Sarah Welstead Email & Phone Number

For the past 15 years, my specialty has been helping B2B organizations communicate better, create more consistent content, and use marketing to help achieve their business goals. Sometimes that means a better brand identity, sometimes it means social media marketing, sometimes it means digital, and even mainstream marketing channels. There's a persistent myth that B2B marketing is boring. That's because a lot of people believe that buying decisions in a B2B environment are somehow less emotionally-driven than buying decisions in a B2C environment. But people don't just turn off their emotions during their working hours - especially in a world where many of us are working at home at least part of the time and there's even less distinction between 'working hours' and 'non-working hours'.Anyway, I like B2B marketing, and I like seeing it make a demonstrable contribution to the bottom line.(And I do also think 90% of your problems can be solved by marketing. Good procrastination skills will take care of the other 10%.)

Listed skills include Recruiting, Marketing Communications, Strategy, Crm, and 19 others.

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  Wilfrid Laurier University

  Economics, English