Sara Isaac, Phd Email and Phone Number
As a leader in research, consumer insights, and user experience, I drive the customer perspective across branding, product development, and services. My efforts help organizations apply their limited resources to the most promising market opportunities. I bring deep expertise in translating data into innovation and commercial strategies—formed from both business operations leadership as well as a vigorous academic background in research methods, statistics, data analysis, and human centered design. I understand both how to determine and design effective research methods as well as how to deliver tangible profitability and growth. I have a breadth of experience with all aspects of the product design research lifecycle (end-to-end) including research road mapping, study design, recruitment, moderation, analysis, reporting, communicating results, and executive presentations. Areas of focus in my career so far include tech, human computer interaction, youth culture, learning & education, food & beverage, family dynamics, as well as media & entertainment. As an advisor and peer, I am very collaborative and maintain long-lasting relationships. I continually partner with leaders in user experience, product innovation, brand strategy, trend forecasting, and design—and have worked with industry-leading clients such as Disney, Bayer, and Google. An adaptable manager, I have led small teams with wide responsibilities up to large, multi-site teams with more streamlined processes. I am also an eager student, wanting to learn at every stage of my career and adopt new tools and resources as I go. I am also multi-lingual (English, Spanish, and Farsi) and empathetic, with both a creative and analytical mind. Fully vaccinated against COVID-19Specialties in Qualitative & Quantitative Research: Screener and Discussion Guides | Online Bulletin Boards/Blogging | Focus Groups | In-Depth Interviews | Ethnographies | Field studies | Contextual Inquiry | Shop-alongs | Content Analysis & Coding | Survey Design | Data Analysis | Group Interviews | One-on-One Interviews | User Testing | User Personas | Segmentation| Factor Analysis | Cluster Analysis | Regression | MaxDiff | Heat Map Testing | Report Writing & Presentations
Cisco Meraki
View- Employees:
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Lead Ux ResearcherCisco Meraki Jul 2023 - Present
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Freelance/Self EmployedSelf-Employed 2017 - PresentGreater Los Angeles AreaAs a full-time consultant, I deliver research and project management for varied clients, including prior employer and colleagues. My contracts often involve joining company teams to speed-up project, program, and process objectives. Frequent market research clients include media (e.g., 20th Century Studios, Instagram) and CPG brands (e.g., Unilever, P&G). -
Sr. Ux ResearcherLyft May 2022 - Jul 2023 -
Instructor And Guest LecturerUniversity Of Southern California 2011 - Jun 2022I teach research methods, consumer psychology, and brand strategy on-campus as well as virtually for their e-learning program. I also help students develop their research and presentation skills. -
Area DirectorGalileo Learning 2015 - 2017Greater Los Angeles AreaI built and oversaw the LA region, ensuring our operations were aligned with consumer perspective and optimized for growth. I trained our team on consumer insights, hiring, leadership, instructional design, and partnership development. I also analyzed satisfaction surveys to design data-based and profitable solutions with P&L and KPI measures while also creating engaging curriculum. Additionally, I used the Stanford d.school method to teach colleagues and education clients how to think like innovators. During my tenure, I opened more sites and hired more employees for the Western territory than any previous Area Director. -
Senior Vice President, Research & InnovationSterling Brands 2010 - Oct 2015Greater Los Angeles AreaSenior Vice President, Research + Innovation (2012 – 2015)Vice President, Research + Innovation (2010 – 2012) Partnering with the President of Innovation, I co-directed a fast-paced Innovation division while individually managing the Research branch. I collaborated with brand strategists, industrial designers, and trend analysts to produce consumer-driven products and services. Typical deliverables included developinga custom online research platform, social media, CRM tools, and mobile apps. I proposed, developed, and executed qualitative and quantitative research, overseeing coders/developers, designers, and community managers. Other areas of accountability involved P&L, hiring, employee management, proposal writing and pricing, and client management. My efforts contributed to rapid growth, and I accounted for 30% of the division business. Accounts included: Bayer, CNN, Clorox, Disney (Imagineering, Parks + Resorts), Green Mountain Coffee Roasters, MTV, Microsoft, Panera, Quaker, Safeway, and YouTube -
Director Of ResearchLook-Look, Inc. 2007 - 2010Greater Los Angeles AreaAs the Director of Research, I led a department focused on youth culture and trends across all market categories (automotive, fashion, media, etc.) Areas of responsibility included sourcing and sustaining vendor partnerships; I also proposed, developed, and executed qualitative and quantitative research. One partnership involved a custom research project with Malcom Gladwell. Other Accounts included: Calvin Klein, KIA, MTV, Playboy TV, Lifestyle TV, Research in Motion, and Scion. -
Senior StatisticianRosenthal Consulting, Llc Jan 2007 - 2007I analyzed and predicted trends in media sales using binomial and multinomial logit models in SPSS. I also designed and implemented tracking studies to understand changes in customer purchase trends. After leaving the full-time position, I continued to partner with them on freelance projects. Accounts included: 20th Century Fox, Nielsen, Scholastic Book Club, and Xbox.
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InstructorUniversity Of California, Los Angeles 2002 - 2007Greater Los Angeles AreaI taught courses in survey design and statistical analysis and led lab sessions on SPSS. -
Program EvaluatorLos Angeles Unified School District 2002 - 2007Los Angeles Metropolitan AreaAs the Program Evaluator, I used qualitative and quantitative research methods to inform instructional design/curriculum development and to improve learning outcomes. This involved evaluating several million-dollar programs programs focused on introducing new technology and computer programs for classrooms as well as Culturally Relevant and Responsive Education. I also led the investigations in hundreds of schools, using stakeholder interviews, observations, and material review.
Sara Isaac, Phd Education Details
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Beverly Hills High School
Frequently Asked Questions about Sara Isaac, Phd
What company does Sara Isaac, Phd work for?
Sara Isaac, Phd works for Cisco Meraki
What is Sara Isaac, Phd's role at the current company?
Sara Isaac, Phd's current role is User Experience and Consumer Insight Consultant | Lecturer & Advisor in Applied Research & Psychology.
What schools did Sara Isaac, Phd attend?
Sara Isaac, Phd attended University Of California, Los Angeles, University Of California, Los Angeles, Beverly Hills High School.
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