Master degree for Marketing & Communication, from Chinese Academy of Social Sciences.10 years ago, I founded my own company, started to distribute European brands in China market from scratch. in 2021, the H.Q. company in Spain (which is one brand I distribute in China) acquired my company, the same year, the Spanish company was merged by a Dutch 100 years old family owned company. I Started career in international 4A advertising agency Ogilvy & Mather/ WPP Group, and later McCann Group, served prestigious clients, like Google, SHISEIDO, General Motors, Cadillac, Johnson&Johnson, Cisco, China Mobile, etc, working with top creative minds in diverse & cross-cultural environment. Being responsible for international clients to grow sustainably in Chinese market, from business strategy to marketing strategy, how to find the key critical insights which can be the platform to build upon for the brand and business loyalty. This is what I have been trained and practiced in the last 15 years, finally it turned out to be winning business practice which can be drivers for brands to win in Chinese market.
Vanbo International
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Managing DirectorVanbo International May 2014 - PresentShanghai City, ChinaIt's my own second company which is specialized on e-commerce, strategy, consulting, branding and marketing for European premium brands. Won award of Tmall Star Partner title. Making strategy to develop and grow China market online, build up brand awareness and recognition via social media, content marketing, etc.
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Managing DirectorTradeco International Jul 2011 - Dec 2020Shanghai City, ChinaMy first start up company distributing European brands. In 2-3 years, build up the brand as leading brand in China market in its category. Start ecommerce at earliest stage in China, ride the wave of Chinese ecommerce rapid growth and fast change from centralized marketplace like Alibaba, to social ecommerce and content ecommerce, like DOUYIN and Little Red Book, witnessed and being part of this swift online market dynamics in the last decade.
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Strategy Planning DirectorMccann Jan 2009 - Jul 2011Shanghai City, ChinaServed clients as General Motors, Cadillac. Work with an integrated team including PR, Digital, Creative, Events, it's 360 degree integrated marketing communications unit, handling automobile accounts. Launched several successful campaigns, and conducted deep complex market researches to discover consumers insights, attitudes, behaviors, etc. -
Strategic PlannerOgilvy & Mather Mar 2004 - Sep 2009Beijing City, ChinaStarted from junior position, keen and quick learner, hard worker, later promoted to be Associate Planner, working with Planning Director and Senior planners for market research, strategy planning, branding, communications.
Sarah Xu Skills
Sarah Xu Education Details
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GscassMa
Frequently Asked Questions about Sarah Xu
What company does Sarah Xu work for?
Sarah Xu works for Vanbo International
What is Sarah Xu's role at the current company?
Sarah Xu's current role is Managing Director.
What schools did Sarah Xu attend?
Sarah Xu attended Gscass.
What skills is Sarah Xu known for?
Sarah Xu has skills like Start Ups, Lean Startup, Marketing Strategy, Management, Strategic Planning, Business Strategy, Marketing, Digital Marketing, Integrated Marketing, Brand Management, Marketing Management, Leadership.
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