Sarah Wade Email & Phone Number

With over two decades of experience in the dynamic realm of sports and entertainment partnerships, I am an independent and agile senior commercial professional recognized for my prowess in managing high-profile partnership portfolios and executing world-class sponsorships and events. Throughout my career, I have collaborated with renowned sporting organisations such as the A-Leagues, NRL, AFL, and the Melbourne Racing Club. I have extensive experience working for rights holders/events, as well as brand side and agency. My current role at Nova Entertainment is responsible for leading up a team that create and pitch best-in-class branded entertainment campaigns & solutions for advertisers.My expertise spans a spectrum of areas, including partnership management, sponsorship and commercial strategy, commercial rights negotiations, campaign strategy & management, creative solutions, client engagement, stakeholder relations, events & project management and personnel and team leadership. I take pride in my ability to navigate the complexities of the industry and have successfully managed some of the most significant commercial partnership portfolios in Australia.A passion for cultivating enduring partnerships has driven my career, leading to the establishment of a robust network of trusted relationships within the sports and entertainment industry. Over the years, I have been instrumental in creating and implementing integrated strategic partnership solutions, negotiating commercial agreements, achieving revenue growth, building & leading client management teams, and managing key partnerships with iconic Australian and global brands.

Listed skills include Sports Marketing and Sponsorship.

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  Deakin University

  Commerce, Marketing, Sport Management