Sara Phipps Email and Phone Number

Industry West dispels the myth that good design is synonymous with exclusivity and unattainability. We provide a solution for consumers, architects, interior designers, and anyone who cares about great design by bringing the most innovative and crave worthy products to the market.Industry West is about doing good. Giving back is a core part of our business, equal to the designs themselves. We support charities that matter to us through our sales, with a special emphasis on organizations that help children, family, the arts, and community-building.We are Industry West: Design, Quality, Value, Community.

Client Focused Media was founded in 2002 and is a leading integrated marketing firm in Northeast Florida. The company provides strategic planning, marketing, creative, advertising, media buying, branding, crisis management services, and media, community, and public relations to a variety of clients. CFM is committed to discovering and overcoming the key challenges that prevent a business from reaching its full potential.

At The Improv Effect, clients gain a competitive edge through creativity, collaboration and effective communication. When applied improv is woven into the culture of a company, it instills a safe place for change-makers to energize, grow, and innovate. The Improv Effect’s experiential courses, workshops, programs and challenges give participants fresh ways to reinvent the way they approach teamwork, effective communication and presentation skills, and creative thinking. The depth of my experience in communications and management has made training and coaching professionals—many of them at elite organizations and the highest level in their industry—a rewarding evolution. Specifically, creating and delivering customized curriculum and engagement models (in both group and one-on-one settings) beautifully fused my fine-tuned capacity to adapt, make sound judgements and quickly identify and harness team members’ individual strengths and talents.

Ignite is a small team seeking to solve big problems. As the innovation lab for Adecco Group—the world’s largest staffing and recruiting firm—Ignite inspires and empowers enterprise-level organizations to embrace, generate and promote change. By tapping into a collective wealth of experience in design, engineering, marketing, sales and support, the team creates elegant and intuitive solutions that change the way we work. An open, collaborative work environment emphasizes teamwork, encourages ingenuity and Ignites inventive ideas. As the marketing lead, I worked with a team of incredibly talented marketers, guiding the strategy and execution of marketing and communications for Ignite, its products and its services.

An idea incubator, Ignite works to redefine the workforce with a combination of disruptive technology and innovative thinking.One of the projects I worked on was a workforce entry solution called WickedSmart, a platform that matched high-potential students with meaningful, paid internships at companies ranging from Fortune 500s to fully-funded startups.

In 2009, I upped the ante on my entrepreneurial aspirations with the launch of The Yellow Door Agency. Proving that “full-service boutique” is not an oxymoron, Yellow Door offers a comprehensive roster of marketing, advertising and public relations services. Effective and results-driven projects and campaigns have resulted in a solid increase in inquiries/enrollments of adult and graduate students at Jacksonville University, significantly higher percentages of direct web traffic to the newly-launched Jacksonville Dance Alliance site than even Dance.net and ABC’s Dancing With The Stars, and consistent commendations from TrueCare Biomedix clients on their new site’s simplicity, beauty and ease-of-use.

I volunteered for The Women’s Board of Wolfson Children’s Hospital for two years before consulting full-time as the organization's Director of Marketing. In addition to chairing the public relations committee for the 2011 and 2012 Art & Antiques Shows, I collaborated with board leadership to renovate the organization’s website in 2012, spearheaded rebranding efforts for The Women's Board as a whole, chair/co-chair the PR committees for the Florida Forum and Art & Antiques Show, and facilitated both universal and individual event marketing and advertising efforts.

I drove the branding and marketing strategy, as well as the tactical implementation of all marketing efforts in driving new business and supporting sales efforts with industry influencers, condo/homeowner associations and internal/external partners.

I founded ruckus. advertising + public relations with a partner in 2006, and subsequently spearheaded both small and large-scale campaigns for education, cultural and healthcare clients, among others, including Jacksonville University, the Thomasville Cultural Council, the Florida Theatre, Draper Studios and Nemours. As the public relations campaign director for the 2006 Plantation Wildlife Arts Festival in Thomasville, Georgia, I secured media coverage reaching a total of over 5.7 million consumers, contributing to the attendance of 4,633 people to the 2006 festival—a 32.4 percent increase over 2005 attendance. In addition, public relations efforts secured coverage at an advertising equivalency of nearly 9 times our contract rate with the Thomasville Cultural Center.On January 19, 2007 the First Coast Higher Education Alliance (FCHEA) hosted its first annual higher education seminar at Jacksonville University, with Promoting Jacksonville Through Education: Increasing Awareness of Higher Education Opportunities in North Florida. Despite a significant obstacle, I was able to aide FCHEA in drawing more than 50 guests to the forum through media outreach efforts, including journalists from the Florida Times-Union and the Jacksonville Business Journal, while media coverage in total reached more than 2.6 million consumers.

(On Ideas acquired HJG+R in 2005.)I honed my craft at advertising and public relations firm HJG+R in Jacksonville, Florida, where I ran successful, small and large-scale campaigns for the National Council on Aging, Onyx North America, Convergys Corp., Bay Street Fine Arts and the Florida National Guard Youth Challenge Academy, conveying key messages to media and the public in an effectual, concise and expressively unique manner. One of the best projects I have ever worked on—in my career—was here, heading up the community relations efforts in Florida for the extremely successful My Medicare Matters education campaign on Medicare Part D.

I honed my craft at advertising and public relations firm HJG+R in Jacksonville, Florida, where I ran successful, small and large-scale campaigns for the National Council on Aging, Onyx North America, Convergys Corp., Bay Street Fine Arts and the Florida National Guard Youth Challenge Academy, conveying key messages to media and the public in an effectual, concise and expressively unique manner. One of the best projects I have ever worked on—in my career—was here, heading up the community relations efforts in Florida for the extremely successful My Medicare Matters education campaign on Medicare Part D.

I cut my teeth at fast-paced entertainment PR firm Bender/Helper Impact in New York City, where I generated significant consumer and trade coverage for entertainment clients— including American Greetings, Fox Licensing & Merchandising, Sony Wonder and Lions Gate Home Entertainment—around everything from consumer product launches to film and DVD premieres. By representing clients at trade shows like Toy Fair and Licensing Show, conducting celebrity media tours, working red carpet events, planning and orchestrating product launches, and negotiating hundreds of national news placements, I learned how to respect and elevate a brand, to be bold about appealing to the consumer psyche, and that tactical strength is rooted in the ability to attach yourself to the desired result, rather than the approach.

I provided support and wrote copy for elementary textbooks and state tests, for clients including Scholastic, McGraw Hill and Harcourt. I am still proud of the chapter I penned about the moon for a second-grade science textbook (no easy feat), and a reading comprehension section about Dr. Jonas Salk and the polio vaccine for a fifth-grade end-of-year exam.