• Recruited, developed, and managed a proficient marketing team of three individuals, ensuring a diverse skill set and expertise to cover all facets of the marketing mix.• Spearheaded and managed a complete company rebrand, taking responsibility for the external brand across all aspects of the marketing mix, including literature, digital presence, events, and PR. This involved updating the logo, colour palette, and overall proposition, while developing new company literature and enhancing the digital presence to reposition the business as a market leader.• Developed and managed the marketing budget to support the strategic marketing plan, ensuring effective allocation of resources and prudent spend management.• Conducted audits of PPC advertising campaigns, analysing ad performance, audience targeting, and expenditure.• Enhanced PPC strategy by optimising content, targeting, and audience selection, resulting in increased conversion rates.• Implemented 80/20 social media strategy, leading to a significant increase in follower count and maximizing impressions.• Achieved a remarkable 526% increase in engagement through strategic social media initiatives.