We believe that life should be simple, and that our clients should focus on their passions, create memories, and achieve dreams. We simplify life by offering solutions that enable the client to spend more time on their business, sport, families and interests. The APC agency is an exclusive lifestyle management and concierge service that provides one of a kind solutions for professional athletes and entrepreneurs. Our services are intended to be complimentary to agents, not conflicting, we will not offer services to a client that are offered by the agent.Here are some of the services we do and have done for clients, and there are more granular ones as well, but just some examples:~ Relocation (top to bottom needs) ~ Book all family + business travel~ Manage large purchases (home, car, boat, etc)~ Hire, train + oversee house staff~ Schedule appointments for personal + professional needs~ Run point for the family businesses + charity endeavors ~ Schedule + supervise home maintenance projects/needs~ Run errands daily as neededWe work with our clients on a retainer basis so that fees are transparent. We do not charge commissions on purchases or work done.

Oversee celebrity and professional athlete's social media on Wayin along with other unusual projects. I work to develop the celebrity and athlete social strategy by connecting Wayin to their traditional social platforms (Twitter, FB, Pinterest). I oversee many of our team and league partnerships and some other unique/fun relationships.Role Details• Managed celebrity relationships (entertainment, professional athletes, CEO’s, iconic names, Wayin investors) and Investor Relations• Cultivated & Managed sports partnerships, including PGA Tour, Kroenke Sports, NHL and more• Developed the Online, Digital strategy and Voice for the Brand • Reported direct to the CEO, Chairman and Board of Directors, worked with them on all day to day operations of Wayin

Clients: New York-Presbyterian Hospital, Weill Cornell Physicians Organization, and New Business Development• Managed day-to-day client requests and act as a liaison between the client and the creative department• Managed contract negotiations for retainer renewals and write contracts, retainer proposals for new business clients• Coordinated client and in-house events, including photo shoots, re-branding launch parties and Board of Director meetings• Developed a new business strategy to reach potential clients using e-mail marketing. Handled all management of the new business tactic- including developing our prospect list, tracking analytics and sending out weekly e-mails.• Manage 1 assistant account executive, 1 junior new business associate, 1 assistant media associate and 2 interns per school semester.

Clients: Hanesbrands, Cointreau, Steve & Barry’s (S&B master brand, Bitten by Sarah Jessica Parker, Wonderwall by Laird Hamilton)• Arranged and coordinated all photo shoots (5-seasonally) for each brand, including shoots with celebrity talent• Handled celebrity clients and their needs as spokespeople for the brands- arranged travel, transportation, accommodations and dinner for the talent, their assistants, family and necessary on-site personnel• Managed and launched 2 national celebrity fashion campaigns, 2 national brand re-defining campaigns, 2 360 degree campaigns (including non-traditional media) and a first time brand global campaign, managed all budgets for their initiatives and all photo shoots (talent, locations, budgets)• Executed new business pitches- including researched and developed presentations (credentials, expertise), strategies (unique to client) and wrote scope of work proposals and contracts when business was won• Worked on 3 successful new business pitches• Promoted 3 times in a year and a half• Managed 4 assistant account executive- two promoted to senior account executives within one year

• Acted in several roles- managed all local sales, Plum local brand marketing, acted as creative manager and production manager • Oversaw all branding ads, product placements, and informational segments produced and edited by Plum (presented to clients, potential clients, investors and potential investors);developed 10 new advertising campaigns for local clients• Local Ad sales revenue increased by 200% within my first 6-months; brand integration at local events (sponsorships) doubled• Managed 2 interns were offered permanent positions on the local sales teams in Aspen and Martha’s Vineyard

• Developed marketing campaigns and created promotional opportunities within the San Francisco market (presented to wholesales, local clients and at company meetings) which lead the business to be at its highest level in three years;• Grew off-premise business (liquor stores) by 25%, on-premise business (restaurants and bars) by 36% in one-year period and closed 34 cold call accounts within three months, growing business to highest level in three years.• Promoted twice in one, Managed 5-8 wholesaler representatives