Sarah is an Executive Producer and leader in interactive content. Her career spans traditional media to cutting-edge technology, connecting innovation with deeply human storytelling. Navigating fluently between content and product teams, she collaborates with IP creators and platform partners to drive the next wave of audience engagement, helping them adapt and succeed in the rapidly changing media landscape.Sarah drives impact across client success, operations, growth, and production, excelling at building structures where none exist. She thrives in fast-paced startup environments, balancing both internal and front-facing roles.๐๐ถ๐ด๐ต๐น๐ถ๐ด๐ต๐๐ โณ Produced and sold 500+ hours of original IP โณ Led 250+ tech-driven collaborations, including first-ever hologram integration for music TV โณ Generated 2B+ audience interactions with 12% engagement rate ๐ข๐ฟ๐ถ๐ด๐ถ๐ป๐ฎ๐น ๐๐ฃ & ๐๐ฟ๐ฎ๐ป๐ฑ๐ฒ๐ฑ ๐๐ผ๐ป๐๐ฒ๐ป๐ Starting her career at ITV, Sarah mastered storytelling and production, delivering primetime content that boosted the channelโs peak audience share by 1.5%. As a Creative Director for ITVโs ad sales team, she produced several sponsorship campaigns with brands like United Airlines, UEFA, and LG, which contributed to a 17% revenue growth and a $132 million annual profit.๐๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐ฃ๐ฎ๐ฟ๐๐ถ๐ฐ๐ถ๐ฝ๐ฎ๐๐ถ๐ผ๐ปExpanding beyond traditional broadcasting, Sarah collaborated with top-tier partners like ESPN, NBC, Lexus and Visa, driving the integration of real-time technology into programming. She pioneered best practices and GTM strategies across content and product, creating unique genres of audience participation, and leading numerous industry firsts and cross-platform integrations.๐๐๐๐๐ฟ๐ฒ ๐ช๐ผ๐ฟ๐น๐ฑ๐Drawing on her expertise across IP and audience behaviors, Sarah continues to lead groundbreaking projects in immersive and virtual environments. She partners with emerging-tech platforms to build new opportunities for audience interaction across AI, AR and web3.Recent projects include Google Cloud's 'Beyondverse' (3-day event/73K visits/48-min dwell-time) and NYFW's 'Weaving into the Metaverse', generating 4B earned impressions. Sarah remains at the forefront of industry trends, driving practical use cases and measurable engagement.
Listed skills include Emerging Media Strategy, Leadership, Presentation Skills, Producing, and 71 others.