Sarah Ulrey

Sarah Ulrey Email and Phone Number

Marketing Lead, AI Marketing Strategist for Lifecyle Marketing @ Microsoft
Redmond, WA
Sarah Ulrey's Location
Redmond, Washington, United States, United States
Sarah Ulrey's Contact Details
About Sarah Ulrey

As a dynamic and results-driven leader, I thrive on managing campaigns and steering businesses to success through teamwork and strategic decision-making. With a proven track record in both business and technical requirements analysis, I excel in modeling and developing methodologies that drive innovation and efficiency. My multi-tasking abilities and structured approach allow me to clearly define the end game and implement the tactical steps necessary to achieve strategic goals. I'm passionate about collaborating with teams, navigating complex challenges, and delivering impactful business wins.

Sarah Ulrey's Current Company Details
Microsoft

Microsoft

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Marketing Lead, AI Marketing Strategist for Lifecyle Marketing
Redmond, WA
Website:
microsoft.com
Employees:
10
Company phone:
0124 415 8000
Sarah Ulrey Work Experience Details
  • Microsoft
    Senior Digital Marketing Manager - Copilot
    Microsoft Feb 2024 - Present
    Redmond, Washington, Us
    • Revamped Copilot Free, Copilot Pro, and Copilot + M365 Welcome emails, leading to 10x install growth.• Oversaw 3 unique newsletters across Microsoft brands, prioritized team tasks, and maintained cohesive brand look.• Transformed team into service-oriented, email-centric unit, strategizing campaign operations and fostering stakeholder relationships.
  • Microsoft
    Senior Relationship Manager - M365 Acquisition Lead
    Microsoft Jul 2022 - Feb 2024
    Redmond, Washington, Us
    • Led the acquisition POD, increasing throughput by 20% and launching over 20 campaigns to enhance marketing strategy.• Conducted deep dive into customer journey, optimizing upsell journeys and collaborating with web team for landing page experiments.• Streamlined end-to-end process for OOBE, facilitated creation of comprehensive process for offer and DNA, and launched reach campaign across key audiences.
  • Microsoft
    Senior Relationship Marketing Lead - M365 Premium Subscriptions
    Microsoft Jul 2021 - Feb 2024
    Redmond, Washington, Us
    • Led customer lifecycle initiatives for M365 Premium Subscriptions, aligning with PMM and engineering partners.• Developed and executed strategies for lifecycle marketing through various channels.• Revamped M365 Onboarding email Journey, resulting in 11K incremental MAU in the first 3 months.• Launched in-product Onboarding campaigns, generating 750K incremental MAU in the first 6 months.
  • Amazon
    Sr. Product Marketing Manager
    Amazon Mar 2020 - Jul 2021
    Seattle, Wa, Us
    • Developed and executed an onboarding strategy, launching an email series exceeding performance targets.• Built and executed a test plan for Beta participants, optimizing the email onboarding journey.• Launched and scaled the Halo invitation phase push notification program, contributing to business growth.
  • Amazon
    Sr. Marketing Manager
    Amazon Sep 2018 - Mar 2020
    Seattle, Wa, Us
    • Developed go-to-market strategies for 3 products on Kindle newsstand, driving successful launches and market penetration.• Managed acquisition and retention marketing teams, fostering team growth and implementing effective strategies for program success.• Owned retention and engagement strategy, achieving a +5% increase in retention year over year.• Led marketing strategy and execution for outbound channels and onsite, resulting in a remarkable +60% growth year over year.
  • Amazon
    Marketing Manager - Periodicals
    Amazon Sep 2016 - Sep 2018
    Seattle, Wa, Us
    • Managed marketing strategy for Amazon's Periodicals business, including Q4 peak season and Prime day promotions.• Collaborated with financial teams, stakeholders, and led email and push notification creation and deployment.• Oversaw all storefront merchandising activities to drive sales and engagement.
  • Expedia Group
    Sr. Partner Marketing Manager - Hotwire.Com
    Expedia Group Sep 2014 - Sep 2016
    Seattle, Wa, Us
    • Managed a small team focusing on the affiliate space at Expedia's Hotwire business.• Successfully filed a RFP, hired a support agency, and migrated 10K partners to a new affiliate platform.• Achieved continuous growth and strong YoY comps, showcasing marketing strategy, financial reporting, partner relationship management, and team leadership skills.
  • Expedia Group
    Strategic Account Manager - Expedia.Com
    Expedia Group Oct 2013 - Sep 2014
    Seattle, Wa, Us
    • Managed a seven-figure budget for the TripAdvisor relationship in LATAM, CA, and ANZ, focusing on driving profitability through channel growth.• Conducted daily campaign management, A/B testing, and partner relationship management within a fast-evolving marketplace.• Achieved a significant increase in revenue through strategic cost-per-click bid management and optimization of Expedia's online presence.
  • Expedia Group
    Marketing Operations Analyst - Expedia.Com
    Expedia Group Oct 2012 - Oct 2013
    Seattle, Wa, Us
    • Analyzed meta-search functionality to optimize Expedia's role, providing data-driven insights to account managers.• Conducted pace forecasting for offline travel agency team, ensuring efficient operations and revenue growth.• Collaborated with Online Partner Marketing team to execute worldwide initiatives, contributing to team success.
  • Intelius
    Performance Marketing Specialist
    Intelius Sep 2011 - Aug 2012
    Seattle, Wa, Us
    • Managed display accounts and campaigns on GDN, MSN, Yahoo, and DoubleClick for Intelius.• Developed an attribution model through research and testing.• Collaborated with cross-functional teams to measure and monitor new online product strategies.
  • Taco Del Mar
    Marketing Coordinator
    Taco Del Mar Mar 2011 - Sep 2011
    Denver, Colorado, Us
    • Designed and gathered in-store marketing materials for franchisees at Taco Del Mar, supporting internal team with general administration tasks.• Played a key role in selecting print fulfillment company and advertising agency, Wexley’s School for Girls.• Organized regional meetings, hosted web conferences, and planned events, showcasing nimbleness in handling ad hoc projects.
  • Department Of Natural Resources
    Social Media Intern
    Department Of Natural Resources Aug 2010 - Dec 2010
    • Developed blog writing skills through WordPress and created engaging content for the Department of Natural Resources.• Managed social media platforms including Twitter, Facebook, and YouTube to increase online presence and engagement.• Assisted in the production of agency newsletters to inform the public about environmental initiatives and updates.

