Designed for the Professional service industry, The Flamingo Project is a Marketing Strategy consultancy designed to GROW existing firms and LAUNCH new businesses. We craft marketing strategies that knit your vision, people, pursuits, and message to help you conquer the next big thing.Whether you are looking to grow your market share, launch a new market or geography, or simply engage more often with your clients, The Flamingo Project is ready to help you STAND OUT FROM THE FLOCK.

Sarah works directly with Zweig Group to create a strategies rooted in research, business practice, and scale for their clients. Her career has taken her from a well-regarded regional firm, to a national K-12 firm to begin a higher education practice so successful that it went global, to a Global Interior Architecture firm focused on Hospitality. Her experience and understanding of differing markets across the globe, project types, and growth strategies bring thoughtful, tailored solutions to Zweig Group’s clients. Sarah has an Interdisciplinary BA in Business and Communications and in Spanish.

Serving as Elevate Marketing Advisor's Market Research Consultant, Sarah works with firms to provide timely and relevant information to inform their strategy and growth.

• Direct, develop and execute all marketing and communications initiatives firm-wide to advance firm’s marketing and business development objectives and communicate its brand and values to current and prospective clients• Launch firm’s first Global PR initiative• Manage, direct, and inspire direct reports to achieve department goals• Counsel firm leadership on emerging and existing trends and issues, define firm’s brand position and key messages• Lead the re-brand and diversification of the firm’s 46-year strong brand• Direct the writing, design and production of all marketing collateral, media materials, articles and website• Direct, develop and execute all business development related processes and initiatives firm-wide to create a cohesive and integrated BD structure and platform. • Counsel firm leadership on emerging and existing trends and issues• Strengthen and grow the firm’s global through strategic market research and lead generation• Counsel ownership on potential Merger and Acquisition opportunities including due diligence• Designated point-person for Board engagement and activities

• Direct, develop and execute all business development related processes and initiatives firm-wide to create a cohesive and integrated BD structure and platform• Develop the firm’s first-ever CRM and collateral suite• Foster and Develop Global collaborative leadership culture• Counsel firm leadership on emerging and existing trends and issues• Strengthen and grow the firm’s global through strategic market research and lead generation• Develop and provide all Board reporting in support of an IPO• Designated point-person for Board engagement and activities

• Manage all marketing aspects of AMX's Global Education Vertical to increase market share and client retention• Develop and execute marketing plans for the Education Vertical with specific emphasis on lead development in the United States• Counsel company leadership and product development on industry trends, product requirements and developments• Write, design, and produce all collateral, website material and iTunes app content• Develop and direct the company’s Education Alliance Program, a loyalty program designed to aid in client retention, maintenance and new business development• Direct the Innovation Awards Program, designed to celebrate and reward innovation within the AV and Automation Industry within the Higher Education vertical

• Direct, develop and execute all marketing and communications initiatives firm-wide to advance firm’s marketing and business development objectives and communicate its brand and values to current and prospective clients• Manage, direct, and inspire 12 direct reports to achieve department goals• Counsel firm leadership on emerging and existing trends and issues, define firm’s brand position and key messages• Direct the writing, design and production of all proposals, presentations, marketing collateral, media materials, articles and website. Plan and execute client events, tradeshows and employee training• Strengthen and grow the firm’s national practice through strategic market research, lead generation, marketing initiatives and activities• Lead development of project capture plans, proposal and interview development – recently awarded the largest single higher education project in the history of the firm, Texas A&M’s College of Veterinary Science project, $120m construction valueAfter a firm-wide restructuring initiative, SHW Group recognized my leadership skills by promoting me into a firm-wide, national and international, marketing role responsible for the development and implementation of our marketing structure and ongoing staff development. Driving all marketing functions for the firm, I empower and lead my staff to support the firm’s strategic plan through all marketing channels. Reporting to the Principal Leadership, I play an active role in business development generating, qualifying and validating leads, nurturing client relationships, developing project capture plans, proposals and interview development. Additionally, I am one of the first non-architectural staff to be promoted to Associate in the firm.Prior to the firm’s restructuring, I served as the Marketing Coordinator, and later Manager. Working directly with the Partner-in-Charge, I played an instrumental role in SHW Group’s development of a new market for the firm.

Developed strategy, brand, and messaging for a sustainable event. Managed committee staff.Responsible for the success of the event. The event received a national award for excellence.

Strategize and execute planning of all marketing efforts • Supervise and maintain branding for the company • Create all printed communication/marketing materials from design to print • Respond to all Requests for Qualifications/Proposals, interview requests, and general inquiries • Design, execute, and maintain all external communications • Design, create and maintain the corporate website • Participate in all aspects of the company through design and graphic efforts• Plan and execute various events for small (10-15 people) and large groups (500 or more) • Participate in volunteer organizations as a graphic designer, event planner, and communications writer