Sarah Vining

Sarah Vining Email and Phone Number

Creative & Brand Strategist I Insights Lead @ Johannes Leonardo
New York, United States
Sarah Vining's Location
Brooklyn, New York, United States, United States
Sarah Vining's Contact Details
About Sarah Vining

With a law degree in my pocket, I'm a South African-born brand strategist passionate about climbing into the heads of human beings to understand why they think and behave the way that they do. It's what I love about my job. And it helps me creatively solve business problems with critical thinking, common sense and emotional nuance. I'm insatiably curious about how categories, people, and brands relate to one another. This drives everything that I do and makes me all the more thoughtful, interested and meticulous. I've helped F100 brands deliver results by uncovering their relevance, the role they fulfill for their customers, their go-to-market plans, their product and business line strategies and their key messages at every stage of the customer journey. I'm adept at both the strategic and executional details and can flow seamlessly between them.Other things I care deeply about:My sonsIntegrity, accountabilityContributing towards a healthy company cultureNot taking myself too seriously

Sarah Vining's Current Company Details
Johannes Leonardo

Johannes Leonardo

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Creative & Brand Strategist I Insights Lead
New York, United States
Website:
johannesleonardo.com
Employees:
166
Sarah Vining Work Experience Details
  • Johannes Leonardo
    Johannes Leonardo
    New York, United States
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  • Blue Hat Brand Strategy
    Brand Strategy, Insights & Market Research Consultant
    Blue Hat Brand Strategy Sep 2024 - Present
    • Helping clients define their unique market positions.(more to come!)
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  • Havas
    Strategy Director
    Havas Sep 2022 - Aug 2024
    New York, Ny, Us
    • Recruited to lead the service line & credit card product advertising/positioning for both NewYork-Presbyterian and Wells Fargo respectively, striving to constantly push both brands to fulfill their potential in a category crowded with lemmings. • Briefed entire agency on an open blood drive brief that resulted in a partnership with Dominique Ansel, the inventor of the cronut, a Clio Health shortlist and most importantly, a significant increase in blood donations.• Led the brand identity development for a pro bono client• Used propriety and other tools to unlock new insights for clients elevating the quality of the creative work and improving their digital media KPI's• Volunteered on the culture committee to contribute towards creating a healthy culture at HavasBrands: New-York Presbyterian, Wells Fargo, JLL, new businessCategories: Finance, healthcareMedia: TV, digital, social, print, radio, OOH, PR activation
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  • Joan Creative
    Strategy Director
    Joan Creative Dec 2021 - Sep 2022
    New York, Ny, Us
    • Recruited to lead creative brief development and strategic points of view for Fitbit and Brawny Paper Towels• Collaborated with teams to optimize Brawny's mascot usage and engage influencers for brand growth• Achieved increased brand visibility and engagement through innovative strategiesBrands: Brawny Paper Towels, Fitbit (global), Aveli (startup)Categories: CPG, technology, cosmetic healthMedia: TV, social, digital, websites
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  • Ogilvy
    Strategy Director
    Ogilvy Aug 2019 - Dec 2021
    New York, Ny, Us
    • Brought in to develop creative briefs, strategic points of view and to design market research for Citizens Bank resulting in one of their most successful commercials ever and a groundbreaking activation (The Living Portrait; launched after I left) that was shortlisted in the D&AD Awards (2023).• Identifying and improving the distinctiveness of brand elements to improve mental availability for Citizens Bank; collaborated with the team to develop a fresh design system for the brand• Led the brand platform, brand house and customer journey development for Oak Street Health• Developed go-to-market plans, collaborated on annual strategic planning and brand platform development for IKEA and Zoetis• Supervised 3 strategists Brands: IKEA, Citizens Bank, Zoetis (B2B), Oak Street Health, new bizCategories: Retail, finance, retail healthcare, animal healthMedia: TV, website, digital , social, radio, influencer, OOH, PR activation
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  • Mccann Worldgroup
    Senior Strategist
    Mccann Worldgroup Dec 2016 - Aug 2019
    New York, Ny, Us
    • Hired to lead brand workshops for the acceptance of PrEP in Zimbabwe and Kenya• Developed landscape analyses and creative briefs tasked with the goal of changing behaviors e.g. decrease binge drinking, increase the uptake of breastfeeding, increase the uptake of hand washing, decrease the use of firewood for cooking etc• Conducted IDI's (HCP for a dengue vaccine effort and the PrEP effort) and designed and reported back on quantitative research to inform creative briefsClients: FHI 360, Clean Alliance for Clean Cookstoves, UNICEF, ABInBevCategory: Public HealthMedia: Website, print, radio
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  • Blue Hat Brand Strategy
    Brand Strategist
    Blue Hat Brand Strategy Jan 2015 - Dec 2016
    • Cracked creative briefs and research projects on a range of brands for agencies like Mekanism, VaynerMedia and SET CreativeBrands: Ben & Jerry's (global), Westin Hotels, Alaska Airlines, Jim BeamCategories: CPG (food), travel, beveragesMedia: TV, print, radio, OOH, website, social, digital
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  • R/Ga
    Senior Brand Strategist
    R/Ga Jan 2014 - Dec 2014
    New York, Ny, Us
    • Rehired by former manager and strategy director to lead qual market research insight discovery plans for Samsung• Partnered with integrated agency partners to define new product launch strategy (including messaging and asset development) and tactical plans for Samsung including the Galaxy S5, Galaxy Note, Gear S, Gear VR, Level headphones and the Milk Music app• Collaborated with media partners (e.g. The Guardian) to strategically use the buys in the most effective and compelling way possibleBrands: Samsung, Converse, Youtube, New Business Categories: Technology, FashionMedia: Digital activations and collaborations, paid digital media of all kinds, website, social
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  • Bbdo
    Brand Strategist
    Bbdo Apr 2012 - Jan 2014
    New York, Ny, Us
    • Hired to conduct positioning and market research for J&J; attended global insight gathering focus groups for HP and drafted final report• Worked as part of a global team to develop communication and go-to-market strategies for shopper marketing, media, influencer, campaign assets and strategic partnershipsBrands: Viagra, Johnson & Johnson, Hewlett Packard (Global B2C and B2B), Starbucks, New Business Categories: Technology, Rx, healthcare, retailMedia: TV, print, radio, OOH, paid digital media
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  • Miami Ad School, San Francisco
    Account Planners Bootcamp
    Miami Ad School, San Francisco Oct 2011 - Dec 2011
    San Francisco, Ca, Us
    • Concentrated 12-week brand strategy program taught by a host of industry guest lecturersBrands: The Cheesecake Factory, Youtube, Origin (Electronic Arts), GetScreenedOakland.org, online dating brand launch, Doritos, American Egg BoardCategories: Retail, gaming, healthcare, CPG, online dating
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  • Ddb
    Account Manager
    Ddb Apr 2008 - Sep 2011
    New York, Ny, Us
    • Managed key clients on the Clorox account, oversaw production, customer research, strategic initiatives• Led project and budget management• Worked on various projects ranging from TV to website builds, ensuring successful go-to-market plans in place and that we collaborated with the IAT smoothly and effectivelyBrands: Clorox health & wellness, PineSol, GreenWorks, Partnership for a drug-free AmericaCategories: CPG, Not-for-profitMedia: TV, print, OOH, radio, website
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Sarah Vining Skills

