Sarah Ulrey Email & Phone Number

Redmond, WA, US

Redmond, Washington, US

• Revamped Copilot Free, Copilot Pro, and Copilot + M365 Welcome emails, leading to 10x install growth.
• Oversaw 3 unique newsletters across Microsoft brands, prioritized team tasks, and maintained cohesive brand look.
• Transformed team into service-oriented, email-centric unit, strategizing campaign operations and fostering stakeholder relationships.

Redmond, Washington, US

• Led the acquisition POD, increasing throughput by 20% and launching over 20 campaigns to enhance marketing strategy.
• Conducted deep dive into customer journey, optimizing upsell journeys and collaborating with web team for landing page experiments.
• Streamlined end-to-end process for OOBE, facilitated creation of comprehensive process for offer and DNA, and launched reach campaign across key audiences.

Redmond, Washington, US

• Led customer lifecycle initiatives for M365 Premium Subscriptions, aligning with PMM and engineering partners.
• Developed and executed strategies for lifecycle marketing through various channels.
• Revamped M365 Onboarding email Journey, resulting in 11K incremental MAU in the first 3 months.
• Launched in-product Onboarding campaigns, generating 750K incremental MAU in the first 6 months.

Seattle, WA, US

• Developed and executed an onboarding strategy, launching an email series exceeding performance targets.
• Built and executed a test plan for Beta participants, optimizing the email onboarding journey.
• Launched and scaled the Halo invitation phase push notification program, contributing to business growth.

Seattle, WA, US

• Developed go-to-market strategies for 3 products on Kindle newsstand, driving successful launches and market penetration.
• Managed acquisition and retention marketing teams, fostering team growth and implementing effective strategies for program success.
• Owned retention and engagement strategy, achieving a +5% increase in retention year over year.
• Led marketing strategy and execution for outbound channels and onsite, resulting in a remarkable +60% growth year over year.

Seattle, WA, US

• Managed marketing strategy for Amazon's Periodicals business, including Q4 peak season and Prime day promotions.
• Collaborated with financial teams, stakeholders, and led email and push notification creation and deployment.
• Oversaw all storefront merchandising activities to drive sales and engagement.

Seattle, WA, US

• Managed a small team focusing on the affiliate space at Expedia's Hotwire business.
• Successfully filed a RFP, hired a support agency, and migrated 10K partners to a new affiliate platform.
• Achieved continuous growth and strong YoY comps, showcasing marketing strategy, financial reporting, partner relationship management, and team leadership skills.

Seattle, WA, US

• Managed a seven-figure budget for the TripAdvisor relationship in LATAM, CA, and ANZ, focusing on driving profitability through channel growth.
• Conducted daily campaign management, A/B testing, and partner relationship management within a fast-evolving marketplace.
• Achieved a significant increase in revenue through strategic cost-per-click bid management and optimization of Expedia's online presence.

Seattle, WA, US

• Analyzed meta-search functionality to optimize Expedia's role, providing data-driven insights to account managers.
• Conducted pace forecasting for offline travel agency team, ensuring efficient operations and revenue growth.
• Collaborated with Online Partner Marketing team to execute worldwide initiatives, contributing to team success.

Seattle, WA, US

• Managed display accounts and campaigns on GDN, MSN, Yahoo, and DoubleClick for Intelius.
• Developed an attribution model through research and testing.
• Collaborated with cross-functional teams to measure and monitor new online product strategies.

Denver, Colorado, US

• Designed and gathered in-store marketing materials for franchisees at Taco Del Mar, supporting internal team with general administration tasks.
• Played a key role in selecting print fulfillment company and advertising agency, Wexley’s School for Girls.
• Organized regional meetings, hosted web conferences, and planned events, showcasing nimbleness in handling ad hoc projects.

• Developed blog writing skills through WordPress and created engaging content for the Department of Natural Resources.
• Managed social media platforms including Twitter, Facebook, and YouTube to increase online presence and engagement.
• Assisted in the production of agency newsletters to inform the public about environmental initiatives and updates.

B.A., Communications/Public Relations

Minor, Business And Journalism