Sarah Walley Email & Phone Number

Hazlemere, Gb

Leading a team in managing the Tesco UK, Tesco Ireland & One Stop accounts, accounting for 29% of the total DWUK turnover. • Defining a new commercial strategy for the Tesco UK business, fundamentally changing the way DWUK do business with Tesco & resulting in +3%pts margin evolution• Working collaboratively with the Tesco Global team & Danone businesses (Dairies & Baby) to unlock new relationships and deliver cross category strategic projects• Agreeing and managing the Tesco JBP in 2014-15, resulting in strong double digit, profitable growth• Project lead on cross-functional supply management team leading and defining the sales supply strategy across the whole business• Coached reports through several successful agreements of joint business plan with Tesco Ireland, One Stop & Tesco forecourts business• Increased distribution on key lines by 20% in 2015 in Tesco• Led cross functional team to deliver bespoke best in class activations, resulting in the best feature ever secured in Tesco• Delivered an all year round visibility plan securing a solus checkout space agreement and In-queue feature

Account managing key forecourt customers; BP, Shell, Rontec & MRH. · Successfully negotiated a 3-year solus strategic joint business plan with BP, securing significant distribution increases whilst increasing profitability through mix management. · Developed a 3-year Forecourts Strategy to deliver growth in existing customers & unlock new business, developing JBPs with all accounts.

Category preferred supplier for both Waitrose & JS. · Led a ‘Little Waitrose’ joint strategy project resulting in winning a Waitrose Supplier Choice Award. · Led the JS main estate range review resulting in significant gains for the Danone business. · Core member of Flavoured Water Brand Champion team, responsible for performance management. NPD launches and direction of Volvic TOF & Volvic Juiced brands.

- Delivered a piece of shopper research and category rationale to regain key listings in Co-op - Delivered ASDA FOS range review, working in house with the ASDA team as soft drinks preferred supplier.

Responsible for delivering shopper insights to the impulse sector. · Created all POS and delivered placement plan to secure further feature of the Green & Black’s brand in Premium retail sites. · Developed and managed tracking documents for all NPD, delivering weekly updates to the full business with key actions for the Sales Team to take. · Used AC Nielsen/ TNS data to develop strong category rationale.

Field sales executive in Grocery stores. Delivering key tactical objectives from the National account teams. · Built strong relationships with key store managers to leverage permanent secondary displays for Cadbury products · Led national incentive schemes for grocery customers