You could embrace the old adage "write drunk, edit sober". But it would be simpler to commission me to do both (sober) for you. Highball Studio specialises in copywriting for the boozy industries. Having been immersed in the local craft spirits scene for nearly a decade, I now focus on working with bars, distilleries and related drink makers and shakers. I help them to find the right words for:- articles, features and blogs- content for custom digital or print publications- press releases or media kits- staff and venue bios or profiles- websites- pre-event promotion- e-newsletters and emails- brochures and function kits- menus and product descriptions- live social media content during eventsSelected past and present clients | Threefold Distilling, Junipalooza, Denver & Liely glassware, Vintage Cellars, Vero Fine Cocktails, Donut & Beer Festival, Chinacy Bar, Hop It wine region tours, Lavazza, The Eating & Drinking Guide to Melbourne (book), Melbourne Precincts (book).A Highball Studio highlight to date has been managing all social media, communications and distiller outreach for the Aussie Spirit Auction charity gala. We raised $90,000 - and rising - for bushfire relief."The whole team were impressed with her professionalism and creativity - she included activities that we hadn't considered, adding tremendous value to our social media platforms. It was a relief to leave our social media accounts in Sarah's capable hands and have already signed her up again." - Caroline Ashford / The Gin Queen, Director, Junipalooza Melbourne

The Melbourne Edit is my own copywriting and social media content business. For media publications as well as private clients, my expertise lies in producing or editing written content about:- food and hospitality- travel, tourism and events- lifestyle for real estate and property developments- Australian fashion, design and creative people- all things "Melbourne"Selected past and present publications | The Eating & Drinking Guide to Melbourne (book), Melbourne Precincts (book), Fashion Trend magazine, Concierge magazine, the Urban List Melbourne, Onya Magazine and Broadsheet Melbourne.Selected past and present clients | Emporium Melbourne, Hyatt Asia Pacific, Stonnington Council Spring Fashion Runway & Hall of Fame, Country Road Group, Inka Creative (agency) and Ivy St (agency), City of Melbourne. The Melbourne Edit is also an occasional blog about local culture, design and the city's creative societies. It spotlights the local minds and ideas that deserve a place to shine across realms of interiors, art, style, thoughtful food, architecture and local life. Instagram - @the_melbourne_edit

When running or hosting events, my clients need to focus on being present. They don't need to be distracted by DM notifications and @ mentions. Instagram, Facebook and Twitter profiles are precious; so I act as a caretaker, keeping those platforms active and engaged during crucial launches, forums, openings, festivals and showcases. Previous/current clients include:- Junipalooza gin festival- Chapel St Precinct (various art, fashion, food, music & lifestyle events)- Chinacy bar & restaurant (media & VIP launches)- Polka Dot Bride (wedding events)- Lavazza (multi-day Melbourne Cup Birdcage marquee)- Stonnington Council (Spring Fashion Runway & Hall of Fame)- Project RunwayI'll work with clients to develop a content plan, use their tone of voice, engage with attendees and external followers, amplify community-generated content and ensure all key event stakeholders are represented."Sarah is amazing at social media coverage (particularly live events). Not only is she utterly trustworthy to hand over your accounts to, but she nails the brief. She makes sure to do background research, understanding the reason you're covering an event, and highlighting that to your viewers through her coverage. She'll make sure to incorporate the key talking points, the usernames, the hashtags - points of reference often overlooked when working quickly on the fly. I never have any doubt in handing over the reins to Sarah." - Dorothy Polka: Founder, Polka Dot Bride

As the 1st blog of its kind in Melbourne, DrinkMelbourne is a guide to local cocktail culture, Australian craft spirits and distilleries, and the best bars in town. It’s all about slow drinking; the sip, not the skull.I have been a judge for Iron Bartender, Angostura's Global Cocktail Competition, Diplomatico Rum's World Tournament and Rum Diary Spiced's Cocktail Comp.

As a reporter for Polka Dot Wedding (writing as Ms Fleur de Lys), I have covered international fashion weeks, special events in Melbourne and honeymoon travel across Barcelona, Thailand, the Whitsundays and the Port Douglas/Daintree region. I also regularly contribute feature articles, cocktail recipes and gather content for news round-ups.Beginning in 2017, my expanded role as the right-hand-woman to the Editor-in-Chief includes:- dealing with editorial pitches- email triage and correspondence- copy-editing- sourcing of upcoming events, recipes or products for a regular cocktail series, collections for a regular fashion series and real weddings for publication - overseeing reporters around Australia for events coverage - PR/brands outreach- Instagram updates were relevant

I was the voice of the Chapel Street community for the Precinct's social media platforms and website, covering events, music, food, art, fashion and retail news and stories across South Yarra, Prahran and Windsor.I coordinated an editorial team of writers and photographers to create content, personally styled local fashion editorials, and also co-created and produced several issues of their lifestyle print publication 'Chapel'.

Among the first wave of fashion bloggers in Australia, StyleMelbourne shared the beautiful side of local culture and championed designers creating wonderful things. Selected highlights from my StyleMelbourne era include: - featuring in (and often creative directing) video and photographic fashion campaigns for Westfield, Toni & Guy, Hyundai and Jasu.- a cameo appearance in Melbourne Spring Fashion Week's campaign film- being selected as an official Advocate for the Melbourne Fashion Festival - being a judge of Fashions on the Field at the Caulfield and Melbourne Cups and many other fashion contests - guest host spots on Fashion One tv and TheFashionSpot.com- guest tweeting for Project Runway and Chadstone- being a panelist for Prospect 360, Runway School and Fashion Torque- appearances on radio, tv and in mainstream press including Today Tonight, The Weekly Review and Fairfax papers