Sarai Lucia Dominguez Email & Phone Number

Madrid, Es

London, Greater London, Gb

Robert Walters is a global talent solutions business, with over 3,600 people across 31 countries, delivering specialist recruitment, outsourcing, and talent advisory services to a wide range of industries, including technology, finance, HR, retail, and pharmaceuticals.As Marketing Director for Iberia, Latam, and Italy, I lead a team developing marketing strategies across Spain, Portugal, Italy, Chile, Brazil, and Mexico. Reporting to the Global Marketing Director, I play a pivotal role in shaping and implementing the company’s marketing vision at both global and regional levels.I manage both B2B and B2C initiatives, optimizing brand awareness, customer acquisition, and ROI through omnichannel strategies such as digital and media advertising, SEO, SEM, social media, email campaigns, PR, and event management. I have overseen high-profile partnerships, corporate events, and sponsorships to strengthen brand presence and build long-term relationships.My approach uses data-driven insights to continuously refine strategies, ensuring alignment with business objectives while adapting to local market dynamics. I empower my teams to deliver impactful marketing campaigns that drive growth and enhance brand reputation, mentoring them to build high-performing teams aligned with our vision.Globally recognized for exceptional performance through nominations such as the Global Incentive Weekend Top Achiever and the Incentive Give You Wings Awards.

In my role in the sportswear and retail sector, I managed client and supplier portfolios, developing key negotiation and relationship management skills. I also tracked performance indicators, helping optimize strategies based on sales metrics and customer satisfaction. My work in inventory and stock management improved my understanding of supply chain and demand forecasting. Additionally, I contributed to shaping pricing strategies, which enhanced my expertise in market analysis and financial decision-making.

Madrid, Madrid, Es

I managed communication and PR activities for major companies like Coca-Cola, BP, Lilly, and Schweppes, overseeing the development of press releases and interview-based articles. I managed translation projects for the Board, handling bilingual translations (English-to-Spanish and Spanish-to-English) to facilitate clear communication across multilingual audiences. I also supported press conferences and corporate events. A highlight of my role was creating the Corporate Sustainability Report for Coca-Cola Iberian Partners, which earned international recognition (Sabre Awards Winner for the Coca Cola Iberian Partners CSR Report - Bronze Recognition)

Es

I was responsible for writing, communicating, and disseminating news, as well as conducting cross-cultural interviews with industry leaders in art (including painting, sculpture, music, and gastronomy). I also attended political press conferences and produced and narrated historic radiophonic reports. This role allowed me to engage with diverse audiences, effectively convey key messages across multiple media platforms, and build strong relationships with influential figures in the industry.

International Seminar On Digital Transformation, Liderazgo Empresarial

Digital Business Executive Program (Dibex), Liderazgo Empresarial

Women'S Leadership Programme, Liderazgo Empresarial

Msmk'S Master In Marketing Management For Fashion And Luxury Companies, Marketing

Periodismo, Comunicación

Bachillerato Ciencias De La Salud

Primaria Y Secundaria (Eso)