake continuous company reporting and analysis.

Work with clients to set strategic business objectives, define key strategies, outline online positioning, manage allocated budgets, and develop and execute paid and algorithmic search marketing efforts.

• Develop comprehensive customer acquisition strategies for each product segment.• Drive development and deployment of all marketing campaigns from creative design to overall performance by channel.• Analyze results and make recommendations for optimization and improvement on a by channel basis.• Establishes monthly budget and allocation of time based on overall goals and alignment to the annual operating plan.• Manage and coordinate digital marketing using Pardot and Salesforce.• Develop and implement marketing plans and projects for new and existing product lines.• Create marketing presentations and collateral.• Monitor industry best practices and educate internal resources.

Las Vegas, Nv, Us

• Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for 3rd Party products and services. • Identified appropriate mix of leisure products in assigned market. • Negotiated agreements for access to product inventory at best-available economics.• Created and implemented marketing strategy to meet changing market and competitive conditions.• Established and maintained relationships with industry influencers and key strategic partners.• Worked with product partners to identify “promotional” opportunities.

Las Vegas, Nevada, Us

• Responsible for interactive campaign development and execution, including online advertising, social media and sms campaigns• Manage Digital Marketing and Social Media Teams to identify opportunities and define strategies• Work with corporate and property marketing teams and creative development teams to ensure brand standards are maintained• Reporting and analysis of digital marketing campaigns

Las Vegas, Nv, Us

• Responsible for the development, direction and execution of all internet marketing and social media initiatives for all properties including strategy, planning, implementation and analysis• Work with team members to set strategic business objectives, define key strategies, outline online positioning, manage allocated budgets, develop and execute paid and algorithmic search marketing efforts• Sync with Creative development team, marketing team, media team and hosting provider to ensure brand standards are maintained in online presence• Assist with the implementation of systems for conversion tracking for property teams• Manage multiple properties' interactive marketing presence