- Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products, and services - or new ways of reaching existing markets- Seek out the appropriate contact in an organization- Generate leads and cold call prospective customers- Increasing the value of current customers while attracting new ones.- Finding and developing new markets and improving sales.- Developing goals for the development team and business growth and ensuring they are met.

- Assist the team in the development of the overall digital marketing strategy.- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)- Set up conversion, pixel, and event tracking on the website and across various digital platforms.- Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans.- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.

- Work to develop and implement creative and effective digital strategist through insights and research- Identify trends and customer needs, building a short/medium/long-term sales pipeline in accordance with target- Brainstorm new and creative growth strategies- Plan, execute, and measure experiments and conversion tests- Collaborate with internal teams to create landing pages and optimize user experience- Design, build and maintain our social media presence- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Brainstorms new and creative growth strategies through digital marketing.- Plans, executes, and measures experiments and conversion tests.- Collaborates with internal teams to create landing pages and optimize user experience.- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.- Identifies critical conversion points and drop off points and optimizes user funnels.- Collaborates with agencies and other vendor partners.- Evaluates emerging technologies.- Provides thought leadership and perspective for adoption where appropriate.

- Conduct social media audits to ensure best practices are being used.- Maintain digital dashboard of several different accounts.- Coordinate with sales team to create marketing campaigns.- Identifies trends and insights and optimizes spend and performance based on the insights.