Sarah Durrani Email & Phone Number

London, GB

London, England, United Kingdom

Business Development and Marketing Communications

London, United Kingdom

Business Development and Marketing Communications

London, United Kingdom

• Developing target exceeding communication strategies and plans that include: annual marketing strategy, messaging, media coverage, social media policy and events.
• Creating and delivering impactful communications using channels such as websites, videos, events, social media, presentations, surveys and conferences.
• Sourcing and arranging international speaker platform opportunities for key company figures, including securing a Forum at the Cannes Lions Festival of Creativity.
• Advising clients on research needs or employee survey methods, introducing an annual salary survey that was covered by international press.
• Stakeholder analysis and management

London, United Kingdom

• A global role developing and supporting customer communications. Executed various marketing and training programmes to create clear messages for Reuters products, using digital media.
• Provided skills and consultancy to develop powerful and structured value propositions to build focused go to market programs.
• Built and enhanced an internal sales & marketing website, including the introduction of collaborative tools and forums, leading to it being used as a single source for sales support and marketing materials, with repeat.
• Introduced usage reporting to keep the site fresh and a prominent marketing and sales tool, presenting key finding to the board of directors.
• Played an instrumental role in forming the annual marketing strategy by designing an online survey and establishing company wide focus groups.

London, United Kingdom

• Accountable for end user satisfaction at one of Thomson Reuters’ leading major accounts and at media and research accounts.
• Improved client retention by 6% as a result of establishing excellent relationships with key staff at one of Reuter’s top accounts.
• Introduced detailed training plans at a major customer account, leading to a significant increase in customer satisfaction.
• Enhanced customer experience by managing the implementation of a premium desktop product.
• Developed and maintained exceptional communication at client accounts.
• Presented successful pre-sales meetings leading to a three fold increase in sales at research accounts.

London, United Kingdom

• Assigned to create a new department whose services were targeted at high net worth customers.
• Increased assets held to $38 million by establishing customer education seminars, web demonstrations, outbound calling campaigns and customer events.
• Expanded the VIP product offering, by recruiting 1400 high net worth individuals.
• Improved the department’s employee satisfaction by employing a recognition programme, superior performance planning and career progression plans.
• Organised departmental training resulting in the multi-skilling of all staff.

General Securities Sales Supervisor

Registered Representative

Biochemisty