Sarah Yap Email & Phone Number

Kuala Lumpur, Malaysia

Managing group of 12 with combination of sales, admin and technical employees, directing sales & marketing and service delivery throughout Malaysia. Achieving total revenue of RM6 millions in annual sales. Full P&L accountability. Scope of leadership responsibility is significant and includes planning and meeting operating and financial goals, managing customer relationships and resolving customer issues, allocating resources, introducing new technologies and training & developing new and existing staffs.Key Accomplishment:• Negotiated and awarded as Symantec Renewal SMB Partner of the year. Improve customer retention up to 40% (for renewal lapsed more than 3 months). • Expanding existing relationship and partnership with vendors to increase market share and reach sales goals through promotional strategies.• Diversified business strategy to professional services offering and achieved sales in multiple market – up to 40% sales growth and 15% margin improvement.• Initiated aggressive value-added pricing policy to meet the challenge in the shifting market.• Introduced new vertical markets to increase product diversity, widen product value perceptions, and enable an increase in the blend price.• Stabilized workforce, expanded skills training and promotional opportunities, and introduced team-based commission to strengthen employee commitment. • Consistently planned and executed demand generation activities such as events, seminars and sales promotions.• Analysed financial reports and developed action plans to achieve company’s financial objectives.

Kuala Lumpur, Malaysia

Promoted to managerial role after consistently meeting sales benchmarks and demonstrating increasing success. Held full planning, operating, marketing, HR, technology and P&L responsibility for the company. Oversaw group of 5 sales representatives responsible for selling software licenses. Developed and executed sales action plans to increase total revenue growth.Key Accomplishment:• Increase sales by 100% on year-on-year growth. • Achieved and maintained customer retention rate of 80% for existing customers by championing innovative "Guaranteed Buy-Back Programme" and excellent customer services.• Increased customer base by 100% to 3,000 SMB and Mid-Market companies within Malaysia.• Increased market share and profit margin by 5% and reduced costs by strategizing new business opportunities in IT services and IT hardware apart from IT software sales.• Employed cold-calling, referral, and other prospecting techniques to spark revenues and obtain new customer accounts.• Developed and implemented a comprehensive sales representatives training program, and from time-to-time trained sales representative on essential product features.• Managed team initiative to upsell existing clients on other products and services offerings, resulting an increase of 12% in total revenue.• Executed new lead generation strategy for organizations in need of software licenses along with the government effort in software anti-piracy program.

Kuala Lumpur, Malaysia

Recruited by early-stage venture to establish and develop market presence in Malaysia, as the company expanded its business from Singapore to Malaysia. Led the company through accelerated growth and expansion, consistently achieving/surpassing revenue, cost and profit objectives. Exceptional operating results and customer services delivery resulted in company’s recognition as “Preferred partner” and “Gold partner” for top software brands in market. Held full strategic planning, operating, marketing and P&L responsibility for the company.Key Accomplishment:• Successfully create new business opportunities and new business development in Malaysia. Grew from start-up to RM1.3 million in profitable annual revenues.• Grew customer accounts from 0 to 1,500, delivering exceptional customer services in the IT software industry.• Leverage industry relationship with 10+ new vendors and merchant credit accounts.• Catapulted company to Top 5 Software Reseller in the market and effectively reduced options for the competition. • Consistently built ongoing relationships to strengthen partnership with vendors such as Adobe, Microsoft, Symantec, Macromedia and Autodesk.• Developed and implemented sales plans for targeted penetration of certain market segmentation.• Planned and executed and promotional efforts.

Selangor, Malaysia

Tasked with developing and managing portfolio of customer accounts in banking & finance sectors in services sales. Supported clients and ensured achievement of commitment service levels. Key Accomplishment:• Provide high quality customer service to sustain customer base.• Consistently attained over 100% of all monthly sales goals for the assigned accounts. • Strove to learn and understand the market, and surpassed sales goals by 20% and became “Top Sales Person of the Month” in the organization twice in the year. • Managed a portfolio of 15 accounts and generated over RM3.5m in personal sales.• Worked with respective teams in preparation of RFQ, and contract negotiation.• Resolved critical issues with key customers on service delivery.

Bachelor Degree, Economics

Major in Business Management

Malaysia Higher School Certificate (Stpm)