Responsible for the association’s member relations and communications efforts, educational and professional programs, and workforce development strategies.

Upon the opening of this new community, formed a 14-person resident services team overseeing resident communications, wellness, activities, transportation, reception, and health transitions. Established daily operations by creating departmental budgets, manuals, policies, emergency protocols, and a resident communication strategy. Committed to transparency, stakeholder engagement, and collaboration.* Strategic Communications: Craft impactful communications for new initiatives, resident… Show more Upon the opening of this new community, formed a 14-person resident services team overseeing resident communications, wellness, activities, transportation, reception, and health transitions. Established daily operations by creating departmental budgets, manuals, policies, emergency protocols, and a resident communication strategy. Committed to transparency, stakeholder engagement, and collaboration.* Strategic Communications: Craft impactful communications for new initiatives, resident concerns, and crises.* Community Engagement: Enhance reputation through partnerships with public, private, and civic organizations.* Content Development: Oversee Resident Services communication platforms and align content with strategic priorities; manage a creative team that initiates over 400 events/activities each month.* Stakeholder Engagement: Manage operations and foster resident-staff partnerships.* Advocacy: Provide gerontological expertise, guide decision-making on resident transitions, and address accessibility and caregiving issues. Show less

* Program Development: Created a retention program that garnered recognition from industry leaders for its effectiveness in preserving initial deposits and solidifying residents’ intentions to move in post-construction. * Workshops & Resource Fairs: Conducted over 20 downsizing and transition workshops, facilitating residents’ smooth transition in our community. Organized and executed two resource fairs, collaborating with 40+ move-related service providers to offer comprehensive support to… Show more * Program Development: Created a retention program that garnered recognition from industry leaders for its effectiveness in preserving initial deposits and solidifying residents’ intentions to move in post-construction. * Workshops & Resource Fairs: Conducted over 20 downsizing and transition workshops, facilitating residents’ smooth transition in our community. Organized and executed two resource fairs, collaborating with 40+ move-related service providers to offer comprehensive support to prospective residents. * Prospective Resident Engagement: Completed over 90 in-home visits with prospective residents, establishing meaningful connections and solidifying their commitments to joining our community. * Occupancy Rate Achievement & Promotion: Recognized for achieving high occupancy rates quickly through strategic stakeholder coordination, resulting in a promotion to Director of Resident Services within three months of opening. * Move-In Coordination & Legal Residency Oversight: Oversaw move-in scheduling and facilitated completion of legal residency agreements, ensuring seamless transitions for new residents. Show less

* Business Development & Expansion: Created and expanded a senior move management, housekeeping, and home watch services business, catering to the unique needs of aging individuals.* Marketing & Community Engagement: Cultivated media relationships, designed booth displays, and organized charity events to raise awareness and promote services within the local community.* Marketing Campaigns & Website Management: Executed print and digital marketing campaigns; managed website content to… Show more * Business Development & Expansion: Created and expanded a senior move management, housekeeping, and home watch services business, catering to the unique needs of aging individuals.* Marketing & Community Engagement: Cultivated media relationships, designed booth displays, and organized charity events to raise awareness and promote services within the local community.* Marketing Campaigns & Website Management: Executed print and digital marketing campaigns; managed website content to ensure alignment with business objectives.* Client Project Coordination: Effectively managed simultaneous client projects, including the successful relocation of 13 memory care residents in a single day, demonstrating exceptional organizational and logistical skills.* Team Management & Recognition: Managed hiring, training, and payroll processing; received Rising Star Award from the Alliance of Women-Owned Businesses in recognition of outstanding achievements in the field. Show less