Senior Director, Workforce Development And Student Programming
CurrentNational Association of Home BuildersLargest network of residential tradespeople in the U.S. with 140K membersRecruited to lead strategic college partnerships: Led development of partnerships with leading colleges and universities, laying the foundation for a future pipeline of membership growth and organizational leadership. Successfully secured $350K in grant funding to support core programming and assisted in securing $100K for a new DEI initiative engaging faculty and students at Historically Black Colleges and Universities (HBCUs). This effort led to the establishment of 9 new student chapters and over 300 new student members.Revamped recruitment and retention strategies: Led a national initiative that doubled student chapter membership in our pandemic recovery period. Streamlined partner-facing infrastructure and elevate the partner experience. Additionally, launched NAHB’s first TikTok account, achieving over 120K views to engage with Gen Z audiences.Expanded educational partnerships: Identified key associations with strong talent pools and CTE programs, creating tailored expansion packets to drive collaboration between local associations, builders, and educational institutions. This effort resulted in the establishment of new student chapters and the successful recovery of inactive college programs.Redesigned pricing structure & eCommerce portal: Persuaded senior leadership to adopt a flat-fee structure in 2022, collaborating with the CFO, COO, and CTO to create an eCommerce partnership portal. This initiative reduced barriers and increased membership growth.Transformed flagship student event: Recognized the outdated perception of NAHB’s signature student event at the International Builder Show. By incorporating feedback, negotiating sponsorships, and focusing on networking and recruitment opportunities, I secured new sponsorships from industry leaders such as PulteGroup, Andersen Windows, MiTek, 84 Lumber, and Toll Brothers.