In April 2020, I started my personal brand in pursuit of confidence and an affinity for food and style. I taught myself long and short-form video editing as well as content curation. These learnings led to a passion for the process—from concept to final production.Creating a digital space has become a way to explore identity and belonging. I am building a vibrant, welcoming online community while also sharing my journey of what being Asian American means to me.Social media platforms managing: Instagram, YouTube, and TikTok

- Wrote and designed email communications including weekly parent e-newsletters, digital solicitations, alumnae e-newsletters, alumnae event invitations, and other email marketing as needed- Managed all aspects of alumnae-specific social media platforms (Facebook, Instagram, LinkedIn), including content calendar development and content creation- Created social media content for the school’s primary social media platforms (Facebook, Instagram, and YouTube), including photography and videography- Wrote content for the school website and Surgere magazine, including alumnae profiles, campus news, and event coverage- Worked closely with the Advancement (Fundraising) team to develop and execute digital fundraising campaigns and event promotions- Worked cross-departmentally with Advancement and Communications as project coordinator for the development of the digital annual report website www.westridgeannualreport.org each year- Supported the marketing efforts of the volunteer-run Summer Opportunities Fair through social media content template creation and www.westridgesof.org website updates- Managed digital form creation for events, volunteer sign-ups, and other school functions- Coordinated planned giving mailings and e-newsletters with third-party vendors- Attended and supported Advancement events (including special events, volunteer events,Alumnae Weekend, or other promotions) as assigned

- Worked closely with Chief Brand Officer and was responsible for all social media planning, content creation, and execution.- Developed and cultivated relationships with key partners, friends of the brand, and influencers for the affiliate and ambassador programs- Engaged the follower community by responding to all comments and DMs in a customer-focused manner. - Created timely content that aligns with what was trending and understod the nuances of connecting with the right audience on each social media platform. - Worked closely with Creative and Marketing Teams to develop strategy, planning and execution of compelling social media content including texts, video, infographics, and images across all social sites.- Established key performance indicators (KPIs) and key results areas (KRAs) with the Chief Brand Officer for social media campaigns.Social media platforms managed: Instagram, LinkedIn, TikTok, Facebook, and Pinterest

- Managed and created all assets for social media calendar of content, community events, and nationalhealthcare campaigns, while planning and capturing content in-person as needed.- Defined the strategic direction of brand’s social media by identifying clear and quantifiable KPIs forInstagram, Facebook, and TikTok.- Partnered with healthcare experts and creative team to create meaningful and educational content to help empower viewers to make informed decisions about their health.Social media platforms managed: Instagram, TikTok, and Facebook

Content Creation and Strategy- Concepted and executed all content, copy, and visuals for 5 platforms that aligned with brand mission.- Scheduled and maintained content for Instagram feed, Instagram Stories, Facebook, Pinterest, TikTok, and LinkedIn. Posted 12-14 times per week on Instagram which increased following by 41,000 +. - Using data, strategically identified UGC and inspirational imagery to post alongside original content. Education and Impact - Kept up to date with current news, algorithm updates, and relevant trends to plan social calendar.- Created and shared analytics and KPIs with C-Suite and leadership through comprehensive reports.Collaboration and Leadership - Led Diversity, Equity, and Inclusion initiatives and worked closely with C-Suite leadership. - Collaborated closely with the Partnerships team to create influencer campaigns with Natalie Borton, Annie F. Downs, Jen Hatmaker, Sofie Rovenstine, and others which led to increased brand reach. - Worked cross-functionally with Creative, Customer Support, Design, and Merchandising teams to create thorough and creative content that fully showcases the brand story and products. - Maintained excellent relationship with Customer Support to author thoughtful messages and diffuse escalations with customers for all DMs and comments. Social media platforms managed: Instagram, Facebook, Pinterest, Tiktok, and LinkedIn

-Directly supported Apparel, Denim, Leather, and Footwear Designers, Product Developer, and Pattern Maker. -Tracked and checked-in samples and fabric lab dips.-Ensured quality of final production samples through measuring all PP, TOP, and Proto samples to confirm an accurate fit.-Communicated with vendors on measurements with urgency as production samples are time-sensitive.-Updated Backbone PLM software.

-Held a hybrid position as both Copywriter and Social Media Coordinator from October 2020-February 2021. -Crafted language for promotional emails, SMS texts, blog, Instagram captions, product description, and all other website needs.-Worked closely with all teams to ensure all language was consistent with brand voice and accurately reflected product and mission.

Lantera Labs is a marketing agency that consults luxury fashion brands and optimizes their marketing strategies using data analytics while providing digital tech courses for underserved adult populations in the Richmond community. Lantera Labs strongly believes in democratizing education to be inclusive for all - I stand behind this mission and am grateful to have been part of the team. -Created written and visual social media content for all media platforms presenting our fashion apparel clientele.-Managed and automated posting schedules to increase audience awareness and engagement. -Promoted agency's dual brand identity as a non-profit resource for inclusive education and marketing consultant.

Data and Product Information -Developed approximately 300-700 products at any given time according to product call cycle and catalog release schedule.-Maintained and organized product information using product lifecycle management (PLM) system.-Created and analyzed weekly reports to track sales and trends. -Communicated daily with manufacturers to make sure all samples are tracked and product information is received as efficiently as possible. -Worked to create healthy product margins and negotiations with vendors.Packaging-Designed functional, cost-effective, and attractive packaging for both direct and end consumers for fashion and home goods products. Customer Service-Modeled and presented products as needed to explain and visualize home goods, fashion apparel, and accessories. -Answered all questions with urgency from customers and sales representatives concerning all product issues and details.

My senior independent study project focused on crafting and designing my commencement dress in exploration of my identity as an Asian American. - Design and document process of garment design exploring eastern and western influences on identity- Research historical and modern fashion influences to visually convey personal background

Precizion Solutions, Richmond, VA We are on a mission to inspire data analytics in the Richmond business landscape by optimizing businesses at their core. Branding and Administration Specialist Intern- Met with potential clientele - Served as brand representative to improve consumer awareness of data science- Assisted in the development and execution of public relations and marketing materials- Fulfilled all administrative tasks to aid organizational operations

Southern States Property LLC, Nashville, TN Branding and Marketing Intern- Managed and systemized email marketing campaigns for 700+ contact list that led to increased brand awareness - Created personal landing site through contacting experts and networking with local entrepreneurs - Coordinated conferences and logistics with high-asset holding investors in Nashville real estate market

United Apparel Liquidators (UAL) connects fashion-forward consumers with contemporary and high-end designers. I helped clients with knowing the designer merchandise and inventory within the store and also served as designer for clients who needed assistance for that special event! While there, I absolutely loved learning about incredible designers and their brands such as Stella McCartney, Phillip Lim, Drifter, Derek Lam, and many more.

Principles of Marketing, University of Richmond, VA Product Analyst and Strategist-Conceptualized and recommended products to Independence Golf CEO -Collaborated with my peer team in creating marketing segmentation, branding, and promotion

I promoted and marketed sustainability through online platforms and media interaction. I worked with waste diversion consulting to ensure more efficient waste diversion on campus.

Invasive species were prominent concerns, which I learned control techniques to eliminate invasive plant species in the James River National Wildlife Refuge and in Presquille Wildlife Refuge. I was also involved in instructing and guiding volunteer groups and Youth Conservation Corp in maintenance and elimination of invasive species. I was also involved in data collection through insect biodiversity collection and identification, as well as American Bald Eagle surveys on the James River.