- Driving growth through cross-sell, upsell, win back, and customer retention strategies, collaborating with product marketing, analytics, and creative teams to develop campaigns that align with business outcomes- Driving customer engagement and product and feature adoption through education, ultimately leading to higher LTV, reduced churn, and increased revenue- Regularly testing and iterating on customer nurture campaigns, optimizing the customer lifecycle and buyer journey for the highest possible ROI - Building relationships with customers, advocating for their needs and developing personalized customer messaging flows that drive business outcomes- Working closely with the data analytics team and account-based marketing to create customer segments for optimized messaging and multi-channel campaigns- Crafting and writing content for customer marketing campaigns, including but not limited to emails,in-product notifications, surveys, and product tours.

- Developed and executed go-to-market strategies for 10+ new features and products over the last two-plus years that attributed to double-digit percent revenue growth year-over-year- Conduct customer research and regular customer advisory board meetings to identify key pain points and develop messaging that resonates with target customers- Lead cross-functional teams to deliver product launches on time and on budget- Develop and iterate one customer segmentation strategy in conjunction with data teams - People management

- Conducted competitive analysis and developed messaging that differentiated products from key competitors- Implemented Klue, the company's first competitive intelligence and research tool- Implemented a regular NPS measurement tool to regularly track customer experience- Implemented a personalized year-in-review campaign, driving engagement and retention amongst the current customer base- Owned customer marketing channel strategy and execution- Owned and executed product and feature launches, working closely with Product, UX, Data, and Marketing teams

Responsible for crafting consumer-facing communications and strategy including emails, push notifications and in-app messaging—including voice and tone. Strategically plan and build customer journeys and migration flows. Other tasks include attending focus groups; conceptualizing campaigns across channels with department stakeholders; A/B testing content, copy, subject lines and offers amongst consumers; closely monitoring consumer data and driving demand where needed. Most recently focusing on loyalty and retention, testing segment migration strategies.

Focused on consumer-facing communications including emails, push notifications and in-app messaging. In addition to these responsibilities, other tasks include producing campaign ideas, testing copy and subject lines amongst consumers, closely monitoring consumer data and driving demand where needed.

Started as Content Coordinator in January 2016, and moved into Content Lead in February 2017. Acted as the primary manager of in-app content for the Favor application across 40+ cities. This included developing content strategy, sourcing and editing in-app photos, overall app look and feel and providing assistance with corresponding content marketing campaigns. Managed a team of five full-time Content Quality Associates and oversaw data entry and content management. Organized and performed usability research to assist with strategic decisions regarding in-app content and in-app menu verbiage and flows. Analyzed user behavior data and applied findings to future application releases. Assisted with internal CMS UX designs and decisions. Monitored and assessed A/B tests and utilized findings in making strategic content decisions.

Instructed students at the award-winning school of Satree Phuket in Phuket, Thailand. Subjects taught included Occupations, Technology and Basic Computer Programs. Experience with creating and carrying out lesson plans, teaching communication skills and teamwork along with fostering relationships between the students and the community.

Managed and coordinated the special sections of all GateHouse-owned newspapers and magazines. This includes creating schedules, adhering to deadlines, managing workflow, assigning daily tasks and objectives to design team and tracking progress, and taking on graphic design work as needed. Also kept a constant line of communication with client papers and acted as a liaison between designers and editors.

Layout and ad design, managing the website, web banner and web ad design, Facebook page design, writing and scheduling blog posts, occasional copy editing, coding and scheduling eNewsletter and email campaigns/blasts and assistance in photo shoot art direction. Client communication and art direction on ad design and marketing plans.