Advertising Brand Development Customer Insight Interactive Marketing Digital Strategy Storytelling Marketing Strategy Digital Marketing Creative Briefs Concept Development Creative Strategy Creative Problem Solving Consumer Insights Strategic Communications Qualitative Research Strategic Planning Market Research Communications Planning Social Marketing Competitive Analysis Trend Analysis Brand Architecture Brand Management Quantitative Research Research Design Online Research Project Management Healthcare Pharmaceutical Industry Writing Communication Management B2b Marketing Strategy Non Profit Marketing Comscore Survey Research Brand Health Tracking Simmons Emarketer Brand Strategy

Sarah Vining Education Details

  • University Of South Africa/Universiteit Van Suid-Afrika
    University Of South Africa/Universiteit Van Suid-Afrika
    Law
  • University Of Johannesburg
    University Of Johannesburg
    Law & Business Management
  • Uc Berkley Extension
    Uc Berkley Extension
    Creative Writing Course

Frequently Asked Questions about Sarah Vining

What company does Sarah Vining work for?

Sarah Vining works for Johannes Leonardo

What is Sarah Vining's role at the current company?

Sarah Vining's current role is Creative & Brand Strategist I Insights Lead.

What is Sarah Vining's email address?

Sarah Vining's email address is sa****@****ail.com

What schools did Sarah Vining attend?

Sarah Vining attended University Of South Africa/universiteit Van Suid-Afrika, University Of Johannesburg, Uc Berkley Extension.

What are some of Sarah Vining's interests?

Sarah Vining has interest in Adventure, Volunteering, Yoga, Rock Climbing, Technology, Education, Scuba Diving, Meditation, Finance, Photography.

What skills is Sarah Vining known for?

Sarah Vining has skills like Advertising, Brand Development, Customer Insight, Interactive Marketing, Digital Strategy, Storytelling, Marketing Strategy, Digital Marketing, Creative Briefs, Concept Development, Creative Strategy, Creative Problem Solving.

Who are Sarah Vining's colleagues?

Sarah Vining's colleagues are Mitchell Wojcik, Melusi Mhlungu, Daphne Nydam, Alfonso Ruiz, Johnny Komar, Brooke Chai, Graziella Bullaro.

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