Sarah Ulrey Skills

Sem Advertising Online Advertising Social Media Facebook Google Adwords Microsoft Excel Social Networking Display Advertising Web Analytics Google Analytics Blogging Digital Marketing Customer Service Microsoft Office Online Marketing Social Media Marketing Marketing Strategy Powerpoint Marketing Communications Doubleclick Banner Ads Affiliate Marketing Ppc Landing Page Optimization Customer Relations Search Advertising Photoshop Adobe Creative Suite Excel Promotions Adwords Qualified Individual Microsoft Advertising Accredited Individual Seo

Sarah Ulrey Education Details

  • Eastern Washington University
    Eastern Washington University
    Communications/Public Relations
  • Eastern Washington University
    Eastern Washington University
    Business And Journalism

Frequently Asked Questions about Sarah Ulrey

What company does Sarah Ulrey work for?

Sarah Ulrey works for Microsoft

What is Sarah Ulrey's role at the current company?

Sarah Ulrey's current role is Marketing Lead, AI Marketing Strategist for Lifecyle Marketing.

What is Sarah Ulrey's email address?

Sarah Ulrey's email address is ul****@****zon.com

What is Sarah Ulrey's direct phone number?

Sarah Ulrey's direct phone number is (206) 266*****

What schools did Sarah Ulrey attend?

Sarah Ulrey attended Eastern Washington University, Eastern Washington University.

What are some of Sarah Ulrey's interests?

Sarah Ulrey has interest in Weightlifting, Children, Cooking, Civil Rights And Social Action, Snowboarding, Training, Poverty Alleviation, Track, Running, Human Rights.

What skills is Sarah Ulrey known for?

Sarah Ulrey has skills like Sem, Advertising, Online Advertising, Social Media, Facebook, Google Adwords, Microsoft Excel, Social Networking, Display Advertising, Web Analytics, Google Analytics, Blogging.

Who are Sarah Ulrey's colleagues?

Sarah Ulrey's colleagues are Benji Madison, Vincent Curcio, The Fun Zone, Chhotu Singh, Seh Yoon Kang, Maliciah Dishmon, Duaa Asaad.

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