Sarah Wright-Killinger Email & Phone Number

• Oversaw production of daily editorial newsletters, increasing open rates by 140%
• Worked across the organization to create new, compelling content for TYT community
• Managed team responsible for publishing member-exclusive content across platforms

• Headed up editorial process, strategy, and content production across all active competitions
• Oversaw content creation for the redesign of XPRIZE.org
• Helped guide overall Marketing/Communications strategy across the organization

• Led editorial team through daily production and the creation of a bi-weekly editorial newsletter.
• Project managed and edited larger tentpole initiatives.
• Approved and edited daily stories and videos; set and enforced daily, weekly deadlines.
• Managed team of 10 editors and writers across the country.
• Collaborated with internal and external stakeholders to deliver content to TakePart.com’s nearly 4 million unique monthly visitors and The Participant newsletter’s 1.3 million subscribers.

• Set strategic goals and vision for sites distributed through MSN and AOL.
• Oversee product, design, sales, engineering and editorial for sites, with focus on mom.me, a parenting lifestyle site
• Increased viewablity of ads on mom.me by 26% making ads 82% “in-view” -- well above standards set by IAB
• Closely manage relationships with portal stakeholders and other partners such as P&G and AARP
• Work with BD team to identify and execute partnerships that bring in additional revenue
• Advise FP&A group on weekly, monthly and long-term projections for all standard KPIs

Oversaw editorial team, daily operations, budgets and partner relations for powerwall.com, a former msnbc site, from 2010-2012.

Taught and mentored undergraduate students the nuances of online journalism in "Introduction to Online Media." Increased students’ knowledge of the latest technical tools to improve their reporting and editing.

• Oversaw development, management and strategy for the Community product across three different Disney Family sites. Worked daily with editors to align editorial goals with site metrics goals.
• Increased traffic to Community by working internally for better promotion across the sites
• Managed Community team of 5 and their roughly 50 Community contributors
• Sourced, helped execute the deal and managed the 3rd party company that upgraded our Community platform

Set content standards and practices across the organization.

• Oversaw and implemented production and editorial facets of multimedia on Yahoo! News. Managed photo, video and multimedia producers on daily tasks as well as long-term strategy.
• Led the multimedia team through our exclusive video-only interview with President George W. Bush – the first of its kind – which broke Yahoo! News’ record of video streams at over 5 million in 36 hours
• Helped create and execute sponsored deals such as our daily video round-up worth $6 million, Good Morning Yahoo!
• Boosted both traffic and engagement numbers by emphasizing photos and videos in new ways across the site
• Helped lead efforts to “video-fy” Yahoo! News and its content across Yahoo!, which achieved a 25% increase in video traffic and a 35% increase in revenue Y/Y
• Led cross-functional teams to develop the new Yahoo! News video player, upon which all video players at Yahoo! were based

• Chose the layout and story play for the site’s homepage nightly. Published stories, wrote headlines and dekheads and edited photos to create a dynamic homepage.
• Packaged stories with multimedia and graphics to enhance written content
• Handled any breaking news as well as stories for the next day’s paper
• Worked closely with top print editors to represent the paper for a global audience

Mba

B.A.