As a dedicated designer, I thrive on creating user-centric experiences that resonate on a meaningful level. Throughout my journey, I've actively collaborated with startups, using my expertise in UI, UX, and system design to enhance their customer journey.With a diverse background spanning graphic design, production, customer service, and narrative arts, I constantly seek opportunities to learn and improve. I embrace challenges as chances for growth, believing that each experience, whether a success or a lesson learned, contributes to my development as a designer.My bachelor's degree in illustration has further enriched my skills in storytelling and narrative development, shaping my approach to design. I recognize that perfection is a journey, not a destination, and I am committed to continuous self-improvement.I am open to new opportunities in UI/UX or product design, eager to apply my evolving skills and creativity to exciting projects!
Olobby, Inc.
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Ui/Ux DesignerOlobby, Inc. Nov 2023 - PresentIrvine, California, United StatesOlobby is a B2B SasS startup that I rejoined as a freelancer. I collaborated with developers in bi-weekly meetings, acting as a design advocate while also striving to serve as a developer advocate for the design team. In this role, I translated user-centered designs and conveyed project goals on behalf of the product manager. Additionally, I conceptualized and designed user flows and interfaces for the E-Signature feature, enhancing the digital document signing experience through strategic planning. I also created and implemented user flows and business logic for the Request Lists feature, enabling users to assign document requests and ensuring efficient progress tracking and completion.
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Digital DesignerSage + Fig (Start Up) Sep 2023 - Nov 2023Los Angeles, California, United StatesAt Sage+Fig, a boutique wholesaler specializing in women's ready-to-wear fashion, I played a key role as a freelance designer in redesigning the website layout based on user research and A/B testing, optimizing both FTC and CRO to enhance user engagement and drive sales conversions. I produced weekly marketing materials, including newsletters and banners for FashionGo, a leading online wholesale marketplace, and contributed to banner photography and product image refinement. My efforts in designing logos, brochures, social media campaigns, and online advertisements resulted in an average client transaction increase of 40%.
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Ui/Ux DesignerHappy Taxi Inc May 2023 - Jul 2023Buena Park, California, United StatesHappy Taxi is a mobile service providing transportation solutions for businesses and communities. I meticulously restructured the user flow to align with the business logic, assessed and enhanced the visual appeal, introduced new UI components, and rejuvenated the existing designs with a more contemporary touch, preparing the app for its successful launch. -
Ui/Ux DesignerOlobby, Inc. Dec 2021 - Feb 2023Irvine, California, United StatesAt OLobby, a B2B SaaS startup specializing in cloud-based work management, I contributed to the MVP design from the ground up, including "Folder Access" (file management), "Task Management", "Workflow", "OLobby Connect" (video conferencing), and "Calendar". I created the UI architecture, interaction flows, and interface design for these key features. Additionally, I organized Material UI components and collaborated closely with developers to build responsive layouts and a custom design system. I also managed daily design tasks and quickly adapted to learning complex backend logic with minimal supervision, highlighting my versatility and proactive approach.
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Web DesignerActive Usa, Inc. Nov 2019 - Dec 2021Los Angeles, California, United StatesAt Active USA (Active Basic USA), one of the largest fashion wholesalers in LA's Fashion District, I redesigned their website to enhance FTC compliance and optimize conversion rates (CRO). Through user research and A/B testing, I improved the site's visual and functional flow, boosting user experience and conversions. I also assisted with photoshoots and created web banners, newsletters, and social media campaigns aligned with the new design. By updating banners every 2-3 days for new arrivals, I helped drive a 35% increase in weekly sales through enhanced customer engagement. -
Production Coordinator, Men'S Outerwear (Herman Kay)Michael Kors Mar 2016 - Jun 2019New York, New York -
Ux DesignerArtbinder Aug 2015 - Oct 2015New York, New York, United States -
Graphic DesignerModa Operandi, Inc Oct 2014 - Dec 2014New York, New York, United States
Sarah W. Education Details
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Illustration
Frequently Asked Questions about Sarah W.
What company does Sarah W. work for?
Sarah W. works for Olobby, Inc.
What is Sarah W.'s role at the current company?
Sarah W.'s current role is UI/UX Designer based in LA and NYC.
What schools did Sarah W. attend?
Sarah W. attended Parsons School Of Design - The New School, University Of California, Irvine Division Of Continuing Education.
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