Sarah Durrani Email & Phone Number

London, Gb

London, England, United Kingdom

Business Development and Marketing Communications

London, United Kingdom

Business Development and Marketing Communications

London, United Kingdom

• Developing target exceeding communication strategies and plans that include: annual marketing strategy, messaging, media coverage, social media policy and events.• Creating and delivering impactful communications using channels such as websites, videos, events, social media, presentations, surveys and conferences.• Sourcing and arranging international speaker platform opportunities for key company figures, including securing a Forum at the Cannes Lions Festival of Creativity.• Advising clients on research needs or employee survey methods, introducing an annual salary survey that was covered by international press.• Stakeholder analysis and management

London, United Kingdom

A global role developing and supporting customer communications. Executed various marketing and training programmes to create clear messages for Reuters products, using digital media. • Provided skills and consultancy to develop powerful and structured value propositions to build focused go to market programs.• Built and enhanced an internal sales & marketing website, including the introduction of collaborative tools and forums, leading to it being used as a single source for sales support and marketing materials, with repeat visits to the site improving by 20%. • Introduced usage reporting to keep the site fresh and a prominent marketing and sales tool, presenting key finding to the board of directors.• Played an instrumental role in forming the annual marketing strategy by designing an online survey and establishing company wide focus groups.

London, United Kingdom

Accountable for end user satisfaction at one of Thomson Reuters’ leading major accounts and at media and research accounts.• Improved client retention by 6% as a result of establishing excellent relationships with key staff at one of Reuter’s top accounts. • Introduced detailed training plans at a major customer account, leading to a significant increase in customer satisfaction. • Enhanced customer experience by managing the implementation of a premium desktop product.• Developed and maintained exceptional communication at client accounts.• Presented successful pre-sales meetings leading to a three fold increase in sales at research accounts.

London, United Kingdom

Assigned to create a new department whose services were targeted at high net worth customers.• Increased assets held to $38 million by establishing customer education seminars, web demonstrations, outbound calling campaigns and customer events.• Expanded the VIP product offering, by recruiting 1400 high net worth individuals.• Improved the department’s employee satisfaction by employing a recognition programme, superior performance planning and career progression plans. • Organised departmental training resulting in the multi-skilling of all staff.

General Securities Sales Supervisor

Registered Representative

Biochemisty