Sarah Willis Mcim work email
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Sarah Willis Mcim personal email
I'm an experienced B2B marketing leader with a proven track record in developing and executing comprehensive marketing strategies that deliver results. Experienced in using multi-channel marketing programmes including digital, SEO, email, social media and trade shows in the energy, environmental services and technology sectors. I am a highly resilient, structured and self-motivated individual with strong people, analytical and project management skills. Proficient in marketing to technical and regulated markets with long sales cycles, for both the private and public sectors. Fluent in French.
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Group Head Of MarketingCycleøLondon, Gb
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Head Of MarketingCycle0 Jul 2024 - PresentLondon, England, GbI'm responsible for the full marketing mix, including all external and internal communication channels. This covers our CycleØ and FNX brands, in all digital and face to face channels.
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Head Of Marketing And CommunicationsRecycleye Sep 2021 - Jul 2024London, England, GbResponsible for defining and executing a multi-lingual marketing strategy and annual marketing plans to drive awareness and generate quality leads. Creating and promoting high-quality content to introduce new technology to a mature, technical audience. A member of the SLT with budget and line management responsibility. -
Regional Head Of Marketing And CommunicationsGentrack Ltd (Global) Dec 2018 - Sep 2021Auckland, NzResponsible for planning and delivering the field marketing plan for the UK. With a focus on creating high-performing content for use in multiple channels such as social, website and face to face. Supporting demand generation in complex and long-term sales cycles and customer engagement and advocacy. Successfully delivered our corporate re-brand in 4 months, designed and implemented new website, organised and delivered our annual user group for 150+ delegates. Produced engaging content such as blogs, video and case studies. -
Head Of MarketingBloom Procurement Services Mar 2016 - Dec 2018Gateshead, Newcastle Upon Tyne, GbRecruited to set up the marketing function, I designed and delivered campaign and strategic activities to raise awareness and promote growth in a new, disruptive way to buy and sell professional services. Taking a content-led approach, my team delivered results across multiple channels, including digital, face to face and paid for media. Working in a context of rapid growth, I achieved a strategic re-brand, grew social media channels from zero to thousands of followers and achieved consistent event satisfaction rates of 85%+. This was achieved by managing networks of partners and stakeholders. -
Marketing Manager, B2BEdf Energy Oct 2011 - Mar 2016London, England, GbI managed a team designing and delivering multi-channel promotional and communication plans for prospects and customers. Responsible for marketing and communications for large business and public sector framework customers. I drove value-based customer marketing activities such as benefits packaging to aid the move from a commodity to an end-to-end energy solutions provider. I supported product and service development through close work with pricing and sales teams to agree overall segment direction. -
Corporate Policy And RegulationEdf Energy Jan 2011 - Sep 2011London, England, GbWorking on regulatory issues related to transmission and trading arrangements. Close working relationships with external bodies such as Elexon, responding to national consultations to deliver EDF Energy's input as required.
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Sales Planning And Campaigns ManagerEdf Energy Jan 2005 - Jan 2011London, England, GbProduced regular internal communications to celebrate sales successes and achievements. Created a new sales target model and related sales bonus scheme that delivered increased accuracy and improved governance. Produced segmentation and needs analysis of intermediary advisors to aid channel strategy and growth. Set up an insight sharing framework with selected advisors. Delivered educational and hospitality events in close collaboration with marketing teams, supporting relationship management and sales pipeline growth.
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Expatriation To Edf Sa, Marketing StrategyEdf Sa Jan 2001 - Feb 2005Brussels, BeStrategic marketing analysis on projects to prepare EDF SA for market opening. Worked on studies of the impact of new energy efficiency legislation and convinced senior decision makers of the need to include business customers and activities. Assisted with the development of Europe-wide business networks, designed to promote collaboration across territories, to share knowledge and best practice across core commercial entities. -
Sme, Sector ManagerLondon Electricity Sep 1997 - Jan 2001Responsible for analysing SME customer needs to identify tailored product propositions at deregulation. Worked with marketing agencies to deliver direct mail and telemarketing campaigns. Delivered an awards scheme for SME businesses that offered investment for technology projects. When EDF bought London Electricity, proactively sought an opportunity for a role with French parent company, to apply marketing knowledge and develop language skills and cultural experience. -
Product ManagerEsselte Group Sep 1994 - Sep 1997OoManagement of a range of commodity office products. Liaison with UK and European manufacturing sites to deliver product launches and feature developments. Support to sales managers at pitch presentations. Development of new packs and formats to support sales growth in the retail channel. Production of monthly analysis of sales results and forecasts for management team. -
Market Intelligence AnalystSteelcase Jun 1989 - Sep 1994Grand Rapids, Michigan, UsProduction of competitor product analysis including price and features, as part of a global team based across Europe and the US. Close collaboration with sales and product teams to identify opportunities to better meet distributor and customer needs. Management of the sales pipeline database including production of forecasts and monthly management reports.
Sarah Willis Mcim Skills
Sarah Willis Mcim Education Details
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Cim | The Chartered Institute Of MarketingMarketing -
University Of West LondonAnd Related Support Services
Frequently Asked Questions about Sarah Willis Mcim
What company does Sarah Willis Mcim work for?
Sarah Willis Mcim works for Cycleø
What is Sarah Willis Mcim's role at the current company?
Sarah Willis Mcim's current role is Group Head of Marketing.
What is Sarah Willis Mcim's email address?
Sarah Willis Mcim's email address is sa****@****rgy.com
What schools did Sarah Willis Mcim attend?
Sarah Willis Mcim attended Cim | The Chartered Institute Of Marketing, University Of West London.
What are some of Sarah Willis Mcim's interests?
Sarah Willis Mcim has interest in Human Rights, Economic Empowerment.
What skills is Sarah Willis Mcim known for?
Sarah Willis Mcim has skills like Management, B2b, Marketing Strategy, Stakeholder Management, Strategy, Energy, Marketing, Project Management, Energy Markets, Analysis, Segmentation, Business Strategy.
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