Developing and evolving One Drop’s brand purpose, positioning and strategy to grow DTC and B2B businesses through the brand vision and incorporating user research, audience insight, and business strategy into design solutions.

Responsible for growing and managing the internal brand studio, a diverse, multi-disciplinary group focused on Creative, Content, Design and Research, and working closely with partners in Product, Data Science, Marketing, and Sales to build and ship experiences that make a difference. Collaborated regularly with internal and external partners and stakeholders, and oversaw day-to-day execution of brand and campaign-level creative across all owned and earned channels. Directed video/film and photography production, leading the process from pre-production through on-set leadership to post-production, working within different budgets and spending limits. Managed, mentored and nurtured talent within the creative team, regularly analyzing performance, building developmental roadmaps, and providing clear opportunities for growth and improvement.

Established and matured One Drop's visual identity while defining processes and refining workflow for streamlined collaboration with marketing, product and program teams. Fulfilled design needs across the entire organization, executing on project briefs and establishing brand and campaign strategies across a variety of channels and verticals.

Collaborated regularly with designers, copywriters, and marketing managers on projects including, but not limited to, long-form content, advertising, event marketing and social content, honing the ability to explain design decisions, integrate feedback, and elevate the craft and quality of work while adhering to established design standards and corporate brand guidelines.

Supported the Marshalls Brand Marketing team by compiling presentations as needed to fulfill various team needs, and managed the Marshalls marketing flowchart to distribute to departments and senior management. Additional projects included assisting in seasonal photoshoot preps, researching store execution of current marketing initiatives to ensure proper store implementation, and performing competitive analysis and market research to provide strategic and creative recommendations.

Worked on a team of five to Quality Assure product listings of products in ten product categories before turning over those product lines to the Category Teams to be launched on multiple websites. Projects included reviewing and editing work of co-workers, improving quality of work by providing constructive feedback to co-workers and three outsourced companies, executing various merchandising projects as directed by Business Strategy, and researching competitor pricing.

Provided first line tech support to a 350+ person corporation, evaluating and triaging incoming service requests to the appropriate technician for resolution. Worked with other members of the IT team and attended IT operation meetings to plan and discuss goals. Projects included decreasing deployment times of new equipment, managing all tasks associated with the IT portion of the on boarding process for new employees, facilitating meetings for the New Hire Process to improve communication between the different business units, and purchasing IT hardware and software.