AIGA, the professional association for design, advances design as a professional craft, strategic advantage, and vital cultural force. The president, who is part of the Executive Committee, manages the chapter's resources, finances, and day-to-day/monthly operations and is the key touchpoint for communicating with AIGA National.Volunteering with AIGA is a rewarding experience, offering new resources, skills, and networks of peers and professionals who often become life-long friends. As a leader in the development of programs, resources, and skills crucial to any generation of creatives, I am committed to providing the best platform for engaging with fresh minds.My primary goal is to advocate for design's profound impact in driving social, economic, and cultural change. By demonstrating its value to a broader audience through a robust, creative community of diverse voices, I aim to strengthen our connections through collaboration and knowledge sharing. --------AIGA, the professional association for design.As the largest community of design advocates, we bring together practitioners, enthusiasts, and patrons to amplify the voice of design and create the vision for a collective future. We define global standards and ethical practices, guide design education, enhance professional development, and make powerful tools and resources accessible to all.We are a 100% volunteer-run chapter organization.

• Direct projects from conception to completion, translating client’s ideas, branding and marketing objectives into creative strategies, which inform innovative and compelling visual solutions• Manage projects, steering designers and developers to meet client requirements and deadlines 
with highest quality of work and service.• Develop brands by mining clients’ intellectual and instinctive responses, gathering product knowledge and business goals to transform into actionable branding strategies.• Develop brand, product awareness and corporate identity through website development, electronic marketing strategies, promotional events, brochures and integrated communications.• Develop Marketing Strategies for sales and promotional activities, including press releases, trade shows, development of marketing material, marketing campaigns and media relations, presentations, white papers, and provide recommendations for event participation• Plan and manage annual marketing budget.• Manage all aspects of Print Production, receipt and distribution.• Develop Web strategy to drive Information Architecture and its components, resulting in wireframes with clear and precise content to produce iterative prototypes.• Educate and expose clients to their best possible options according to their personality and culture. • Manage client accounts by creating and presenting proposals, estimating project costs, and
 handling billing.• Foster collaborative relationships with clients providing intellectual partnership as a Creative.• Collaborate with web development team and SMEs to cover all the phases of Web Strategy, 
Information Architecture, Design & Development, for a seamless production of functional 
websites and online applications.• Create flexible, easily accessible, navigable, interactive, and user friendly online experiences 
with unique visuals.

Branding | Art Direction | Event Concept & Branding | Website Design | MarketingBrand development for a non profit organization promoting arts and culture in the U.S. through Urdu language program, arts, annual cultural event, and children’s theatre. Brand Strategy identifying the target market, its segments and demographics, to develop personas and inform graphics, imagery, and conceptual story. Brand Design include logo, Identity package, Brand guidelines, and a library of graphic elements and lifestyle photographs to be used across all media for marketing. Design of templates for print, digital, trade and social media marketing. Art direction for all creative assets from design to production, with high attention to detail. Concept development, Event Branding, and Art Direction for annual cultural event. UX/UI for main website and event website with option to view event, and purchase tickets online. Planning and implementation of print and social media marketing strategy for the organization’s programs and fundraising.

Wireframes, prototypes, and User Interface Design of Community Health Choice microsite in DNN (DotNetNuke), an Open Source Platform for ASP.Net. The microsite targets the Community's pregnant and postpartum women members who seek information on the topic of women's health during pregnancy and after they've had a baby.

UX/UI Design of online professional development courses for Black Board, Inc.

• Concept development and design of Sales training presentations for oil and gas applications.• Animated sales presentations for new products and applications from R&D• Illustrations for oil and gas icons to create a branded system for use in all communications and marketing collateral for industry conferences and B2B sales collateral.

• Design UI elements for various online experiences incorporating brand beliefs and personas into 
all design work.• Create user-friendly micro sites, working within brand visual standards and guidelines.• Provide graphic design support to Marketing Department for both internal and external marketing.• Provide graphic design support and consultation to Treasury Department’s senior officers in 
visual messaging for online user experience, based on the knowledge of their products portfolio.• Lead designer on D/X team responsible for internal and external client websites & online applications.• Collaborate with copywriters to manifest brand messaging and product advertising into graphic narratives for web and print media. • Enforce the brand visual identity by creating templates for advertisements, website pages, and 
investor presentations.

• Design UI elements for various online experiences and websites.• IA and Website Design for client websites in collaboration with programmers.• Provide graphic design support to D/X team.• Concept development and design of multimedia presentations using Flash.• Create visual graphics for desktop screens and screen savers.